Digital Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2015-2024


The BRIC Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Essential resource for top-line data and analysis covering the BRIC digital advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.

Key Highlights

  • Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the digital advertising industry and had a total market value of $44,340.8 million in 2019. Brazil was the fastest growing country with a CAGR of 26.9% over the 2015-19 period.
  • Within the digital advertising industry, China is the leading country among the BRIC nations with market revenues of $37,103.5 million in 2019. This was followed by Russia, Brazil and India with a value of $3,444.5, $1,995.8, and $1,797.0 million, respectively.
  • China is expected to lead the digital advertising industry in the BRIC nations with a value of $63,579.7 million in 2024, followed by Russia, Brazil, India with expected values of $5,713.1, $3,683.1 and $2,999.8 million, respectively.


  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the BRIC digital advertising industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the BRIC digital advertising industry
  • Leading company profiles reveal details of key digital advertising industry players’ BRIC operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the BRIC digital advertising industry with five year forecasts by both value and volume
  • Compares data from Brazil, Russia, India, and China, alongside individual chapters on each country

Reasons To Buy

  • What was the size of the BRIC digital advertising industry by value in 2019?
  • What will be the size of the BRIC digital advertising industry in 2024?
  • What factors are affecting the strength of competition in the BRIC digital advertising industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the BRIC digital advertising industry?