Table of Content

1. RESEARCH SCOPE
1.1. STUDY GOALS
1.2. SCOPE OF THE MARKET STUDY
1.3. WHO WILL FIND THIS REPORT USEFUL?
1.4. STUDY AND FORECASTING YEARS

2. RESEARCH METHODOLOGY
2.1. SOURCES OF DATA
2.1.1. SECONDARY DATA
2.1.2. PRIMARY DATA
2.2. TOP-DOWN APPROACH
2.3. BOTTOM-UP APPROACH
2.4. DATA TRIANGULATION

3. EXECUTIVE SUMMARY
3.1. MARKET SUMMARY
3.2. KEY FINDINGS
3.2.1. NON-ALCOHOLIC IS THE MAJORLY USED TYPE OF ENERGY DRINKS
3.2.2. ADULTS ARE THE LARGEST CONSUMER TYPE
3.2.3. ON-TRADE IS THE FASTEST-GROWING DISTRIBUTION CHANNEL IN THE ENERGY DRINKS MARKET

4. MARKET DYNAMICS
4.1. MARKET DEFINITION & SCOPE
4.2. MARKET DRIVERS
4.2.1. RISING DEMAND FOR ENERGY BOOSTING PRODUCTS DUE TO CHANGING LIFESTYLE
4.2.2. GROWTH OF SPORTS AS A PROFESSION
4.3. MARKET RESTRAINTS
4.3.1. AVAILABILITY OF SUBSTITUTES IN THE MARKET
4.3.2. ADVERSE EFFECTS ON HEALTH DUE TO ENERGY DRINKS
4.4. MARKET OPPORTUNITIES
4.4.1. INCREASING CONSUMPTION OF ENERGY DRINKS AMONG TEENAGERS AND ADULTS
4.5. MARKET CHALLENGES
4.5.1. RULES & REGULATIONS FOR CAFFEINE CONTENT IN ENERGY DRINKS

5. MARKET BY TYPE
5.1. ALCOHOLIC ENERGY DRINKS
5.2. NON-ALCOHOLIC ENERGY DRINKS

6. MARKET BY CONSUMER TYPE
6.1. KIDS
6.2. ADULTS
6.3. TEENAGERS

7. MARKET BY DISTRIBUTION CHANNEL
7.1. ON-TRADE DISTRIBUTION CHANNEL
7.2. OFF-TRADE & DIRECT SELLING DISTRIBUTION CHANNEL

8. KEY ANALYTICS
8.1. PORTER’S FIVE FORCE MODEL
8.1.1. THREAT OF NEW ENTRANTS
8.1.2. THREAT OF SUBSTITUTE
8.1.3. BARGAINING POWER OF SUPPLIERS
8.1.4. BARGAINING POWER OF BUYERS
8.1.5. INTENSITY OF COMPETITIVE RIVALRY
8.2. OPPORTUNITY MATRIX
8.3. PESTEL ANALYSIS
8.4. VALUE CHAIN ANALYSIS
8.5. VENDOR LANDSCAPE

9. GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1. UNITED STATES
9.1.2. CANADA
9.2. EUROPE
9.2.1. UNITED KINGDOM
9.2.2. GERMANY
9.2.3. FRANCE
9.2.4. ITALY
9.2.5. SPAIN
9.2.6. RUSSIA
9.2.7. REST OF EUROPE
9.3. ASIA PACIFIC
9.3.1. INDIA
9.3.2. CHINA
9.3.3. JAPAN
9.3.4. SOUTH KOREA
9.3.5. AUSTRALIA
9.3.6. REST OF ASIA PACIFIC
9.4. REST OF WORLD
9.4.1. LATIN AMERICA
9.4.2. MIDDLE EAST AND AFRICA

10. COMPETITIVE LANDSCAPE
10.1. COMPANY PROFILES
10.1.1. RED BULL
10.1.2. MONSTER BEVERAGE CORP
10.1.3. PEPSICO, INC.
10.1.4. DR PEPPER SNAPPLE GROUP, INC.
10.1.5. NATIONAL BEVERAGE CORP.
10.1.6. SUNTORY HOLDINGS LIMITED
10.1.7. THE COCA-COLA COMPANY
10.1.8. AMWAY
10.1.9. ARIZONA BEVERAGE CO.
10.1.10. XYIENCE ENERGY
10.1.11. ROCKSTAR, INC.

List of Tables
TABLE 1: GLOBAL ENERGY DRINKS MARKET, BY GEOGRAPHY, 2019-2027 (IN $ BILLION)
TABLE 2: GLOBAL ENERGY DRINKS MARKET, BY TYPE, 2019-2027 (IN $ BILLION)
TABLE 3: GLOBAL ALCOHOLIC ENERGY DRINKS MARKET, BY REGION, 2019-2027 (IN $ BILLION)
TABLE 4: GLOBAL NON-ALCOHOLIC ENERGY DRINKS MARKET, BY REGION, 2019-2027 (IN $ BILLION)
TABLE 5: GLOBAL ENERGY DRINKS MARKET, BY CONSUMER TYPE, 2019-2027 (IN $ BILLION)
TABLE 6: GLOBAL KIDS ENERGY DRINKS MARKET, BY REGION, 2019-2027 (IN $ BILLION)
TABLE 7: GLOBAL ADULT ENERGY DRINKS MARKET, BY REGION, 2019-2027 (IN $ BILLION)
TABLE 8: GLOBAL TEENAGER ENERGY DRINKS MARKET, BY REGION, 2019-2027 (IN $ BILLION)
TABLE 9: GLOBAL ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (IN $ BILLION)
TABLE 10: GLOBAL ON-TRADE DISTRIBUTION CHANNEL MARKET, BY REGION, 2019-2027 (IN $ BILLION)
TABLE 11: GLOBAL OFF-TRADE & DIRECT SELLING DISTRIBUTION CHANNEL MARKET, BY REGION, 2019-2027 (IN $ BILLION)
TABLE 12: OPPORTUNITY MATRIX
TABLE 13: VENDOR LANDSCAPE
TABLE 14: GLOBAL ENERGY DRINKS MARKET, BY GEOGRAPHY, 2019-2027 (IN $ BILLION)
TABLE 15: NORTH AMERICA ENERGY DRINKS MARKET, BY COUNTRY, 2019-2027 (IN $ BILLION)
TABLE 16: EUROPE ENERGY DRINKS MARKET, BY COUNTRY, 2019-2027 (IN $ BILLION)
TABLE 17: ASIA PACIFIC ENERGY DRINKS MARKET, BY COUNTRY, 2019-2027 (IN $ BILLION)
TABLE 18: REST OF WORLD ENERGY DRINKS MARKET, BY REGIONS, 2019-2027 (IN $ BILLION)
List of Figures
FIGURE 1: GLOBAL ENERGY DRINKS MARKET SHARE, BY CONSUMER TYPE, 2018 & 2027 (%)
FIGURE 2: GLOBAL NON-ALCOHOLIC ENERGY DRINKS MARKET, 2019 - 2027 (IN $ BILLION)
FIGURE 3: GLOBAL ADULTS’ ENERGY DRINKS MARKET, 2019 - 2027 (IN $ BILLION)
FIGURE 4: GLOBAL ON-TRADE MARKET, 2019 - 2027 (IN $ BILLION)
FIGURE 5: GLOBAL ENERGY DRINKS MARKET, BY ALCOHOLIC ENERGY DRINKS, 2019-2027 (IN $ BILLION)
FIGURE 6: GLOBAL ENERGY DRINKS MARKET, BY NON-ALCOHOLIC ENERGY DRINKS, 2019-2027 (IN $ BILLION)
FIGURE 7: GLOBAL ENERGY DRINKS MARKET, BY KIDS, 2019-2027 (IN $ BILLION)
FIGURE 8: GLOBAL ENERGY DRINKS MARKET, BY ADULTS, 2019-2027 (IN $ BILLION)
FIGURE 9: GLOBAL ENERGY DRINKS MARKET, BY TEENAGERS, 2019-2027 (IN $ BILLION)
FIGURE 10: GLOBAL ENERGY DRINKS MARKET, BY ON-TRADE DISTRIBUTION CHANNEL, 2019-2027 (IN $ BILLION)
FIGURE 11: GLOBAL ENERGY DRINKS MARKET, BY OFF-TRADE & DIRECT SELLING DISTRIBUTION CHANNEL, 2019-2027 (IN $ BILLION)
FIGURE 12: PORTER’S FIVE FORCE MODEL
FIGURE 13: VALUE CHAIN FOR ENERGY DRINKS
FIGURE 14: GLOBAL ENERGY DRINKS MARKET, REGIONAL OUTLOOK, 2018 & 2027 (%)
FIGURE 15: UNITED STATES ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 16: CANADA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION
FIGURE 17: UNITED KINGDOM ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 18: GERMANY ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION
FIGURE 19: FRANCE ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 20: ITALY ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 21: SPAIN ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 22: RUSSIA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 23: REST OF EUROPE ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 24: INDIA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 25: CHINA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 26: JAPAN ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 27: SOUTH KOREA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 28: AUSTRALIA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 29: REST OF ASIA PACIFIC ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 30: LATIN AMERICA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 31: MIDDLE EAST AND AFRICA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)



List of Figures


List of Figures


FIGURE 1: GLOBAL ENERGY DRINKS MARKET SHARE, BY CONSUMER TYPE, 2018 & 2027 (%)
FIGURE 2: GLOBAL NON-ALCOHOLIC ENERGY DRINKS MARKET, 2019 - 2027 (IN $ BILLION)
FIGURE 3: GLOBAL ADULTS’ ENERGY DRINKS MARKET, 2019 - 2027 (IN $ BILLION)
FIGURE 4: GLOBAL ON-TRADE MARKET, 2019 - 2027 (IN $ BILLION)
FIGURE 5: GLOBAL ENERGY DRINKS MARKET, BY ALCOHOLIC ENERGY DRINKS, 2019-2027 (IN $ BILLION)
FIGURE 6: GLOBAL ENERGY DRINKS MARKET, BY NON-ALCOHOLIC ENERGY DRINKS, 2019-2027 (IN $ BILLION)
FIGURE 7: GLOBAL ENERGY DRINKS MARKET, BY KIDS, 2019-2027 (IN $ BILLION)
FIGURE 8: GLOBAL ENERGY DRINKS MARKET, BY ADULTS, 2019-2027 (IN $ BILLION)
FIGURE 9: GLOBAL ENERGY DRINKS MARKET, BY TEENAGERS, 2019-2027 (IN $ BILLION)
FIGURE 10: GLOBAL ENERGY DRINKS MARKET, BY ON-TRADE DISTRIBUTION CHANNEL, 2019-2027 (IN $ BILLION)
FIGURE 11: GLOBAL ENERGY DRINKS MARKET, BY OFF-TRADE & DIRECT SELLING DISTRIBUTION CHANNEL, 2019-2027 (IN $ BILLION)
FIGURE 12: PORTER’S FIVE FORCE MODEL
FIGURE 13: VALUE CHAIN FOR ENERGY DRINKS
FIGURE 14: GLOBAL ENERGY DRINKS MARKET, REGIONAL OUTLOOK, 2018 & 2027 (%)
FIGURE 15: UNITED STATES ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 16: CANADA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION
FIGURE 17: UNITED KINGDOM ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 18: GERMANY ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION
FIGURE 19: FRANCE ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 20: ITALY ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 21: SPAIN ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 22: RUSSIA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 23: REST OF EUROPE ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 24: INDIA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 25: CHINA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 26: JAPAN ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 27: SOUTH KOREA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 28: AUSTRALIA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 29: REST OF ASIA PACIFIC ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 30: LATIN AMERICA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)
FIGURE 31: MIDDLE EAST AND AFRICA ENERGY DRINKS MARKET, 2019-2027 (IN $ BILLION)

 

List of Tables


TABLE 1: GLOBAL ENERGY DRINKS MARKET, BY GEOGRAPHY, 2019-2027 (IN $ BILLION)
TABLE 2: GLOBAL ENERGY DRINKS MARKET, BY TYPE, 2019-2027 (IN $ BILLION)
TABLE 3: GLOBAL ALCOHOLIC ENERGY DRINKS MARKET, BY REGION, 2019-2027 (IN $ BILLION)
TABLE 4: GLOBAL NON-ALCOHOLIC ENERGY DRINKS MARKET, BY REGION, 2019-2027 (IN $ BILLION)
TABLE 5: GLOBAL ENERGY DRINKS MARKET, BY CONSUMER TYPE, 2019-2027 (IN $ BILLION)
TABLE 6: GLOBAL KIDS ENERGY DRINKS MARKET, BY REGION, 2019-2027 (IN $ BILLION)
TABLE 7: GLOBAL ADULT ENERGY DRINKS MARKET, BY REGION, 2019-2027 (IN $ BILLION)
TABLE 8: GLOBAL TEENAGER ENERGY DRINKS MARKET, BY REGION, 2019-2027 (IN $ BILLION)
TABLE 9: GLOBAL ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL, 2019-2027 (IN $ BILLION)
TABLE 10: GLOBAL ON-TRADE DISTRIBUTION CHANNEL MARKET, BY REGION, 2019-2027 (IN $ BILLION)
TABLE 11: GLOBAL OFF-TRADE & DIRECT SELLING DISTRIBUTION CHANNEL MARKET, BY REGION, 2019-2027 (IN $ BILLION)
TABLE 12: OPPORTUNITY MATRIX
TABLE 13: VENDOR LANDSCAPE
TABLE 14: GLOBAL ENERGY DRINKS MARKET, BY GEOGRAPHY, 2019-2027 (IN $ BILLION)
TABLE 15: NORTH AMERICA ENERGY DRINKS MARKET, BY COUNTRY, 2019-2027 (IN $ BILLION)
TABLE 16: EUROPE ENERGY DRINKS MARKET, BY COUNTRY, 2019-2027 (IN $ BILLION)
TABLE 17: ASIA PACIFIC ENERGY DRINKS MARKET, BY COUNTRY, 2019-2027 (IN $ BILLION)
TABLE 18: REST OF WORLD ENERGY DRINKS MARKET, BY REGIONS, 2019-2027 (IN $ BILLION)