Table of Content

1 INTRODUCTION 20
1.1 OBJECTIVES OF THE STUDY 20
1.2 MARKET DEFINITION AND SCOPE 20
1.3 INCLUSIONS AND EXCLUSIONS 21
1.4 STUDY SCOPE 22
1.4.1 MARKETS COVERED 22
1.4.2 YEARS CONSIDERED FOR THE STUDY 23
1.5 CURRENCY 23
1.6 PACKAGE SIZE 23
1.7 STAKEHOLDERS 23

2 RESEARCH METHODOLOGY 24
2.1 RESEARCH DATA 24
2.1.1 SECONDARY DATA 25
2.1.1.1 Key data from secondary sources 26
2.1.2 PRIMARY DATA 27
2.1.2.1 Breakdown of primaries 27
2.1.2.2 Key industry insights 28
2.2 MARKET SIZE ESTIMATION 28
2.2.1 BOTTOM-UP APPROACH 30
2.2.1.1 Approach for capturing market share by bottom-up analysis
(demand side) 30
2.2.2 TOP-DOWN APPROACH 31
2.2.2.1 Approach for capturing market share by top-down analysis
(supply side) 32
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 33
2.4 RESEARCH ASSUMPTIONS 34

3 EXECUTIVE SUMMARY 35

4 PREMIUM INSIGHTS 39
4.1 ATTRACTIVE OPPORTUNITIES IN AUGMENTED REALITY MARKET 39
4.2 AUGMENTED REALITY MARKET IN APAC, BY APPLICATION AND COUNTRY 40
4.3 AUGMENTED REALITY MARKET: DEVELOPED VS. DEVELOPING MARKETS,
2018 AND 2024 (USD MILLION) 40
4.4 AUGMENTED REALITY MARKET: MAJOR COUNTRIES 41
4.5 AUGMENTED REALITY MARKET: MAJOR APPLICATIONS 41

5 MARKET OVERVIEW 42
5.1 INTRODUCTION 42
5.2 HISTORY AND EVOLUTION OF AUGMENTED REALITY TECHNOLOGY 42
5.3 MARKET DYNAMICS 43
5.3.1 DRIVERS 44
5.3.1.1 Increasing demand for AR devices and applications in healthcare 44
5.3.1.2 Growing demand for AR in retail and e-commerce sectors 45
5.3.1.3 Rising investments in augmented reality market 46
5.3.2 RESTRAINTS 47
5.3.2.1 Security and privacy issues associated with augmented reality 47
5.3.2.2 Excessive usage of augmented reality can incur health issues 47
5.3.3 OPPORTUNITIES 48
5.3.3.1 Partnerships between telecom players and AR manufacturers to reduce latency to imperceptible levels 48
5.3.3.2 Increasing demand for augmented reality in architecture 48
5.3.3.3 Opportunities in enterprise applications 49
5.3.3.4 High growth of travel & tourism industry 50
5.3.4 CHALLENGES 50
5.3.4.1 Display latency and limited field of view 50
5.3.4.2 Overcoming social challenges to increase adoption rate 51
5.3.4.3 Reconfiguration of applications for different platforms 51
5.4 WEB AR 51
5.5 AUGMENTED REALITY IS GAINING MOMENTUM FOR RUGGED DISPLAY APPLICATIONS 52
5.6 AUGMENTED REALITY TECHNOLOGIES 52
5.6.1 MONITOR-BASED TECHNOLOGY 52
5.6.2 MOBILE AUGMENTED REALITY 52
5.6.3 NEAR-EYE-BASED TECHNOLOGY 53
5.7 VALUE CHAIN ANALYSIS 54

6 AUGMENTED REALITY MARKET, BY OFFERING 56
6.1 INTRODUCTION 57
6.2 AUGMENTED REALITY MARKET, BY HARDWARE COMPONENT 58
6.2.1 SENSORS 59
6.2.1.1 Sensors are widely used in AR devices for detecting motion, velocity, magnetic field, and object presence 59
6.2.1.1.1 Accelerometers 59
6.2.1.1.2 Gyroscopes 59
6.2.1.1.3 Magnetometers 59
6.2.1.1.4 Proximity sensors 60
6.2.2 SEMICONDUCTOR COMPONENTS 60
6.2.2.1 Controller is the most important component of AR devices 60
6.2.2.1.1 Controllers/processors 60
6.2.2.1.2 Integrated circuits 60
6.2.3 DISPLAYS & PROJECTORS 60
6.2.3.1 Displays & projectors hold the major share of augmented reality market 60
6.2.4 POSITION TRACKERS 61
6.2.4.1 Position trackers are used to maintain accuracy in augmented reality devices 61
6.2.5 CAMERAS 61
6.2.5.1 Cameras are crucial components to measure depth and amplitude of objects 61
6.2.6 OTHERS 61
6.2.6.1 Other components include computers/video generators and combiners 61
6.3 AUGMENTED REALITY MARKET, BY SOFTWARE 61
6.3.1 SOFTWARE DEVELOPMENT KITS 62
6.3.1.1 SDKs are used for deploying AR solutions for specific requirements and frameworks 62
6.3.2 CLOUD-BASED SERVICES 62
6.3.2.1 Emergence of mobile devices with AR capabilities drives the need for cloud-based AR services 62
6.3.3 SOFTWARE FUNCTIONS 64
6.3.3.1 Workflow optimization and remote collaboration are the most trending solutions of augmented reality 64
6.3.3.1.1 Remote collaboration 64
6.3.3.1.2 Workflow optimization 64
6.3.3.1.3 Documentation 64
6.3.3.1.4 Visualization 64
6.3.3.1.5 3D modeling 65
6.3.3.1.6 Navigation 65

7 AUGMENTED REALITY MARKET, BY DEVICE TYPE 66
7.1 INTRODUCTION 67
7.2 AUGMENTED REALITY DEVICES 69
7.2.1 HEAD-MOUNTED DISPLAYS 69
7.2.1.1 AR smart glasses 70
7.2.1.1.1 AR smart glasses are widely adopted across companies to improve work efficiency 70
7.2.1.2 Smart helmets 70
7.2.1.2.1 Smart helmets are widely adopted in construction sector to optimize workflow 70
7.2.2 HEAD-UP DISPLAYS 71
7.2.2.1 Head-up display devices are anticipated to commercialize in 2020 71

8 AUGMENTED REALITY MARKET, BY TYPE 73
8.1 INTRODUCTION 73
8.2 MARKER-BASED AUGMENTED REALITY 73
8.2.1 PASSIVE MARKER 73
8.2.1.1 Passive marker is most widely used marker-based augmented reality 73
8.2.2 ACTIVE MARKER 73
8.2.2.1 Active marker uses LED to track objects 73
8.3 MARKER-LESS AUGMENTED REALITY 74
8.3.1 MODEL-BASED TRACKING 74
8.3.1.1 Model-based tracking depends on camera movement 74
8.3.2 IMAGE PROCESSING-BASED TRACKING 74
8.3.2.1 Image processing-based tracking deploys an optical scanner or a camera for image processing 74
8.4 ANCHOR-BASED 74
8.4.1 GOOGLE ARCORE DEPLOYS ANCHOR-BASED AR TO OVERLAY VIRTUAL IMAGES IN REAL SPACE 74

9 AUGMENTED REALITY MARKET, BY APPLICATION 75
9.1 INTRODUCTION 75
9.2 APPLICATIONS OF AUGMENTED REALITY 76
9.2.1 CONSUMER 76
9.2.1.1 Gaming 78
9.2.1.1.1 Augmented reality enhances interactivity in gaming and provides a more immersive experience to gamers 78
9.2.1.2 Sports & entertainment 79
9.2.1.2.1 Entertainment applications 79
9.2.1.2.1.1 Museums (archaeology) 79
9.2.1.2.1.1.1 Augmented reality enhances the viewing experience of visitors in archeological monuments and museums 79
9.2.1.2.1.2 Theme parks 79
9.2.1.2.1.2.1 Augmented reality enhances the interactivity of theme parks 79
9.2.1.2.1.3 Art galleries and exhibitions 79
9.2.1.2.1.3.1 Augmented reality enhances artistic visualization and provides immersive experience to visitors 79
9.2.2 COMMERCIAL 80
9.2.2.1 Retail & e-commerce 83
9.2.2.1.1 Jewelry 90
9.2.2.1.1.1 Augmented reality enables consumers to try before they buy and improvise consumer buying experience 90
9.2.2.1.2 Beauty and cosmetics 91
9.2.2.1.2.1 Virtual testing of cosmetic products is the key driver for augmented reality market in beauty and cosmetics 91
9.2.2.1.3 Apparel fitting 91
9.2.2.1.3.1 Virtual trial room is gaining consumer attention 91
9.2.2.1.4 Grocery shopping 91
9.2.2.1.4.1 Augmented reality provides personalized product tips in grocery application 91
9.2.2.1.5 Footwear 91
9.2.2.1.5.1 Virtual try before you buy feature drives growth of augmented reality market in footwear 91
9.2.2.1.6 Furniture & lighting design 92
9.2.2.1.6.1 Reduced product exchange rate through augmented reality drives the growth of augmented reality market in furniture & lighting design 92
9.2.3 TRAVEL & TOURISM 92
9.2.3.1 Augmented reality plays a crucial role in enhancing traveling experience 92
9.2.4 E-LEARNING 92
9.2.4.1 Augmented reality increases students interaction and enhances learning experience 92
9.2.5 ENTERPRISE 93
9.2.5.1 Augmented reality aids enterprises in providing better training by visualizing content 93
9.2.6 HEALTHCARE 96
9.2.6.1 Surgery 98
9.2.6.1.1 Augmented healthcare apps can help save lives and treat patients seamlessly irrespective of severity of issue 98
9.2.6.2 Fitness management 99
9.2.6.2.1 Augmented reality adds interactivity and fun to workouts 99
9.2.6.3 Patient care management 99
9.2.6.3.1 Remote consulting feature drives growth of augmented reality for patient care management 99
9.2.6.4 Pharmacy management 99
9.2.6.4.1 Better scheduling flow of medicine requirement drives growth of augmented reality in pharmacy management 99
9.2.6.5 Medical training and education 100
9.2.6.5.1 Augmented reality enriches learning experience and amplifies interactivity 100
9.2.6.6 Others 100
9.2.6.6.1 AR helps radiologists to perceive 3D image data more precisely for interventional and diagnostic radiology 100
9.2.7 AEROSPACE & DEFENSE 101
9.2.7.1 AR is being used to gain competitive advantage over enemies 101
9.2.8 ENERGY 104
9.2.8.1 Growing need to improve safety in oil & gas sector drives augmented reality market in energy 104
9.2.9 AUTOMOTIVE 108
9.2.9.1 Emergence of ADAS drives demand for AR-based HUD technology 108
9.2.10 OTHERS 111
9.2.10.1 Agriculture 113
9.2.10.1.1 Augmented reality assists farmers in implementing new techniques with better learning experience 113
9.2.10.2 Construction 113
9.2.10.2.1 3D models required for construction projects can be better illustrated with augmented reality 113
9.2.10.3 Transportation & logistics 114
9.2.10.3.1 AR technology is widely adopted in transportation & logistics sector to document trading activities 114
9.2.10.4 Public safety 114
9.2.10.4.1 Augmented reality-based 3D maps aid police personnel to enhance public safety 114
9.2.10.5 Telecom/IT data centers 114
9.2.10.5.1 Requirement of advanced network infrastructure in telecom/IT data centers would help drive AR software market for this vertical 114

10 GEOGRAPHIC ANALYSIS 117
10.1 INTRODUCTION 118
10.2 NORTH AMERICA 120
10.2.1 US 123
10.2.1.1 US holds largest share of North American augmented reality market 123
10.2.2 CANADA 123
10.2.2.1 Growing demand for augmented reality in hospitality sector is major driver for growth of Canada augmented reality market 123
10.2.3 MEXICO 123
10.2.3.1 Emergence of industries in Mexico drives Mexican augmented reality market 123
10.3 EUROPE 124
10.3.1 GERMANY 127
10.3.1.1 German augmented reality market to grow at highest CAGR in Europe 127
10.3.2 FRANCE 127
10.3.2.1 High spending on digital advertising is the major factor driving France augmented reality market 127
10.3.3 UK 128
10.3.3.1 London has the maximum number of AR and VR companies in UK 128
10.3.4 REST OF EUROPE 128
10.3.4.1 Inflow of technology and products from countries such as Germany, the UK, and France would help drive AR market in rest of Europe 128
10.4 ASIA PACIFIC 128
10.4.1 CHINA 131
10.4.1.1 China to dominate AR market in APAC during forecast period 131
10.4.2 INDIA 131
10.4.2.1 Several augmented reality startups are mushrooming in India 131
10.4.3 JAPAN 131
10.4.3.1 Increase in process automation across manufacturing sector is anticipated to boost AR market in Japan 131
10.4.4 SOUTH KOREA 132
10.4.4.1 Emergence of digitalization of grocery stores propels AR market in South Korea 132
10.4.5 REST OF APAC 132
10.4.5.1 High GDP per capita would help drive growth of consumer and commercial applications of AR in Rest Of APAC 132
10.5 REST OF THE WORLD 132
10.5.1 MIDDLE EAST & AFRICA 133
10.5.1.1 Growing need for better healthcare solutions drives demand for augmented reality devices In MEA region 133
10.5.2 SOUTH AMERICA 133
10.5.2.1 Growing consumer market, low interest rates, and strong commodity pricing likely to boost commercial and consumer applications of South American AR market 133

11 COMPETITIVE LANDSCAPE 134
11.1 INTRODUCTION 134
11.2 COMPETITIVE SCENARIO 137
11.2.1 PRODUCT LAUNCHES & DEVELOPMENTS 137
11.2.2 PARTNERSHIPS 138
11.2.3 AGREEMENTS & COLLABORATIONS 138
11.2.4 ACQUISITIONS AND EXPANSIONS 139
11.3 COMPETITIVE LEADERSHIP MAPPING, 2018 139
11.3.1 VISIONARY LEADERS 139
11.3.2 DYNAMIC DIFFERENTIATORS 139
11.3.3 INNOVATORS 139
11.3.4 EMERGING COMPANIES 139
11.4 STRENGTH OF PRODUCT PORTFOLIO 141
11.5 BUSINESS STRATEGY EXCELLENCE 142

12 COMPANY PROFILES 143
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View)*
12.1 INTRODUCTION 143
12.2 KEY PLAYERS 144
12.2.1 GOOGLE, INC. 144
12.2.2 PTC, INC. 147
12.2.3 MICROSOFT CORPORATION 150
12.2.4 SEIKO EPSON 153
12.2.5 LENOVO 156
12.2.6 WIKITUDE GMBH 158
12.2.7 VUZIX 160
12.2.8 DAQRI LLC 162
12.2.9 MAGIC LEAP, INC. 164
12.2.10 ZUGARA, INC. 165
12.2.11 BLIPPAR 166
12.2.12 UPSKILL 168
12.2.13 MAXST 170
12.3 RIGHT TO WIN 173
12.4 OTHER KEY PLAYERS 174
12.4.1 ATHEER, INC. 174
12.4.2 PRISTINE, INC. 174
12.4.3 MARXENT LABS, LLC 175
12.4.4 INGLOBE TECHNOLOGIES 175
12.4.5 META COMPANY 176
12.4.6 AUGMENT 176
12.4.7 NIANTIC 177
12.4.8 SIXENSE ENTERTAINMENT 177
12.4.9 INTEL CORPORATION 178
12.4.10 APPLE INC. 178
12.4.11 INFINITY AUGMENTED REALITY, INC. 179
12.4.12 FACEBOOK CORPORATION 179
12.4.13 SAMSUNG ELECTRONICS CO. LTD. 180
12.4.14 REALWEAR 180
12.4.15 DYNABOOK AMERICAS, INC. 181
12.4.16 OPTINVENT 181
12.4.17 WAYRAY 182
12.4.18 SCOPE AR 182
12.4.19 CONTINENTAL 183
12.4.20 VISTEON CORPORATION 183
12.4.21 EON REALITY 184
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View might not be captured in case of unlisted companies.

13 APPENDIX 185
13.1 DISCUSSION GUIDE 185
13.2 KNOWLEDGE STORE 188
13.3 AVAILABLE CUSTOMIZATIONS 190
13.4 RELATED REPORTS 190
13.5 AUTHOR DETAILS 191



List of Figures



FIGURE 1 MARKET SEGMENTATION 22
FIGURE 2 AR MARKET: PROCESS FLOW OF MARKET SIZE ESTIMATION 24
FIGURE 3 AR MARKET: RESEARCH DESIGN 25
FIGURE 4 AR MARKET: RESEARCH METHODOLOGY 29
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY 29
FIGURE 6 AR MARKET: BOTTOM-UP APPROACH 31
FIGURE 7 AR MARKET: TOP-DOWN APPROACH 32
FIGURE 8 DATA TRIANGULATION 33
FIGURE 9 ASSUMPTIONS OF THE RESEARCH STUDY 34
FIGURE 10 AUGMENTED REALITY MARKET, 2016–2024 (USD BILLION) 35
FIGURE 11 AUGMENTED REALITY MARKET, BY OFFERING, 2019 VS. 2024 36
FIGURE 12 ENTERPRISE APPLICATION EXPECTED TO WITNESS HIGHEST GROWTH IN AUGMENTED REALITY MARKET BETWEEN 2019 AND 2024 36
FIGURE 13 APAC AUGMENTED REALITY MARKET TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 37
FIGURE 14 NORTH AMERICA HELD LARGEST SIZE OF AR MARKET FOR CONSUMER APPLICATIONS IN 2018 38
FIGURE 15 GROWING DEMAND FOR AUGMENTED REALITY IN HEALTHCARE APPLICATIONS TO DRIVE MARKET GROWTH DURING FORECAST PERIOD 39
FIGURE 16 CONSUMER APPLICATION AND CHINA TO HOLD LARGEST SHARE OF AUGMENTED REALITY MARKET IN APAC BY 2024 40
FIGURE 17 AUGMENTED REALITY MARKET IN CHINA TO WITNESS HIGHEST CAGR TILL 2024 40
FIGURE 18 AUGMENTED REALITY MARKET IN CHINA TO GROW AT HIGHEST RATE DURING FORECAST PERIOD 41
FIGURE 19 CONSUMER APPLICATION TO LEAD AUGMENTED REALITY MARKET DURING FORECAST PERIOD 41
FIGURE 20 EVOLUTION OF AUGMENTED REALITY TECHNOLOGY 42
FIGURE 21 DEMAND FOR AR APPLICATIONS IN HEALTHCARE AND RETAIL SECTORS WILL DRIVE AR MARKET GROWTH 43
FIGURE 22 ADOPTION OF AR IN RETAIL BY ESTABLISHMENTS 46
FIGURE 23 VALUE CHAIN ANALYSIS (2019): MAJOR VALUE IS ADDED DURING RESEARCH & PRODUCT DEVELOPMENT AND MANUFACTURING STAGES 54
FIGURE 24 ELEMENTS OF AR ECOSYSTEM 54
FIGURE 25 AR MARKET FOR HARDWARE EXPECTED TO GROW AT A HIGHER CAGR THAN SOFTWARE DURING FORECAST PERIOD 57
FIGURE 26 DISPLAYS & PROJECTORS TO HOLD LARGEST MARKET SIZE DURING FORECAST PERIOD 58
FIGURE 27 CONSUMER APPLICATION EXPECTED TO HOLD LARGEST SIZE OF AR MARKET FOR SOFTWARE DURING FORECAST PERIOD 63
FIGURE 28 AR MARKET FOR HEAD-UP DISPLAYS TO GROW AT A HIGHER RATE DURING FORECAST PERIOD 67
FIGURE 29 HEAD-MOUNTED DISPLAYS EXPECTED TO LEAD AUGMENTED REALITY MARKET IN TERMS OF SHIPMENT DURING FORECAST PERIOD 68
FIGURE 30 AUGMENTED REALITY MARKET, BY APPLICATION 75
FIGURE 31 AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 75
FIGURE 32 GEOGRAPHIC SNAPSHOT: APAC TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD 118
FIGURE 33 US TO ACCOUNT FOR LARGEST SIZE OF GLOBAL AUGMENTED REALITY
MARKET IN 2024 119
FIGURE 34 NORTH AMERICA: SNAPSHOT OF AUGMENTED REALITY MARKET 121
FIGURE 35 EUROPE: SNAPSHOT OF AR MARKET 125
FIGURE 36 APAC: SNAPSHOT OF AR MARKET 129
FIGURE 37 COMPANIES ADOPTED PRODUCT LAUNCHES & DEVELOPMENTS AS KEY GROWTH STRATEGY FROM 2017 TO 2019 135
FIGURE 38 RANKING OF THE TOP 5 PLAYERS IN AUGMENTED REALITY MARKET 136
FIGURE 39 AUGMENTED REALITY MARKET (GLOBAL) COMPETITIVE LEADERSHIP
MAPPING, 2018 140
FIGURE 40 GEOGRAPHIC REVENUE MIX OF MAJOR PLAYERS 143
FIGURE 41 GOOGLE, INC.: COMPANY SNAPSHOT 144
FIGURE 42 PTC INC.: COMPANY SNAPSHOT 147
FIGURE 43 MICROSOFT CORPORATION: COMPANY SNAPSHOT 150
FIGURE 44 SEIKO EPSON: COMPANY SNAPSHOT 153
FIGURE 45 LENOVO GROUP: COMPANY SNAPSHOT 156
FIGURE 46 VUZIX: COMPANY SNAPSHOT 160

 

List of Tables



TABLE 1 USE CASE FOR WEB AR 51
TABLE 2 AUGMENTED REALITY MARKET, BY OFFERING, 2016–2024 (USD MILLION) 57
TABLE 3 AUGMENTED REALITY MARKET, BY HARDWARE COMPONENT 2016–2024 (USD MILLION) 58
TABLE 4 AUGMENTED REALITY MARKET FOR SOFTWARE, BY APPLICATION 2016–2024 (USD MILLION) 63
TABLE 5 AUGMENTED REALITY MARKET, BY DEVICE TYPE, 2016–2024 (USD MILLION) 67
TABLE 6 AUGMENTED REALITY MARKET, BY DEVICE TYPE, 2016–2024 (THOUSAND UNITS) 68
TABLE 7 AUGMENTED REALITY MARKET FOR HMDS, BY APPLICATION 2016–2024 (USD MILLION) 69
TABLE 8 AUGMENTED REALITY HUD MARKET, BY APPLICATION, 2016–2024 (USD MILLION) 71
TABLE 9 AUGMENTED REALITY MARKET, BY APPLICATION, 2016–2024 (USD MILLION) 76
TABLE 10 AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION, BY DEVICE TYPE, 2016–2024 (USD MILLION) 76
TABLE 11 AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION, BY REGION 2016–2024 (USD MILLION) 77
TABLE 12 AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION IN NORTH AMERICA, BY COUNTRY, 2016–2024 (USD MILLION) 77
TABLE 13 AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION IN EUROPE BY COUNTRY, 2016–2024 (USD MILLION) 77
TABLE 14 AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION IN APAC BY COUNTRY, 2016–2024 (USD MILLION) 78
TABLE 15 AUGMENTED REALITY MARKET FOR CONSUMER APPLICATION IN ROW, BY REGION, 2016–2024 (USD MILLION) 78
TABLE 16 USE CASES OF AUGMENTED REALITY IN CONSUMER APPLICATION 80
TABLE 17 AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION, BY DEVICE TYPE, 2016–2024 (USD MILLION) 80
TABLE 18 AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION, BY REGION, 2016–2024 (USD MILLION) 81
TABLE 19 AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION IN
NORTH AMERICA, BY COUNTRY, 2016–2024 (USD MILLION) 81
TABLE 20 AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION IN EUROPE BY COUNTRY, 2016–2024 (USD MILLION) 81
TABLE 21 AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION IN APAC BY COUNTRY, 2016–2024 (USD MILLION) 82
TABLE 22 AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION IN ROW BY REGION, 2016–2024 (USD MILLION) 82
TABLE 23 AUGMENTED REALITY MARKET FOR COMMERCIAL APPLICATION BY SUBAPPLICATION, 2016–2024 (USD MILLION) 82
TABLE 24 AUGMENTED REALITY IN RETAIL MARKET, BY OFFERING 2016–2024 (USD MILLION) 83
TABLE 25 AUGMENTED REALITY IN RETAIL MARKET, BY DEVICE TYPE 2016–2024 (USD MILLION) 83
TABLE 26 AUGMENTED REALITY IN RETAIL HARDWARE MARKET, BY COMPONENT 2016–2024 (USD MILLION) 83
TABLE 27 AUGMENTED REALITY IN RETAIL MARKET, BY APPLICATION 2016–2024 (USD MILLION) 84
TABLE 28 AUGMENTED REALITY IN RETAIL MARKET, BY RETAIL TYPE 2016–2024 (USD MILLION) 84
TABLE 29 AUGMENTED REALITY IN RETAIL MARKET FOR HMD, BY APPLICATION 2016–2024 (USD MILLION) 85
TABLE 30 AUGMENTED REALITY IN RETAIL MARKET FOR AR MIRROR, BY APPLICATION, 2016–2024 (USD MILLION) 85
TABLE 31 AUGMENTED REALITY IN RETAIL MARKET FOR SOFTWARE, BY APPLICATION, 2016–2024 (USD MILLION) 85
TABLE 32 AUGMENTED REALITY IN RETAIL MARKET FOR ADVERTISING & MARKETING BY DEVICE TYPE, 2016–2024 (USD MILLION) 85
TABLE 33 AUGMENTED REALITY IN RETAIL MARKET FOR TRY-ON SOLUTIONS, BY DEVICE TYPE, 2016–2024 (USD MILLION) 86
TABLE 34 AUGMENTED REALITY IN RETAIL MARKET FOR INFORMATION VIEWING SYSTEMS, BY DEVICE TYPE, 2016–2024 (USD MILLION) 86
TABLE 35 AUGMENTED REALITY IN RETAIL MARKET FOR PLANNING & DESIGNING BY DEVICE TYPE, 2016–2024 (USD MILLION) 86
TABLE 36 AUGMENTED REALITY IN RETAIL MARKET FOR ADVERTISING & MARKETING BY RETAIL TYPE, 2016–2024 (USD MILLION) 87
TABLE 37 AUGMENTED REALITY IN RETAIL MARKET FOR TRY-ON SOLUTIONS, BY RETAIL TYPE, 2016–2024 (USD MILLION) 87
TABLE 38 AUGMENTED REALITY IN RETAIL MARKET FOR INFORMATION VIEWING SYSTEMS, BY RETAIL TYPE, 2016–2024 (USD MILLION) 87
TABLE 39 AUGMENTED REALITY IN RETAIL MARKET FOR PLANNING & DESIGNING BY RETAIL TYPE, 2016–2024 (USD MILLION) 88
TABLE 40 AUGMENTED REALITY IN RETAIL MARKET FOR JEWELRY, BY APPLICATION 2016–2024 (USD MILLION) 88
TABLE 41 AUGMENTED REALITY IN RETAIL MARKET FOR BEAUTY & COSMETICS BY APPLICATION, 2016–2024 (USD MILLION) 88
TABLE 42 AUGMENTED REALITY IN RETAIL MARKET FOR APPAREL FITTING, BY APPLICATION, 2016–2024 (USD MILLION) 89
TABLE 43 AUGMENTED REALITY IN RETAIL MARKET FOR FURNITURE & LIGHTING DESIGN BY APPLICATION, 2016–2024 (USD MILLION) 89
TABLE 44 AUGMENTED REALITY IN RETAIL MARKET FOR GROCERY SHOPPING BY APPLICATION, 2016–204 (USD MILLION) 89
TABLE 45 AUGMENTED REALITY IN RETAIL MARKET FOR FOOTWEAR, BY APPLICATION, 2016–2024 (USD MILLION) 90
TABLE 46 AUGMENTED REALITY IN RETAIL MARKET FOR OTHER TYPES, BY APPLICATION, 2016–2024 (USD MILLION) 90
TABLE 47 USE CASES OF AUGMENTED REALITY IN COMMERCIAL APPLICATION 93
TABLE 48 AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION, BY DEVICE TYPE, 2016–2024 (USD MILLION) 94
TABLE 49 AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION, BY REGION, 2016–2024 (USD MILLION) 94
TABLE 50 AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION IN
NORTH AMERICA, BY COUNTRY, 2016–2024 (USD MILLION) 94
TABLE 51 AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION IN EUROPE BY COUNTRY, 2016–2024 (USD MILLION) 95
TABLE 52 AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION IN APAC BY COUNTRY, 2016–2024 (USD MILLION) 95
TABLE 53 AUGMENTED REALITY MARKET FOR ENTERPRISE APPLICATION IN ROW BY REGION, 2016–2024 (USD MILLION) 95
TABLE 54 USE CASES OF AUGMENTED REALITY IN ENTERPRISE APPLICATION 96
TABLE 55 AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION, BY DEVICE TYPE, 2016–2024 (USD MILLION) 96
TABLE 56 AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION, BY REGION, 2016–2024 (USD MILLION) 97
TABLE 57 AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION IN
NORTH AMERICA, BY COUNTRY, 2016–2024 (USD MILLION) 97
TABLE 58 AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION IN EUROPE BY COUNTRY, 2016–2024 (USD MILLION) 97
TABLE 59 AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION IN APAC BY COUNTRY, 2016–2024 (USD MILLION) 98
TABLE 60 AUGMENTED REALITY MARKET FOR HEALTHCARE APPLICATION IN ROW BY REGION, 2016–2024 (USD MILLION) 98
TABLE 61 USE CASES OF AUGMENTED REALITY IN HEALTHCARE APPLICATION 100
TABLE 62 AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION BY DEVICE TYPE, 2016–2024 (USD MILLION) 101
TABLE 63 AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION BY REGION, 2016–2024 (USD MILLION) 102
TABLE 64 AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION IN NORTH AMERICA, BY COUNTRY, 2016–2024 (USD MILLION) 102
TABLE 65 AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION IN EUROPE, BY COUNTRY, 2016–2024 (USD MILLION) 102
TABLE 66 AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION IN APAC, BY COUNTRY, 2016–2024 (USD MILLION) 103
TABLE 67 AUGMENTED REALITY MARKET FOR AEROSPACE & DEFENSE APPLICATION IN ROW, BY REGION, 2016–2024 (USD MILLION) 103
TABLE 68 USE CASES OF AUGMENTED REALITY IN AEROSPACE & DEFENSE APPLICATION 104
TABLE 69 AUGMENTED REALITY MARKET FOR ENERGY APPLICATION, BY DEVICE TYPE, 2016–2024 (USD MILLION) 105
TABLE 70 AUGMENTED REALITY MARKET FOR ENERGY APPLICATION, BY REGION 2016–2024 (USD MILLION) 105
TABLE 71 AUGMENTED REALITY MARKET FOR ENERGY APPLICATION IN NORTH AMERICA BY COUNTRY, 2016–2024 (USD MILLION) 105
TABLE 72 AUGMENTED REALITY MARKET FOR ENERGY APPLICATION IN EUROPE BY COUNTRY, 2016–2024 (USD MILLION) 106
TABLE 73 AUGMENTED REALITY MARKET FOR ENERGY APPLICATION IN APAC BY COUNTRY 2016–2024 (USD MILLION) 106
TABLE 74 AUGMENTED REALITY MARKET FOR ENERGY APPLICATION IN ROW BY REGION, 2016–2024 (USD MILLION) 106
TABLE 75 USE CASES OF AUGMENTED REALITY IN ENERGY APPLICATION 107
TABLE 76 AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION, BY DEVICE TYPE, 2016–2024 (USD MILLION) 108
TABLE 77 AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION, BY REGION, 2016–2024 (USD MILLION) 109
TABLE 78 AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION IN
NORTH AMERICA, BY COUNTRY, 2016–2024 (USD MILLION) 109
TABLE 79 AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION IN EUROPE BY COUNTRY, 2016–2024 (USD MILLION) 109
TABLE 80 AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION IN APAC BY COUNTRY, 2016–2024 (USD MILLION) 110
TABLE 81 AUGMENTED REALITY MARKET FOR AUTOMOTIVE APPLICATION IN ROW BY REGION, 2016–2024 (USD MILLION) 110
TABLE 82 USE CASES OF AUGMENTED REALITY IN AUTOMOTIVE APPLICATION 111
TABLE 83 AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS, BY DEVICE TYPE, 2016–2024 (USD MILLION) 111
TABLE 84 AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS, BY REGION 2016–2024 (USD MILLION) 111
TABLE 85 AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN NORTH AMERICA BY COUNTRY, 2016–2024 (USD MILLION) 112
TABLE 86 AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN EUROPE BY COUNTRY, 2016–2024 (USD MILLION) 112
TABLE 87 AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN APAC BY COUNTRY, 2016–2024 (USD MILLION) 112
TABLE 88 AUGMENTED REALITY MARKET FOR OTHER APPLICATIONS IN ROW BY REGION, 2016–2024 (USD MILLION) 113
TABLE 89 USE CASES OF AUGMENTED REALITY IN OTHER APPLICATIONS 115
TABLE 90 AUGMENTED REALITY MARKET, BY REGION, 2016–2024 (USD MILLION) 119
TABLE 91 AUGMENTED REALITY MARKET IN NORTH AMERICA, BY APPLICATION 2016–2024 (USD MILLION) 122
TABLE 92 AUGMENTED REALITY MARKET IN NORTH AMERICA, BY COUNTRY 2016–2024 (USD MILLION) 122
TABLE 93 AUGMENTED REALITY MARKET IN EUROPE, BY APPLICATION 2016–2024 (USD MILLION) 126
TABLE 94 AUGMENTED REALITY MARKET IN EUROPE, BY COUNTRY 2016–2024 (USD MILLION) 126
TABLE 95 AUGMENTED REALITY MARKET IN APAC, BY APPLICATION 2016–2024 (USD MILLION) 130
TABLE 96 AUGMENTED REALITY MARKET IN APAC, BY COUNTRY, 2016–2024 (USD MILLION) 130
TABLE 97 AUGMENTED REALITY MARKET IN ROW, BY APPLICATION 2016–2024 (USD MILLION) 132
TABLE 98 AUGMENTED REALITY MARKET IN ROW, BY REGION, 2016–2024 (USD MILLION) 133
TABLE 99 PRODUCT LAUNCHES & DEVELOPMENTS, 2018–2019 137
TABLE 100 PARTNERSHIPS, 2018–2019 138
TABLE 101 AGREEMENTS & COLLABORATIONS, 2018–2019 138
TABLE 102 ACQUISITIONS & EXPANSIONS, 2017–2019 139