The travel market has gradually evolved into a more technologically equipped sophisticated sector. The service providers today strive to harness emerging technologies to enhance customer experience and loyalty. The pressure to operate efficiently is driven by the dynamic growth in passengers and increased customer expectations while delivering an unparalleled user experience. Air travel has become a commodity, the market is saturated with airlines with more expected to obtain licenses to operate over the next few years. In APAC especially, severe competition among airlines and abundant price options are making air travel more affordable to the burgeoning middle class. This provides tremendous opportunities for IT service providers.