This report covers the global kombucha market. It segments the market on the basis of type, flavor, and region. The market data for these segments is given with respect to value. The market value of global kombucha market was estimated to be USD 0.6 billion in 2015 and is projected to grow at a CAGR 25.0% from 2015 to 2020. The Asia-Pacific region is expected to drive the market growth. The data mentioned in the report are based on the global demand for the kombucha market.
The total market for global kombucha market has been analyzed based on the current proceedings in the industry at the commercial level. The Top-Down approach gives a brief snapshot of the overall kombucha industry, globally. The analysis describes the growing demand of kombucha tea, its health benefits, the process of making kombucha and the end product evaluation, as per various factors including types of microorganisms, and flavors of kombucha.
The impact of different market factors, such as drivers, inhibitors, and opportunities is also illustrated in the report.
The key players in the kombucha market are GT’s Kombucha (U.S.), Reed’s, Inc. (U.S.), Hain Celestial Group (U.S.), Kombucha Wonder Drink (U.S.), Kosmic Kombucha (U.S.), Love Kombucha (U.K.), and Equinox Kombucha (U.K.). These companies are focusing on expansion of market share. In order to consolidate their position in the kombucha market. Also, the companies are adopting numerous marketing strategies such as innovative product developments, partnerships, mergers & acquisitions, and expansion of existing facilities. Other than these companies, the dominance of local players also exists in this market. The market growth can be attributed to the increase in health consciousness among consumers resulting in high demand for beverages which are health beneficial. Developing countries such as India and China are expected to contribute the maximum revenue to this market (particularly Asia-Pacific).
Along with the market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report:
Product matrix, which gives a detailed comparison of product portfolio of each company
Detailed analysis and profiling of additional market players (Upto five).
The kombucha market can also be divided into other segmentations, such as by flavor and by category (alcoholic & non-alcoholic)