The interactive wound dressing market is mainly driven by technological advances, rising prevalence of chronic wounds and an increasing number of surgical procedures. The growing prevalence of several lifestyle disorders leading to chronic wounds, such as diabetic foot ulcer, venous leg ulcer, and pressure ulcer is one of the key factors estimated to encourage the growth of the interactive wound dressing market in the coming years.

Attempts to lower the duration of the hospital stay in order to reduce the surgical healthcare expenses and the growing inclination toward products that enhance therapeutic outcomes are also driving the demand for the interactive wound dressing market. Moreover interactive wound dressing are on high demand as these dressings not only moist wound environment but also interact with the wound bed components to further wound healing.

However, the high cost associated with the treatment and stringent regulatory framework for approval of the new technologies serve as factors that hinders the market growth.

Key Market Trends

Market share in Chronic Wounds Application is Expected to Register a High Growth Rate

Chronic wounds like foot ulcer are very common among the population with diabetes. As per a report by Zhang P et al., published in Annals of Medicine 2017, global diabetic foot ulcer (DFU) prevalence was reported to be 6.3%. Moreover, as the prevalence of diabetes increases, the prevalence of DFU is also expected to increase.

According to International Diabetes Federation (2017), around 1 in 5 (232 million) of the people who are above 65 years old have diabetes and this is expected to increase over the forecast period.

Therefore the increasing prevalence of diabetes is expected to increase the DFU prevalence, which will increase the demand of Interactive Wound Dressing in the market and will help the market to grow.

North America is expected to dominate the market

According to a report by Ji Lin et al., published in Population Health Metrics 2018, the number and percent of adults with diagnosed diabetes in the United States is estimated to increase from 22.3 million (9.1%) in 2014 to 39.7 million (13.9%) in 2030, and further to 60.6 million (17.9%) in 2060. Moreover, a report by Zhang P et al., published in Annals of Medicine 2017 states that North America had the highest prevalence of diabetic foot ulcer in the world, which is approximately 13.0%. With increasing cases of diabetes, the prevalence of diabetic foot ulcer is also expected to increase in the future.

However, North American countries of United States and Canada have a developed and structured healthcare system, and also promote research and technological advancements. These policies lure many global players into this region, which helps it to treat its high and growing patient pool. These factors a expected to help the market grow.

Competitive Landscape

Majority of the Interactive Wound Dressing products are being manufactured by the global key players. Market leaders with more funds for research and better distribution system have established their position in the market. Moreover, Asia-pacific is witnessing an emergence of some small players due to the rise of awareness and this has also helped the market to grow.

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