Often used as a condiment, mayonnaise is a thick and creamy sauce made from egg yolks, oil and vinegar or lemon juice. It differs in texture from light cream to thick gel and often has a white or pale-yellow colour. Earlier, it was only used as a salsa dip in Spain, however, due to its versatility and taste, mayonnaise is now also used as a spread for sandwiches or burgers, dips for snacks, base for tacos or rolls, and as a salad dressing. Mayonnaise also offers certain health-benefits such as lowering cholesterol level, helping in nutrient absorption and improving heart health. According to IMARC Group’s latest report, titled “Mayonnaise Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023”, the global mayonnaise market reached a value of US$ 9.9 Billion in 2017.
Diverse applications of mayonnaise in various culinary traditions are the major growth-inducing factors for the market. Since mayonnaise is extensively used in the food service sector as a spread or dressing in several dishes, an increasing preference for convenience and fast food highly contributes to the market growth. Moreover, a surge in the working population has led to busy lifestyles and hectic schedules among the consumers. This has created a shift towards convenience food, thereby fuelling the demand for mayonnaise. Apart from this, the manufacturers have also introduced egg-free mayonnaise for the vegetarian consumers so as to increase their profitability. Owing to these factors, the market is anticipated to reach a value of US$ 12.5 Billion by 2023, exhibiting a CAGR of 4% during 2018-2023.
The report has segmented the market on the basis of product type as unflavored mayonnaise and flavored mayonnaise. Amongst these, unflavored mayonnaise dominates the market. The report has further segregated the market on the basis of end-use into institutional and retail sectors. On the basis of distribution channels, supermarkets and hypermarkets represent the biggest segment followed by convenience stores, online retailers and speciality stores. Region-wise, North America accounts for the majority of the total share, followed by Europe and Asia Pacific. Other major regions include the Middle East and Africa, and Latin America. The report has also analysed the competitive landscape of the market with some of the key global players being Nestl?, Ajinomoto, McCormick, Kraft Heinz and Unilever.
This report provides a deep insight into the global mayonnaise market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the mayonnaise industry in any manner.
Key questions answered in this report:
- How has the global mayonnaise market performed so far and how will it perform in the coming years?
- What are the key regions in the global mayonnaise market?
- Which are the popular product types in the global mayonnaise market?
- What are the major end-use sectors in the global mayonnaise market?
- What are the major distribution channels in the global mayonnaise market?
- What are the various stages in the value chain of the global mayonnaise market?
- What are the key driving factors and challenges in the global mayonnaise market?
- What is the structure of the global mayonnaise market and who are the key players?
- What is the degree of competition in the global mayonnaise market?
- How is mayonnaise manufactured?