Industry Outlook

Teeth Whitening is referred to as Teeth Bleaching when using bleach, it is a procedure of restoring the teeth shade to original level or whitening beyond the natural level. Restoration in done by simply the process of removing stains on the teeth caused by factors, stainers like the coffee, tea, tobacco & red wine. The restoration is achieved by various oral hygiene methods by the dental professional or at home. Things like calculus & tartar are very difficult to remove without the help of dental professional. Teeth bleaching make use of hydrogen peroxide or carbamide peroxide that can break down in hydrogen peroxide. Teeth Whitening Products use is growing due to increasing knowledge amongst the population about oral hygiene & teeth whitening products being available easily in the market. Therefore, the Teeth Whitening Products Market is anticipated to expand and has tremendous scope during the forecast period. The global Teeth Whitening Products Market anticipated to flourish in the future by growing at a significantly higher CAGR.

Market Segmentation

The global Teeth Whitening Products Market is based on segment, by Product the market is segmented into Whitening Toothpastes and Peroxide-Containing Bleaching Agents, and by Application the market is segmented into Consumer Applied and Professionally Applied.

Teeth Whitening Products Market, By Product

Whitening Toothpastes
Peroxide-Containing Bleaching Agents

Teeth Whitening Products Market, By Application

Consumer Applied
Professionally Applied

Regional Insights

On a global front, the Teeth Whitening Products Market covers North America (United States, Canada and Mexico), Europe (Germany, UK, France, Russia, Italy, Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific), South America (Brazil, Argentina, Columbia, Rest of South America) and Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA). European region is leading the Teeth Whitening Products Market in relation to the revenue generated.

Teeth Whitening Products Market, By Region

North America



Rest of Europe


South Korea
Southeast Asia
Rest of Asia-Pacific

South America

Rest of South America

Middle East and Africa

Saudi Arabia
South Africa
Rest of MEA

Competitive Analysis

The leading players in the market are GlaxoSmithKline, Colgate-Palmolive, Henkel, Johnson & Johnson, CCA Industries, Unilever, Church & Dwight, Brodie & Stone, Procter & Gamble and GO SMILE. The major players in the market are profiled in detail in view of qualities, for example, company portfolio, business strategies, financial overview, recent developments, and market share of the overall industry.

Johnson & Johnson
CCA Industries
Church & Dwight
Brodie & Stone
Procter & Gamble

Some of the key questions answered by the report are:

What was the market size in 2014 and forecast from 2015 to 2025?
What will be the industry market growth from 2015 to 2025?
What are the major drivers, restraints, opportunities, challenges, and industry trends and their impact on the market forecast?
What are the major segments leading the market growth and why?
Which are the leading players in the market and what are the major strategies adopted by them to sustain the market competition?