The automotive industry is highly competitive globally, mainly owing to the changing consumer demands. The global light vehicle market is experiencing a number of transformative shifts that are driven by social, economic, and technology disruptions impacting the new business models being adopted by OEMs and Tier 1 providers. This had led to an ever evolving competitive landscape with the industry in a constant state of flux. It becomes increasingly imperative for stakeholders in the automotive industry to be aware of the dynamically evolving trends and ways in which they can be monetized. This study provides a snapshot of the key developments in the light vehicle industry and a strategic outlook for the near-term. The base year for the study is 2017 and the forecast has been provided up to 2020.

This research examines the current state of the global light vehicle industry as well as look at future, delving into the growth strategies of key OEM groups by sales in their key markets. The study also involves a detailed analysis of demand for light vehicles manufactured by the top five OEM groups and highlights the likely impact of new mobility trends, such as e-mobility, in their product portfolio on their sales by 2020. OEM strategies, growth analysis, competitive landscape, and expected trends are discussed in the LV Sales Trends: Top Five Automakers section involving the key OEM groups (Volkswagen, Renault Nissan Mitsubishi Alliance, GM Motors, Toyota Motors, and Hyundai). The study discusses the key trends, strategies, and challenges impacting the global market. For instance, a growing number of OEMs are starting to look at powertrain electrification / hybridization as a solution to meet the increasing pressure from governmental authorities to meet the emission and fuel efficiency targets. It also illustrates the changes in regional markets in 2017 and analyzes an expected market performance in 2020 in the 2017-2020: Auto OEMs Growth Strategies in Key Global Markets section. Notwithstanding the existing market challenges, Frost & Sullivan expects the global light vehicle market to record annual sales of more than 102 million units by 2020. This research service covers the top five markets by sales – China, the United States, Japan, India, and Germany, and presents the key market trends, growth opportunities, transformational shifts, and market metrics. The key market participants and detailed market outlooks are discussed, and the key conclusions, recommendations, and Frost & Sullivan predictions for the market by 2020 are presented.