To support modern workers, businesses are seeking to create optimal physical and virtual meeting spaces that foster effective information sharing, creativity and innovation. Businesses are embracing technologies that enhance team collaboration. Key aspects of group collaboration are centered on robust audio, intuitive content sharing and engaging video conferencing, all while allowing users to leverage their choice of devices and content sources for information sharing. As meetings become shorter, more frequent, spontaneous, and less structured, users want to walk into any room any time and start a content sharing session from any device. However, bring-your-own-device (BYOD) trends have led to a diverse mix of devices in business settings which create issues with physical connection interfaces and wireless sharing protocol support. Top selection criteria for wireless content sharing solutions adoption include simplicity, ease of use, and affordability. Security and consistent support across various endpoint devices are top concerns for buyers.

Wireless content sharing that eliminates the issues associated with disparate wired connections is widely viewed as an avenue to achieve ease of use and more productive meetings. Two solution configurations dominate the market: those with dongles for attachment to sending devices; and those with software apps downloaded to sending devices.

The nascent and fast-growing wireless content sharing market is characterized by an expanding roster of competitors all attempting to differentiate their positioning and advance their product capabilities simultaneously. Larger competitors are typified as offering products at higher average selling prices, and greater depth and breadth of functionality offered from broader portfolios. Smaller competitors have the tendency to offer significantly lower-priced products to address the most commonly required functionality needs.

Research Scope
  • This research service delivers market sizing and growth forecasts for stand-alone or purpose-built enterprise wireless content sharing including:
  • Software-based solutions wherein a wireless content sharing application is installed on off-the-shelf receiving hardware (e.g., Chromebox, Intel NUC) as well as sending devices (e.g., PC, Mac, mobiles).  
  • Hardware-based solutions wherein a wireless content sharing application is embedded in proprietary receiving devices (e.g., dongles and appliances) as well as sending devices (e.g., dongles for PC, Mac, mobiles).

Research Scope: Global
Time frame: 2017–2022

Excluded from the scope of this research report are:
  • Web and video conferencing software and services (e.g., Webex, GoToMeeting and Zoom) which include wireless content sharing as a feature
  • Hardware-based solutions in which wireless content sharing is incorporated into an all-in-one endpoint device (e.g., Cisco Webex Board)
  • Wired content sharing solutions with no wireless option (e.g., Layer Logic)
  • Consumer wireless content sharing solutions (e.g., Apple TV, Google Chromecast, Roku, etc.)
  • Wireless and wired projection solutions

Research Highlights
Market leaders report high growth rates, which we expect to remain stable until more competitor offerings and go-to-market strategies mature during the forecast period from 2018 to 2022. New market entrants and growth of competitive products at lower than market average sales process will buoy unit sales while hampering revenue growth. Trends toward convergence, including comprehensive conferencing suites and all-in-one digital collaboration boards with wireless content sharing capabilities, will increase competition and ultimately have a negative impact on stand-alone wireless content sharing product sales in the long-term.