|Sep 2011||148||Strategic Defense Intelligence||ASDR-21700|
Sustainability in the Global Defense Industry 2011–2012: Market Trends and Opportunities, Forecast of Budgets and Profitability, Defense Industry Procurement and Marketing Initiatives” is a new report that analyzes how companies in the defense industry perceive sustainability. The report contains in-depth analysis on the principal drivers and challenges with regards to sustainability plus the market-specific growth opportunities associated with the implementation of sustainable practices. It also benchmarks successful sustainable initiatives and energy-efficiency measures adopted by various companies.
This report also examines the impact of sustainability on profits and cost saving targets set by companies. It also analyzes the procurement strategies and practices being undertaken; category-level spending outlooks; changes in sustainable procurement budgets; supplier selection criteria and investment opportunities available for leading purchase decision makers. The report identifies key drivers and practices of green marketing, and the channels used to effectively market green credentials.
The report features the opinions of defense industry respondents related to the following:
Reasons to Buy