This report presents a comprehensive overview of the wine (with PDO) market in Austria and a forecast for its development in the next five years, taking into account the impact of COVID-19 on it. It provides a detailed analysis of the market, its dynamics, structure, characteristics, main players, growth and demand drivers, etc.

The purpose of the report is to describe the state of the wine (with PDO) market in Austria, to present actual and retrospective information about the volumes, dynamics, structure and characteristics of production, imports, exports and consumption and to build a forecast for the market in the medium term, taking into account the impact of COVID-19 on it. In addition, the report presents an elaborate analysis of the main market participants, the price fluctuations, growth and demand drivers of the market and all other factors, influencing its development.

This research report has been prepared using the unique WMStrategy’s methodology, including a blend of qualitative and quantitative data. The information comes from official sources and insights from market experts (representatives of the main market participants), gathered by semi-structured interviews.

The report on the wine (with PDO) market in Austria includes:

  • Analysis and forecast for the economy of Austria;
  • Analysis and forecast for development of the market volume (market size), value and dynamics;
  • Market structure (by origin, by types of products, etc.);
  • Volume, dynamics and analysis of domestic production (past, current and future);
  • Analysis of price levels (wholesale, retail, distributors, etc.) and their dynamics (past, current and future);
  • Volume, dynamics and analysis of imports (past, current and future);
  • Volume, dynamics and analysis of exports (past, current and future);
  • Volume, dynamics and analysis of consumption (past, current and future);
  • Characteristics of the main market participants (manufacturers, distributors, wholesalers, retailers, importers, exporters, Governmental structures, etc.) and the competitive landscape;
  • Value chain analysis;
  • Analysis of the factors, influencing the development of the market (market growth drivers, restraints, recent state programs, etc.);
  • Analysis and forecast of the trends and levels of supply and demand on the market;
  • Forecast for development of the market in the medium term, taking into account the impact of COVID-19 on it (including three possible scenarios for development).



This report will allow you to:

  • Quickly and cost–effectively gain competitive intelligence about the market;
  • Track market data, including size, value, segmentation, forecasts, dynamics and structure – past, present and future;
  • Track and identify key market trends, opportunities and threats and key drivers behind recent market changes;
  • Strategically assess market growth potential, demand drivers and restraints on the market;
  • Evaluate the key macroeconomic indicators to get insight into the general trends within the economy;
  • See how the market performed in the past (over the last 5 years) and how it will perform in the future, taking into account the impact of COVID-19 on it (in the next 5 years);
  • Get acquainted with the leading companies on the market (manufacturers, distributors, wholesalers, retailers, importers, exporters, Government structures, etc.);
  • Evaluate how diversified the market is in terms of competitive intensity, fragmentation and environment and understand competitive threats;
  • Empower your marketing, branding, strategy and market development, consumption and supply functions with useful market insights;
  • Build your investment strategy by assessing market attractiveness or company attractiveness;
  • Build your own market entry or market expansion strategy or evaluate your current strategy;
  • Add weight to pitches and presentations by using official and accurate data and calculations.



If you are interested in the wine (with PDO) market in Austria, this research report will provide you with invaluable analysis of the market, its recent and future development. In addition, the report will save you time and money while presenting you all the necessary information, empowering you to make informed decisions and move your business forward!