Despite their relative affluence, consumers slowed their spending in recent years as a result of a sluggish economy and declining levels of disposable income. Consumers have also reduced borrowing and are working to pay off existing household debt. But it appears that Austrians are becoming more optimistic about their personal finances in light of an improving economy, leading to projections of increased spending in coming years, including spending by Later-Lifers buoyed by generous pensions.

Euromonitor’s Consumer Lifestyles in Austria report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation’s lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Consumer Lifestyles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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