This brief lists the Top 50 global online retailers by sales in 2019, which includes sales tax, per calendar year, making the data and market shares comparable.


  • The top 50 global online retailers sales reached US$ 458.8 bn in 2019
  • The top 50 online retailer’s sales accounted for 28.1% of the overall channel sales in 2019.
  • Amazon tops the list with 8.55% global market share in 2019