Key Questions This Study Will Answer
- What are the shifts in car ownership and registration patterns by gender globally, and especially in the United States?
- What are the preferences of women with regard to vehicle maintenance, channel, medium of research and booking, and brand selection?
- What are the factors influencing women while making an aftermarket purchase?
- What are the significant differences between men and women with regard to general vehicle maintenance behavior and pattern?
- How will the different value chain participants?including distributors, retailers, and installers?evolve to cater to women customers?