Table of Content

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 15
1.3.1 MARKET SEGMENTATION 15
1.3.2 REGIONS COVERED 15
1.4 YEARS CONSIDERED FOR THE STUDY 16
1.5 CURRENCY CONSIDERED 16
1.6 STAKEHOLDERS 16

2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.2 PRIMARY DATA 18
2.1.2.1 Breakup of primaries’ profiles 18
2.1.2.2 Key industry insights 19
2.2 MARKET BREAKUP AND DATA TRIANGULATION 19
2.3 MARKET SIZE ESTIMATION 20
2.3.1 TOP-DOWN AND BOTTOM-UP APPROACHES 20
2.4 MARKET FORECAST 21
2.5 COMPETITIVE LEADERSHIP MAPPING RESEARCH METHODOLOGY 22
2.6 ASSUMPTIONS FOR THE STUDY 23
2.7 LIMITATIONS OF THE STUDY 23

3 EXECUTIVE SUMMARY 24

4 PREMIUM INSIGHTS 27
4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN THE COMMERCE CLOUD MARKET 27
4.2 COMMERCE CLOUD MARKET, BY COMPONENT, 2019 27
4.3 COMMERCE CLOUD MARKET: BY SERVICE, 2019 28
4.4 COMMERCE CLOUD MARKET: BY APPLICATION, 2019 28
4.5 COMMERCE CLOUD MARKET: MARKET INVESTMENT SCENARIO, 2019–2024 29

5 MARKET OVERVIEW AND INDUSTRY TRENDS 30
5.1 INTRODUCTION 30
5.2 MARKET DYNAMICS 30
5.2.1 DRIVERS 31
5.2.1.1 Focus of organizations toward optimizing customer experience 31
5.2.1.2 Need to optimize operational efficiencies 31
5.2.2 RESTRAINTS 31
5.2.2.1 Skepticism in using cloud-based solutions 31
5.2.3 OPPORTUNITIES 31
5.2.3.1 Growing instances of businesses moving online 31
5.2.3.2 Increasing need to manage multiple storefronts 32
5.2.4 CHALLENGES 32
5.2.4.1 Difficulty in choosing the right solution 32
5.3 STANDARDS AND GUIDELINES FOR THE COMMERCE CLOUD MARKET 32
5.3.1 PAYMENT CARD INDUSTRY DATA SECURITY STANDARD 32
5.3.2 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT 32
5.3.3 FEDERAL INFORMATION SECURITY MANAGEMENT ACT 33
5.3.4 PCI PIN TRANSACTION SECURITY REQUIREMENTS 33
5.3.5 INTERNATIONAL ORGANIZATION FOR STANDARDIZATION 10536 33
5.3.6 INTERNATIONAL STANDARDS ORGANIZATIONS 14443 33
5.3.7 DISTRIBUTED MANAGEMENT TASK FORCE STANDARDS 33
5.3.8 ORGANIZATION FOR THE ADVANCEMENT OF STRUCTURED INFORMATION STANDARDS 34

6 COMMERCE CLOUD MARKET, BY COMPONENT 35
6.1 INTRODUCTION 36
6.2 PLATFORMS 37
6.2.1 BUSINESS-TO-BUSINESS 37
6.2.1.1 Business-to-business commerce cloud to cater to the complex purchasing needs of business-to-business customers 37
6.2.2 BUSINESS-TO-CUSTOMER 38
6.2.2.1 Business-to-customer commerce cloud to provide a unified experience for customers shopping on online or brick-and-mortar stores 38
6.3 SERVICES 39
6.3.1 TRAINING AND CONSULTING 40
6.3.1.1 Focus on selecting the right commerce cloud solution to drive the adoption of training and consulting services 40
6.3.2 INTEGRATION AND DEPLOYMENT 40
6.3.2.1 Growing need to seamlessly integrate native enterprise applications with commerce cloud solutions to drive the integration and deployment services 40
6.3.3 SUPPORT AND MAINTENANCE 41
6.3.3.1 Focus on the smooth functioning of online business to drive the adoption of commerce cloud support and maintenance services 41
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7 COMMERCE CLOUD MARKET, BY ORGANIZATION SIZE 42
7.1 INTRODUCTION 43
7.2 SMALL AND MEDIUM-SIZED BUSINESSES 44
7.2.1 GROWING POTENTIAL OF COMMERCE CLOUD TO DRIVE THE ADOPTION BY SMALL AND MEDIUM-SIZED BUSINESSES 44
7.3 LARGE ENTERPRISES 45
7.3.1 LARGE ENTERPRISES TO DEPLOY COMMERCE CLOUD PLATFORMS TO EFFECTIVELY EXECUTE TRADING STRATEGIES 45

8 COMMERCE CLOUD MARKET, BY APPLICATION 46
8.1 INTRODUCTION 47
8.2 ELECTRONICS, FURNITURE, AND BOOKSTORES 48
8.2.1 GROWING NEED FOR RELIABLE AND ROBUST ECOMMERCE PLATFORM TO DRIVE THE ADOPTION OF COMMERCE CLOUD PLATFORMS 48
8.3 GROCERY AND PHARMACEUTICAL 49
8.3.1 EASE IN INTEGRATING VARIOUS STAKEHOLDERS IN A SUPPLY CHAIN TO DRIVE THE ADOPTION OF COMMERCE CLOUD 49
8.4 AUTOMOTIVE 50
8.4.1 ABILITY TO EASE INVENTORY MANAGEMENT TO BOOST THE ADOPTION OF COMMERCE CLOUD IN THE AUTOMOTIVE SECTOR 50
8.5 FASHION AND APPAREL 51
8.5.1 ABILITY TO REACH OUT TO A LARGER CLIENTELE TO DRIVE THE ADOPTION OF COMMERCE CLOUD IN FASHION AND APPAREL INDUSTRY 51
8.6 QUICK SERVICE RESTAURANTS 52
8.6.1 COMMERCE CLOUD TO PROVIDE A COMPETITIVE ADVANTAGE BY CATERING TO SPECIFIC AND UNIQUE FUNCTIONAL REQUIREMENTS OF QUICK SERVICE RESTAURANTS 52
8.7 TRAVEL AND HOSPITALITY 53
8.7.1 COMMERCE CLOUD SOLUTIONS CATER TO THE SEASONAL DEMAND FOR TRAVEL AND HOSPITALITY AND ENABLE REDUCED CAPITAL AND OPERATIONAL EXPENDITURE 53
8.8 BEAUTY AND COSMETICS 54
8.8.1 COMMERCE CLOUD TO ENHANCE THE CONSUMER EXPERIENCE BY PROVIDING PERSONALIZED PRODUCT SUGGESTIONS BASED ON CONSUMER DEMOGRAPHICS, LOCATION, AND LIFESTYLE 54

9 COMMERCE CLOUD MARKET, BY REGION 55
9.1 INTRODUCTION 56
9.2 NORTH AMERICA 58
9.2.1 UNITED STATES 61
9.2.1.1 Growing integration of AI with commerce cloud to fuel the demand for commerce cloud in the US 61
9.2.2 CANADA 61
9.2.2.1 Increase in AI-based investments and research activities to drive the commerce cloud market in Canada 61
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9.3 EUROPE 61
9.3.1 UNITED KINGDOM 63
9.3.1.1 Growing demand for commerce cloud platforms and solutions to create seamless experience in the UK 63
9.3.2 GERMANY 64
9.3.2.1 Increasing adoption of commerce cloud solutions to drive the commerce cloud market in Germany 64
9.3.3 FRANCE 64
9.3.3.1 Heavy capital inflow from various investors to drive the commerce cloud market in France 64
9.3.4 REST OF EUROPE 64
9.4 ASIA PACIFIC 64
9.4.1 CHINA 68
9.4.1.1 Commerce cloud helps brands to understand their customers’ behavior at every stage 68
9.4.2 JAPAN 68
9.4.2.1 Systematic approach toward commerce cloud help commerce cloud platforms and solutions providers enhance customer experience in Japan 68
9.4.3 SOUTH KOREA 68
9.4.3.1 Increasing investments for developing IT infrastructure to result in driving the commerce cloud market in South Korea 68
9.4.4 REST OF ASIA PACIFIC 68
9.5 MIDDLE EAST AND AFRICA 68
9.5.1 UNITED ARAB EMIRATES 71
9.5.1.1 Commerce cloud platforms and solutions are utilized to generate more awareness about products and services among the customers 71
9.5.2 KINGDOM OF SAUDI ARABIA 71
9.5.2.1 Business centers with dynamic and diversified economy to lead the growth of the commerce cloud market 71
9.5.3 SOUTH AFRICA 72
9.5.3.1 Number of digital initiatives and use of advanced digital technologies to increase in South Africa 72
9.5.4 REST OF MIDDLE EAST AND AFRICA 72
9.6 LATIN AMERICA 72
9.6.1 BRAZIL 74
9.6.1.1 Brazil to witness a higher growth rate in the commerce cloud market in coming years 74
9.6.2 MEXICO 75
9.6.2.1 Growing steps toward adopting commerce cloud platforms in Mexico to enhance customer experience 75
9.6.3 REST OF LATIN AMERICA 75

10 COMPETITIVE LANDSCAPE 76
10.1 OVERVIEW 76
10.2 COMPETITIVE SCENARIO 77
10.2.1 NEW PRODUCT/SOLUTION LAUNCHES AND PRODUCT ENHANCEMENTS 77
10.2.2 BUSINESS EXPANSIONS 78
10.2.3 ACQUISITIONS 79
10.2.4 PARTNERSHIPS AND AGREEMENTS 79
10.3 COMPETITIVE LEADERSHIP MAPPING 81
10.3.1 VISIONARY LEADERS 81
10.3.2 INNOVATORS 81
10.3.3 DYNAMIC DIFFERENTIATORS 81
10.3.4 EMERGING COMPANIES 81
11 COMPANY PROFILES 83
11.1 INTRODUCTION 83
(Business Overview, Solutions and Services Offered, Recent Developments, SWOT Analysis, and MNM View)*
11.2 IBM 84
11.3 SAP 87
11.4 SALESFORCE 90
11.5 APTTUS 93
11.6 EPISERVER 95
11.7 ORACLE 97
11.8 MAGENTO 100
11.9 SHOPIFY 102
11.10 BIGCOMMERCE 104
11.11 DIGITAL RIVER 106
11.12 ELASTIC PATH 107
11.13 VTEX 107
11.14 COMMERCETOOLS 107
11.15 KIBO 108
11.16 SITECORE 108
*Details on Business Overview, Solutions and Services Offered, Recent Developments, SWOT Analysis, and MNM View might not be captured in case of unlisted companies.
12 APPENDIX 109
12.1 EXPERTS INSIGHTS 109
12.2 DISCUSSION GUIDE 110
12.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 114
12.4 AVAILABLE CUSTOMIZATIONS 116
12.5 RELATED REPORTS 116
12.6 AUTHOR DETAILS 117



List of Figures



FIGURE 1 COMMERCE CLOUD MARKET: RESEARCH DESIGN 17
FIGURE 2 COMMERCE CLOUD MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 20
FIGURE 3 COMMERCE CLOUD MICROQUADRANT: CRITERIA WEIGHTAGE 22
FIGURE 4 GLOBAL COMMERCE CLOUD MARKET SIZE, 2017–2024 (USD MILLION) 24
FIGURE 5 SEGMENTS WITH THE HIGHEST CAGR IN THE COMMERCE CLOUD MARKET 25
FIGURE 6 NORTH AMERICA TO ACCOUNT FOR THE HIGHEST MARKET SHARE IN 2019 26
FIGURE 7 VARIOUS BENEFITS OF COMMERCE CLOUD TO DRIVE ITS ADOPTION AMONG COMPANIES ACROSS APPLICATIONS 27
FIGURE 8 PLATFORMS SEGMENT TO HAVE A HIGHER MARKET SHARE IN 2019 27
FIGURE 9 TRAINING AND CONSULTING SERVICES TO HOLD THE LARGEST MARKET SIZE
IN 2019 28
FIGURE 10 GROCERY AND PHARMACEUTICAL APPLICATION TO HOLD THE LARGEST MARKET SIZE IN 2019 28
FIGURE 11 ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENT OVER THE NEXT 5 YEARS 29
FIGURE 12 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: COMMERCE CLOUD MARKET 30
FIGURE 13 SERVICES SEGMENT TO RECORD A HIGHER CAGR DURING THE FORECAST PERIOD 36
FIGURE 14 BUSINESS-TO-BUSINESS SEGMENT TO RECORD A HIGHER CAGR DURING THE FORECAST PERIOD 37
FIGURE 15 SUPPORT AND MAINTENANCE SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 39
FIGURE 16 SMALL AND MEDIUM-SIZED BUSINESSES TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 43
FIGURE 17 BEAUTY AND COSMETICS SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 47
FIGURE 18 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 56
FIGURE 19 SOUTH KOREA TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 57
FIGURE 20 NORTH AMERICA: MARKET SNAPSHOT 58
FIGURE 21 ASIA PACIFIC: MARKET SNAPSHOT 65
FIGURE 22 KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE COMMERCE CLOUD MARKET, 2017–2019 76
FIGURE 23 COMMERCE CLOUD MARKET (GLOBAL), COMPETITIVE LEADERSHIP
MAPPING, 2018 82
FIGURE 24 IBM: COMPANY SNAPSHOT 84
FIGURE 25 IBM: SWOT ANALYSIS 85
FIGURE 26 SAP: COMPANY SNAPSHOT 87
FIGURE 27 SAP: SWOT ANALYSIS 89
FIGURE 28 SALESFORCE: COMPANY SNAPSHOT 90
FIGURE 29 SALESFORCE: SWOT ANALYSIS 92
FIGURE 30 ORACLE: COMPANY SNAPSHOT 97
FIGURE 31 ORACLE: SWOT ANALYSIS 98
FIGURE 32 MAGENTO: SWOT ANALYSIS 101
FIGURE 33 SHOPIFY: COMPANY SNAPSHOT 102

 

List of Tables



TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016–2018 16
TABLE 2 FACTOR ANALYSIS 21
TABLE 3 COMMERCE CLOUD MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 36
TABLE 4 BUSINESS-TO-BUSINESS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 38
TABLE 5 BUSINESS-TO-CUSTOMER MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 38
TABLE 6 COMMERCE CLOUD MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION) 39
TABLE 7 TRAINING AND CONSULTING MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 40
TABLE 8 INTEGRATION AND DEPLOYMENT MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 41
TABLE 9 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 41
TABLE 10 COMMERCE CLOUD MARKET SIZE, BY ORGANIZATION SIZE 2017–2024 (USD MILLION) 43
TABLE 11 SMALL AND MEDIUM-SIZED BUSINESSES: COMMERCE CLOUD MARKET SIZE BY REGION, 2017–2024 (USD MILLION) 44
TABLE 12 LARGE ENTERPRISES: COMMERCE CLOUD MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 45
TABLE 13 COMMERCE CLOUD MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION) 47
TABLE 14 ELECTRONICS, FURNITURE, AND BOOKSTORES: COMMERCE CLOUD MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 48
TABLE 15 GROCERY AND PHARMACEUTICAL: COMMERCE CLOUD MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 49
TABLE 16 AUTOMOTIVE: COMMERCE CLOUD MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 50
TABLE 17 FASHION AND APPAREL: COMMERCE CLOUD MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 51
TABLE 18 QUICK SERVICE RESTAURANTS: COMMERCE CLOUD MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 52
TABLE 19 TRAVEL AND HOSPITALITY: COMMERCE CLOUD MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 53
TABLE 20 BEAUTY AND COSMETICS: COMMERCE CLOUD MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 54
TABLE 21 COMMERCE CLOUD MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 57
TABLE 22 NORTH AMERICA: COMMERCE CLOUD MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 59
TABLE 23 NORTH AMERICA: COMMERCE CLOUD MARKET SIZE, BY PLATFORM 2017–2024 (USD MILLION) 59
TABLE 24 NORTH AMERICA: COMMERCE CLOUD MARKET SIZE, BY SERVICE 2017–2024 (USD MILLION) 59
TABLE 25 NORTH AMERICA: COMMERCE CLOUD MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 60
TABLE 26 NORTH AMERICA: COMMERCE CLOUD MARKET SIZE, BY APPLICATION 2017–2024 (USD MILLION) 60
TABLE 27 NORTH AMERICA: COMMERCE CLOUD MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 60
TABLE 28 EUROPE: COMMERCE CLOUD MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 61
TABLE 29 EUROPE: COMMERCE CLOUD MARKET SIZE, BY PLATFORM 2017–2024 (USD MILLION) 62
TABLE 30 EUROPE: COMMERCE CLOUD MARKET SIZE, BY SERVICE 2017–2024 (USD MILLION) 62
TABLE 31 EUROPE: COMMERCE CLOUD MARKET SIZE, BY ORGANIZATION SIZE 2017–2024 (USD MILLION) 62
TABLE 32 EUROPE: COMMERCE CLOUD MARKET SIZE, BY APPLICATION 2017–2024 (USD MILLION) 63
TABLE 33 EUROPE: COMMERCE CLOUD MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 63
TABLE 34 ASIA PACIFIC: COMMERCE CLOUD MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 65
TABLE 35 ASIA PACIFIC: COMMERCE CLOUD MARKET SIZE, BY PLATFORM 2017–2024 (USD MILLION) 66
TABLE 36 ASIA PACIFIC: COMMERCE CLOUD MARKET SIZE, BY SERVICE 2017–2024 (USD MILLION) 66
TABLE 37 ASIA PACIFIC: COMMERCE CLOUD MARKET SIZE, BY ORGANIZATION SIZE 2017–2024 (USD MILLION) 66
TABLE 38 ASIA PACIFIC: COMMERCE CLOUD MARKET SIZE, BY APPLICATION 2017–2024 (USD MILLION) 67
TABLE 39 ASIA PACIFIC: COMMERCE CLOUD MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 67
TABLE 40 MIDDLE EAST AND AFRICA: COMMERCE CLOUD MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 69
TABLE 41 MIDDLE EAST AND AFRICA: COMMERCE CLOUD MARKET SIZE, BY PLATFORM, 2017–2024 (USD MILLION) 69
TABLE 42 MIDDLE EAST AND AFRICA: COMMERCE CLOUD MARKET SIZE, BY SERVICE 2017–2024 (USD MILLION) 69
TABLE 43 MIDDLE EAST AND AFRICA: COMMERCE CLOUD MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 70
TABLE 44 MIDDLE EAST AND AFRICA: COMMERCE CLOUD MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION) 70
TABLE 45 MIDDLE EAST AND AFRICA: COMMERCE CLOUD MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION) 71
TABLE 46 LATIN AMERICA: COMMERCE CLOUD MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 72
TABLE 47 LATIN AMERICA: COMMERCE CLOUD MARKET SIZE, BY PLATFORM 2017–2024 (USD MILLION) 73
TABLE 48 LATIN AMERICA: COMMERCE CLOUD MARKET SIZE, BY SERVICE 2017–2024 (USD MILLION) 73
TABLE 49 LATIN AMERICA: COMMERCE CLOUD MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 73
TABLE 50 LATIN AMERICA: COMMERCE CLOUD MARKET SIZE, BY APPLICATION 2017–2024 (USD MILLION) 74
TABLE 51 LATIN AMERICA: COMMERCE CLOUD MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 74
TABLE 52 NEW PRODUCT/SOLUTION LAUNCHES AND PRODUCT ENHANCEMENTS 2017–2019 77
TABLE 53 BUSINESS EXPANSIONS, 2017–2019 78
TABLE 54 ACQUISITIONS, 2017–2019 79
TABLE 55 PARTNERSHIPS AND AGREEMENTS, 2017–2019 79