Because ironing remains a standard chore amongst most Greek households, and especially families, irons displayed negligible volume growth in 2016, although the category is rather mature. Fashion trends favouring casualwear (T-shirts, hoodies, etc.) over more formal attire have greatly limited the need for ironing, as has the increased use of textiles that do not require ironing on the part of apparel manufacturers.
Euromonitor International’s Irons in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Irons market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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