Next generation sports coaching platforms leverage better software technology, they support high quality data gathering and sharing in the specific sport or activity in which they are being used.  Platform coaching modules are highly targeted to specific situations.  Sports coaching platforms make teams more functional, improve player performance.  Market growth comes as coaching platform technology further evolves.  The sports segment is just part of a larger sports analytics market. 

With technology maturity, price points will decline rapidly and affordability will drive significant market growth, soon reaching billions of dollars.   The companies that achieve measurable market share early in the evolution of the market are likely to maintain a strong presence in the billion dollar markets.