Table of Content

1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 MARKET SEGMENTATION 16
1.3.1 REGIONS COVERED 17
1.4 YEARS CONSIDERED FOR THE STUDY 17
1.5 CURRENCY CONSIDERED 18
1.6 STAKEHOLDERS 18

2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.2 PRIMARY DATA 20
2.1.2.1 Breakup of primaries 20
2.1.2.2 Key industry insights 21
2.2 MARKET BREAKUP AND DATA TRIANGULATION 21
2.3 MARKET SIZE ESTIMATION 22
2.3.1 TOP-DOWN APPROACH 22
2.3.2 BOTTOM-UP APPROACH 23
2.4 MARKET FORECAST 23
2.5 MICROQUADRANT METHODOLOGY 24
2.6 ASSUMPTIONS FOR THE STUDY 25
2.7 LIMITATIONS OF THE STUDY 25

3 EXECUTIVE SUMMARY 26
3.1 ATTRACTIVE GROWTH OPPORTUNITIES IN THE APPLICATION VIRTUALIZATION MARKET 28
3.2 APPLICATION VIRTUALIZATION MARKET, BY COMPONENT, 2018 28
3.3 APPLICATION VIRTUALIZATION MARKET, BY ORGANIZATION SIZE, 2018 29
3.4 APPLICATION VIRTUALIZATION MARKET, BY VERTICAL, 2018 29
3.5 APPLICATION VIRTUALIZATION MARKET: MARKET INVESTMENT SCENARIO, 2018–2023 30

4 MARKET OVERVIEW AND INDUSTRY TRENDS 31
4.1 INTRODUCTION 31
4.2 MARKET DYNAMICS 31
4.2.1 DRIVERS 32
4.2.1.1 Need for alternatives to the lengthy application installation process 32
4.2.1.2 Ability to simplify the application life cycle management process 32
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4.2.2 RESTRAINTS 33
4.2.2.1 Application security concerns in virtualized world 33
4.2.2.2 Performance concerns over data transfer and retrieval from multiple locations 33
4.2.3 OPPORTUNITIES 33
4.2.3.1 Increasing demand for virtualization 33
4.2.3.2 Increasing adoption of cloud-based technologies in SMEs 33
4.2.4 CHALLENGES 33
4.2.4.1 Unawareness about application virtualization technologies among end users 33
4.3 USE CASES 34
4.3.1 HEALTHCARE 34
4.3.2 MANUFACTURING 34
4.3.3 BANKING, FINANCIAL SERVICES, AND INSURANCE 34
4.4 APPLICATION VIRTUALIZATION ARCHITECTURE 35

5 APPLICATION VIRTUALIZATION MARKET, BY COMPONENT 36
5.1 INTRODUCTION 37
5.2 SOLUTIONS 38
5.2.1 AGENT-BASED SOLUTION 39
5.2.1.1 Increasing demand for user-driven automated solutions to drive the growth of agent-based application virtualization solution 39
5.2.2 AGENTLESS SOLUTION 40
5.2.2.1 Ease of use, mobility, and operational uniformity of using agentless virtualization solution to drive the growth of the application virtualization market 40
5.3 SERVICES 41
5.3.1 SUPPORT AND MAINTENANCE SERVICES 42
5.3.1.1 Increasing deployment of application virtualization solutions to drive the growth of support and maintenance services 42
5.3.2 TRAINING AND CONSULTING SERVICES 43
5.3.2.1 Demand for training and consulting services to stay updated about market changes 43

6 APPLICATION VIRTUALIZATION MARKET, BY DEPLOYMENT MODEL 44
6.1 INTRODUCTION 45
6.2 PUBLIC CLOUD 45
6.2.1 SIMPLICITY AND EASE OF DEPLOYMENT TO DRIVE THE DEMAND FOR PUBLIC CLOUD 45
6.3 PRIVATE CLOUD 45
6.3.1 NEED FOR HIGHLY SECURE DATA WITH CENTRALIZED STORAGE INFRASTRUCTURE TO DRIVE THE MARKET FOR PRIVATE CLOUD MODELS 45
6.4 HYBRID CLOUD 45
6.4.1 INCREASING DEMAND FOR SECURITY AND MOBILITY TO DRIVE THE MARKET OF HYBRID CLOUD MODELS 45

7 APPLICATION VIRTUALIZATION MARKET, BY ORGANIZATION SIZE 46
7.1 INTRODUCTION 47
7.2 SMALL AND MEDIUM-SIZED ENTERPRISES 48
7.2.1 INCREASING NUMBER OF STARTUPS ACROSS VERTICALS TO LEAD THE DEMAND FOR APPLICATION VIRTUALIZATION SOLUTIONS IN SMALL AND MEDIUM-SIZED ENTERPRISES 48
7.3 LARGE ENTERPRISES 49
7.3.1 INCREASING NUMBER OF EMPLOYEES IN LARGE ENTERPRISES TO DRIVE THE DEMAND FOR APPLICATION VIRTUALIZATION SOLUTIONS 49

8 APPLICATION VIRTUALIZATION MARKET, BY VERTICAL 50
8.1 INTRODUCTION 51
8.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 52
8.2.1 PRESENCE OF SENSITIVE DATA AND STRINGENT REGULATIONS ACROSS THE BFSI VERTICAL TO DRIVE THE APPLICATION VIRTUALIZATION MARKET GROWTH 52
8.3 HEALTHCARE 53
8.3.1 APPLICATION VIRTUALIZATION SOLUTIONS TO ENABLE COLLABORATION BETWEEN HEALTHCARE SOLUTION PROVIDERS AND CLINICIANS, COLLEAGUES, AND PATIENTS 53
8.4 IT AND TELECOM 54
8.4.1 INCREASING USE OF DIGITAL SOLUTIONS ACROSS IT AND TELECOM VERTICAL TO LEAD THE GROWTH OF APPLICATION VIRTUALIZATION SOLUTIONS 54
8.5 GOVERNMENT AND DEFENSE 55
8.5.1 REQUIREMENT OF A SIMPLE, COST-EFFECTIVE, AND SECURE SOLUTION ACROSS GOVERNMENT AND DEFENSE VERTICAL TO DRIVE THE APPLICATION VIRTUALIZATION MARKET GROWTH 55
8.6 CONSTRUCTION 56
8.6.1 INCREASING DEMAND FOR SECURE LOGIN ACCESS TO ALL DATA FOR CONSTRUCTION PROFESSIONALS TO LEAD THE MARKET GROWTH OF APPLICATION VIRTUALIZATION 56
8.7 EDUCATION 57
8.7.1 INCREASING USE OF VIRTUAL CLASSES AND ELEARNING APPLICATIONS TO DRIVE THE MARKET OF APPLICATION VIRTUALIZATION SOLUTIONS IN THE EDUCATION VERTICAL 57
8.8 OTHERS 58

9 APPLICATION VIRTUALIZATION MARKET, BY REGION 59
9.1 INTRODUCTION 60
9.2 NORTH AMERICA 61
9.2.1 UNITED STATES 64
9.2.1.1 Easy availability of technical expertise to drive the growth of the US application virtualization industry 64
9.2.2 CANADA 64
9.2.2.1 Enabling users to procure their devices at work to drive the adoption of application virtualization solutions in Canada 64
9.3 EUROPE 65
9.3.1 UNITED KINGDOM 67
9.3.1.1 Growing focus of BFSI and government verticals on providing data security to drive the adoption of application virtualization solutions in the UK 67
9.3.2 GERMANY 67
9.3.2.1 Focus of startups to provide new cloud-based technologies by minimizing the overall cost to drive the adoption of application virtualization solutions in Germany 67
9.3.3 FRANCE 68
9.3.3.1 Growing need among enterprises for improving operational efficiency to drive the growth of the application virtualization market in France 68
9.3.4 REST OF EUROPE 68
9.4 ASIA PACIFIC 69
9.4.1 JAPAN 72
9.4.1.1 Growing need to provide efficient application delivery to drive the adoption of application virtualization solutions in Japan 72
9.4.2 INDIA 72
9.4.2.1 Implementation of effective desktop virtualization solutions in the banking sector to drive the growth of the application virtualization market in India 72
9.4.3 CHINA 73
9.4.3.1 Adoption of latest cloud-based technologies by key local players to drive the adoption of application virtualization solutions in China 73
9.4.4 REST OF ASIA PACIFIC 73
9.5 LATIN AMERICA 73
9.5.1 BRAZIL 76
9.5.1.1 Focus among verticals, such as BFSI and IT and telecom, for providing good end-user experience to drive the adoption of application virtualization solutions in Brazil 76
9.5.2 MEXICO 76
9.5.2.1 Adoption of virtualization solutions by government organizations to drive the growth of the application virtualization market in Mexico 76
9.5.3 REST OF LATIN AMERICA 76
9.6 MIDDLE EAST AND AFRICA 77
9.6.1 UNITED ARAB EMIRATES 79
9.6.1.1 Growing need to provide robust web and mobile applications to drive the growth of the application virtualization market in the UAE 79
9.6.2 SOUTH AFRICA 79
9.6.2.1 Digital transformation initiatives in the banking sector to drive the adoption of application virtualization solutions in South Africa 79
9.6.3 REST OF MIDDLE EAST AND AFRICA 80
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10 COMPETITIVE LANDSCAPE 81
10.1 OVERVIEW 81
10.2 COMPETITIVE SCENARIO 83
10.2.1 NEW PRODUCT LAUNCHES/PRODUCT ENHANCEMENTS 83
10.2.2 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS 84
10.2.3 MERGERS AND ACQUISITIONS 85
10.3 COMPETITIVE LEADERSHIP MAPPING 85
10.3.1 VISIONARY LEADERS 85
10.3.2 INNOVATORS 85
10.3.3 DYNAMIC 86
10.3.4 EMERGING 86
11 COMPANY PROFILES 87
(Business overview, Products and Services offered, Recent developments, SWOT analysis & MnM View)*
11.1 INTRODUCTION 87
11.2 MICROSOFT 88
11.3 SYMANTEC 91
11.4 VMWARE 94
11.5 CITRIX SYSTEMS 96
11.6 RED HAT 98
11.7 ORACLE 101
11.8 DELL 103
11.9 NCOMPUTING 105
11.10 GOOGLE 106
11.11 MICRO FOCUS 108
11.12 PARALLELS INTERNATIONAL 110
11.13 SYSTANCIA 110
11.14 SANGFOR TECHNOLOGIES 111
11.15 NEXTAXIOM TECHNOLOGIES 111
11.16 ACCOPS 112
*Details on Business overview, Products and Services offered, Recent developments, SWOT analysis & MnM View might not be captured in case of unlisted companies.
12 APPENDIX 113
12.1 DISCUSSION GUIDE 113
12.2 KNOWLEDGE STORE: MARKETSANDMARKETS? SUBSCRIPTION PORTAL 117
12.3 AVAILABLE CUSTOMIZATIONS 119
12.4 RELATED REPORTS 119
12.5 AUTHOR DETAILS 120



List of Figures



FIGURE 1 GLOBAL APPLICATION VIRTUALIZATION MARKET: RESEARCH DESIGN 19
FIGURE 2 APPLICATION VIRTUALIZATION MARKET: BOTTOM-UP AND TOP-DOWN APPROACHES 22
FIGURE 3 MICROQUADRANT MATRIX: CRITERIA WEIGHTAGE 24
FIGURE 4 NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE
IN 2018 AND ASIA-PACIFIC IS ESTIMATED TO GROW AT THE FASTEST RATE DURING THE FORECAST PERIOD 27
FIGURE 5 NEED FOR SIMPLIFIED APPLICATION LIFE CYCLE MANAGEMENT PROCESS
TO DRIVE THE APPLICATION VIRTUALIZATION MARKET 28
FIGURE 6 SOLUTIONS SEGMENT TO HAVE A HIGHER MARKET SHARE IN 2018 28
FIGURE 7 LARGE ENTERPRISES SEGMENT TO HOLD A LARGER MARKET SIZE IN 2018 29
FIGURE 8 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO HOLD THE LARGEST MARKET SIZE IN 2018 29
FIGURE 9 ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENTS IN
THE NEXT 5 YEARS 30
FIGURE 10 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: APPLICATION VIRTUALIZATION MARKET 32
FIGURE 11 APPLICATION VIRTUALIZATION ARCHITECTURE 35
FIGURE 12 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 37
FIGURE 13 AGENTLESS SOLUTION SEGMENT TO GROW AT A HIGHER CAGR DURING
THE FORECAST PERIOD 38
FIGURE 14 SUPPORT AND MAINTENANCE SERVICES TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 41
FIGURE 15 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO REGISTER
A HIGHER CAGR DURING THE FORECAST PERIOD 47
FIGURE 16 HEALTHCARE VERTICAL TO WITNESS THE HIGHEST CAGR DURING THE FORECAST PERIOD 51
FIGURE 17 NORTH AMERICA TO HOLD THE LARGEST MARKET SIZE IN 2018 60
FIGURE 18 NORTH AMERICA: MARKET SNAPSHOT 61
FIGURE 19 ASIA PACIFIC: MARKET SNAPSHOT 69
FIGURE 20 KEY DEVELOPMENTS IN THE APPLICATION VIRTUALIZATION MARKET DURING 2017–2018 82
FIGURE 21 APPLICATION VIRTUALIZATION MARKET (GLOBAL), COMPETITIVE LEADERSHIP MAPPING, 2018 86
FIGURE 22 GEOGRAPHIC REVENUE MIX OF TOP 5 PLAYERS 87
FIGURE 23 MICROSOFT: COMPANY SNAPSHOT 88
FIGURE 24 SWOT ANALYSIS: MICROSOFT 89
FIGURE 25 SYMANTEC: COMPANY SNAPSHOT 91
FIGURE 26 SWOT ANALYSIS: SYMANTEC 93
FIGURE 27 VMWARE: COMPANY SNAPSHOT 94
FIGURE 28 SWOT ANALYSIS: VMWARE 95
FIGURE 29 CITRIX SYSTEMS: COMPANY SNAPSHOT 96
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FIGURE 30 SWOT ANALYSIS: CITRIX SYSTEMS 97
FIGURE 31 RED HAT: COMPANY SNAPSHOT 98
FIGURE 32 SWOT ANALYSIS: RED HAT 100
FIGURE 33 ORACLE: COMPANY SNAPSHOT 101
FIGURE 34 DELL: COMPANY SNAPSHOT 103
FIGURE 35 GOOGLE: COMPANY SNAPSHOT 106
FIGURE 36 MICRO FOCUS: COMPANY SNAPSHOT 108

 

List of Tables



TABLE 1 FACTOR ANALYSIS 23
TABLE 2 APPLICATION VIRTUALIZATION MARKET SIZE, BY COMPONENT 2016–2023 (USD MILLION) 37
TABLE 3 SOLUTIONS: APPLICATION VIRTUALIZATION MARKET SIZE, BY SOLUTION TYPE, 2016–2023 (USD MILLION) 38
TABLE 4 SOLUTIONS: APPLICATION VIRTUALIZATION MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 39
TABLE 5 AGENT-BASED SOLUTION MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 39
TABLE 6 AGENTLESS SOLUTION MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 40
TABLE 7 SERVICES: APPLICATION VIRTUALIZATION MARKET SIZE, BY TYPE 2016–2023 (USD MILLION) 41
TABLE 8 SERVICES: APPLICATION VIRTUALIZATION MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 42
TABLE 9 SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 42
TABLE 10 TRAINING AND CONSULTING SERVICES MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 43
TABLE 11 APPLICATION VIRTUALIZATION MARKET SIZE, BY ORGANIZATION SIZE 2016–2023 (USD MILLION) 47
TABLE 12 SMALL AND MEDIUM-SIZED ENTERPRISES: APPLICATION VIRTUALIZATION MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 48
TABLE 13 LARGE ENTERPRISES: APPLICATION VIRTUALIZATION MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 49
TABLE 14 APPLICATION VIRTUALIZATION MARKET SIZE, BY VERTICAL 2016–2023 (USD MILLION) 51
TABLE 15 BANKING, FINANCIAL SERVICES, AND INSURANCE: APPLICATION VIRTUALIZATION MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 52
TABLE 16 HEALTHCARE: APPLICATION VIRTUALIZATION MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 53
TABLE 17 IT AND TELECOM: APPLICATION VIRTUALIZATION MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 54
TABLE 18 GOVERNMENT AND DEFENSE: APPLICATION VIRTUALIZATION MARKET SIZE BY REGION, 2016–2023 (USD MILLION) 55
TABLE 19 CONSTRUCTION: APPLICATION VIRTUALIZATION MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 56
TABLE 20 EDUCATION: APPLICATION VIRTUALIZATION MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 57
TABLE 21 OTHERS: APPLICATION VIRTUALIZATION MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 58
TABLE 22 APPLICATION VIRTUALIZATION MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 60
TABLE 23 NORTH AMERICA: APPLICATION VIRTUALIZATION MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 62
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TABLE 24 NORTH AMERICA: APPLICATION VIRTUALIZATION MARKET SIZE, BY SOLUTION, 2016–2023 (USD MILLION) 62
TABLE 25 NORTH AMERICA: APPLICATION VIRTUALIZATION MARKET SIZE, BY SERVICE, 2016–2023 (USD MILLION) 62
TABLE 26 NORTH AMERICA: APPLICATION VIRTUALIZATION MARKET SIZE BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 63
TABLE 27 NORTH AMERICA: APPLICATION VIRTUALIZATION MARKET SIZE, BY VERTICAL, 2016–2023 (USD MILLION) 63
TABLE 28 NORTH AMERICA: APPLICATION VIRTUALIZATION MARKET SIZE, BY COUNTRY, 2016–2023 (USD MILLION) 64
TABLE 29 EUROPE: APPLICATION VIRTUALIZATION MARKET SIZE, BY COMPONENT 2016–2023 (USD MILLION) 65
TABLE 30 EUROPE: APPLICATION VIRTUALIZATION MARKET SIZE, BY SOLUTION 2016–2023 (USD MILLION) 65
TABLE 31 EUROPE: APPLICATION VIRTUALIZATION MARKET SIZE, BY SERVICE 2016–2023 (USD MILLION) 66
TABLE 32 EUROPE: APPLICATION VIRTUALIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 66
TABLE 33 EUROPE: APPLICATION VIRTUALIZATION MARKET SIZE, BY VERTICAL 2016–2023 (USD MILLION) 66
TABLE 34 EUROPE: APPLICATION VIRTUALIZATION MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 67
TABLE 35 ASIA PACIFIC: APPLICATION VIRTUALIZATION MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 70
TABLE 36 ASIA PACIFIC: APPLICATION VIRTUALIZATION MARKET SIZE, BY SOLUTION 2016–2023 (USD MILLION) 70
TABLE 37 ASIA PACIFIC: APPLICATION VIRTUALIZATION MARKET SIZE, BY SERVICE 2016–2023 (USD MILLION) 70
TABLE 38 ASIA PACIFIC: APPLICATION VIRTUALIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 71
TABLE 39 ASIA PACIFIC: APPLICATION VIRTUALIZATION MARKET SIZE, BY VERTICAL 2016–2023 (USD MILLION) 71
TABLE 40 ASIA PACIFIC: APPLICATION VIRTUALIZATION MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 72
TABLE 41 LATIN AMERICA: APPLICATION VIRTUALIZATION MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 73
TABLE 42 LATIN AMERICA: APPLICATION VIRTUALIZATION MARKET SIZE, BY SOLUTION, 2016–2023 (USD MILLION) 74
TABLE 43 LATIN AMERICA: APPLICATION VIRTUALIZATION MARKET SIZE, BY SERVICE 2016–2023 (USD MILLION) 74
TABLE 44 LATIN AMERICA: APPLICATION VIRTUALIZATION MARKET SIZE, BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 74
TABLE 45 LATIN AMERICA: APPLICATION VIRTUALIZATION MARKET SIZE, BY VERTICAL 2016–2023 (USD MILLION) 75
TABLE 46 LATIN AMERICA: APPLICATION VIRTUALIZATION MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 75
TABLE 47 MIDDLE EAST AND AFRICA: APPLICATION VIRTUALIZATION MARKET SIZE BY COMPONENT, 2016–2023 (USD MILLION) 77
TABLE 48 MIDDLE EAST AND AFRICA APPLICATION VIRTUALIZATION MARKET SIZE BY SOLUTION, 2016–2023 (USD MILLION) 77
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TABLE 49 MIDDLE EAST AND AFRICA: APPLICATION VIRTUALIZATION MARKET SIZE BY SERVICE, 2016–2023 (USD MILLION) 78
TABLE 50 MIDDLE EAST AND AFRICA: APPLICATION VIRTUALIZATION MARKET SIZE BY ORGANIZATION SIZE, 2016–2023 (USD MILLION) 78
TABLE 51 MIDDLE EAST AND AFRICA: APPLICATION VIRTUALIZATION MARKET SIZE BY VERTICAL, 2016–2023 (USD MILLION) 78
TABLE 52 MIDDLE EAST AND AFRICA: APPLICATION VIRTUALIZATION SIZE, BY COUNTRY, 2016–2023 (USD MILLION) 79
TABLE 53 NEW PRODUCT LAUNCHES/PRODUCT ENHANCEMENTS, 2017-2019 83
TABLE 54 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2016-2019 84
TABLE 55 MERGERS AND ACQUISITIONS, 2018 85