COVID-19 update included
The content of this report will be updated with the latest scenarios based on the global COVID-19 Pandemic


"Germany - The Future of Foodservice to 2023” published by GlobalData provides extensive insight and analysis of the German Foodservice market over the next five years (2018-2023) and acts as a vital point of reference for operators or suppliers.

Europe’s largest economy has seen strong growth in recent years, with low unemployment allowing German consumers hightened purchasing power and confidence. While good value and indulgence remain key trends in the country, Germans are becoming increasingly health conscious; dietary moderation, avoidance of sugar or meat and a willingness to consume ’fresh’ and ’natural’ foods have become key trends shaping the foodservice industry. Localism is also playing a bigger role in recent years, with Germans favouring businesses they believe to use local goods and produce. FSR visits have been fuelled by the positive economic activity in the country, with many consumers willing to trade-up and indulge in unique and experiential cuisines.

The report includes -

  • Overview of Germany’s macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Germany’s foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
  • Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within Germany’s foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
  • Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the German population.
  • Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
  • Case Studies: Learn from examples of recent successes and failures within the German foodservice market.


  • Germany’s strong economic climate is encouraging visits to the FSR channel, with many consumers willing to trade-up and indulge in novel cuisines. A ingrained culture of drinking beer ensures positive performance in the pubs and bars channels.
  • A trend towards “localism” amongst consumers has led operators to incorporate local ingredients and traditions in order to show a connection between their brands and German culture.
  • Healthy eating and drinking are huge trends in the country; big QSR players are innovating and expanding their range to include products that will accomodate consumers practising moderation, or avoidance, such as vegans and flexitarians. Consumers are confident are appreciate customisation and personalisation of their purchases.

Reasons To Buy

  • Specific forecasts of the foodservice market over the next five years (2018-2023) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
  • Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics.
  • Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Germany’s foodservice market.