A2P SMS market is expected to grow from US$ 44.12 Bn in 2017 to US$ 60.55 Bn by 2025 at a CAGR of 4.1% between 2018 and 2025. The ubiquitous nature of SMS ensuring maximum reach out to customers who stay even in the remotest areas has prompted marketers to switch to this communication channel. The steady inclination towards using SMS for marketing and other allied activities has been very effective and consequently been adopted by various industry verticals. Apart from that, SMS has also been adopted for security authentication purposes proving to be of high worth to BFSI vertical. High adoptions of A2P SMS have resulted in the revenues of A2P SMS crossing P2P SMS and prompting companies to launch innovative products and solutions in it.
Specialized A2P SMS companies have the capacities to bring the technology and the business model to operators in a partnership that enables operators to deploy an A2P SMS platform with no CAPEX or OPEX and start enjoying the benefits of A2P SMS almost immediately. In this arrangement, the platform provider takes care not only of the technology but integration and platform maintenance and customer support as well. Despite the opportunities presented to them, operators sometimes aren’t capable to take advantage of A2P SMS. A2P SMS delivery and management is resources and time intensive but network operators would not prioritize it so high and invest in new technologies to take care of the above mentioned two factors.
The A2P SMS market is broadly classified into type, application, end user verticals and geography. The segmentation in this research study has been finalized post in-depth secondary research and extensive primary research. Also, we have studied the market segments offered by major players in this market, in order to understand widely used market-specific terminologies to represent any particular segment. Thus, we have incorporated outputs of this research and have come up with a final segmentation of the market.
The overall market size has been derived using both primary and secondary source. The research process begins with an exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the market. Also, primary interview was conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers and national sales managers, and external consultant such as valuation experts, research analysts and key opinion leaders specializing in the A2P SMS industry. Some of the key players of A2P SMS equipment market include ANAM Technologies, Beepsend AB (acquired by Twillo Inc.)., CLX Communications AB., Dialogue Communications Ltd. (acquired by Clx Commuications AB), DIMOCO Messaging GmBH, Infobip ltd, Nexmo Inc. (acquired by Vonage), Syniverse Technologies, LLC, Tanla Solutions and Trillian Group Ltd, among others.