Adventure tourism has evolved to be one of the fastest-growing sectors across the globe, attracting high-value customers, supporting local economies, and promoting the environment. North America, South America, and Europe account for 70% of international outbound departures for such trips. The market value of adventure tourism from these three regions stood at US$263 Billion in 2012, growing at a CAGR of 65% over 2009-2012. It isexpected that the market to continue to grow during 2017-2021, primarily driven by an increase in the percentage of soft adventure activities.
Adventure tourists are typically risk-taking and passionate. They are willing to explore destinations which have seen declining demand for mainstream tourism and have been affected by political events and natural disasters, such as Iran and Nepal. Adventure tour operators are creating packages to explore destinations that are recovering from these stresses, making such destinations accessible to travelers seeking authentic travel and adventure experiences.
Adventure tourism attracts customers who are willing to pay a premium for thrill and excitement. Adventure operators report that an average of US$3,000-3,500 is spent per person, with an average trip length of five to eight days. Destinations that prioritize adventure tourism frequently create regional associations to regulate the quality and safety standards of the tours offered in the area.These associations provide certification to operators and other members who comply with sustainability or safety criteria.
Changing consumer expectations, the advent of increased technology and connectivity, and changing demographics in the major source markets for adventure tourism will create a significant impact on demand during the forecast period.
The report "Global Adventure Tourism" provides insight into key adventure tourism trends and the demands of adventure tourists. It offers profile and demographic preferences of adventure tourists. The report shades light into future prospects and provides actionable insights.
- Adventure tourists are typically risk-taking and passionate. They are willing to explore destinations which have seen declining demand for mainstream tourism and have been affected by political events and natural disasters, such as Iran and Nepal. Adventure tour operators are creating packages to explore destinations that are recovering from these stresses, making such destinations accessible to travelers seeking authentic travel and adventure experiences.
- Both hard and soft adventure tourism is profitable. Hard adventure activities are usually expensive and cost substantially more than soft adventure. The cost of just the permit to a mountain summit such as that of Mt. Everest (a hard adventure activity) is estimated to be in the range of US$11,000 per person. When all of the other factors are accounted for, such as training, equipment, airfare, and tour guides, among others, the average total cost to climb Mt. Everest nears US$50,000 per person.
- With increasing disposable income, several emerging economies have witnessed significant growth in adventure tourism in recent years, particularly in markets in Central and Eastern Europe, Africa, Asia and the Middle East.
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