Digital marketing enables the promotion of brands and products through the medium of internet. Moreover, it aids in generating greater ROI in comparison to traditional marketing solutions. Digital marketing software comprises various tools and techniques that help simplify and integrate social media, web marketing, content marketing, and multichannel campaigns.
The global digital marketing software market is driven by rise of digital marketing budget and boom in social media & advertising. However, increased complexities and lack of skilled personnel hinder the digital marketing software market growth.
The global digital marketing software market is segmented based on type, deployment type, industry vertical, and geography. Based on type, it is divided into interaction systems, data & analytics systems, content production & management, and management & administration-oriented apps. Based on deployment type, it is bifurcated into on-premise and cloud deployment. Based on industry vertical, it is classified into retail, media & entertainment, manufacturing, high-tech & IT, Banking, Financial Services, and Insurance (BFSI), and others. By geography, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA including country level analysis for each region.
The key players operating in the global digital marketing software market include Adobe Systems, Oracle Corporation, IBM Corporation, SAP AG, Microsoft Corporation, Salesforce.com, Inc., HubSpot, Inc., Marketo Inc., SAS Institute, Inc., and HP Development Company, L.P.
KEY BENEFITS FOR STAKEHOLDERS
This study includes the analytical depiction of the global digital marketing software market along with current trends and future estimations to determine the imminent investment pockets.
The report presents information related to key drivers, restraints, and opportunities.
The current market is quantitatively analyzed from 2016 to 2023 to highlight the financial competency of the digital marketing software industry.
Porter’s Five Forces analysis illustrates the potency of buyers & suppliers in the industry.
KEY MARKET SEGMENTS
Data and Analytics Systems
Content Production & Management
Management & Administration Oriented Apps
BY INDUSTRY VERTICAL
Media & Entertainment
High-Tech & IT
Others (Automotive and Healthcare)
BY DEPLOYMENT MODEL
Rest of Europe
Rest of Asia-Pacific
KEY MARKET PLAYERS
SAS Institute, Inc.
HP Development Company, L.P.