Table of Content

1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 16
1.3.1 MARKET SEGMENTATION 17
1.3.2 REGIONS COVERED 17
1.4 YEARS CONSIDERED FOR THE STUDY 18
1.5 CURRENCY CONSIDERED 18
1.6 STAKEHOLDERS 19

2 RESEARCH METHODOLOGY 20
2.1 RESEARCH DATA 20
2.1.1 SECONDARY DATA 21
2.1.2 PRIMARY DATA 21
2.1.2.1 Breakup of primary profiles 21
2.1.2.2 Key industry insights 22
2.2 MARKET BREAKUP AND DATA TRIANGULATION 23
2.3 MARKET SIZE ESTIMATION 23
2.3.1 TOP-DOWN APPROACH 24
2.3.2 BOTTOM-UP APPROACH 24
2.4 MARKET FORECAST 25
2.5 ASSUMPTIONS FOR THE STUDY 26
2.6 LIMITATIONS OF THE STUDY 27

3 EXECUTIVE SUMMARY 28

4 PREMIUM INSIGHTS 31
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE CONNECTED AGRICULTURE MARKET 31
4.2 CONNECTED AGRICULTURE MARKET, BY APPLICATION AND COUNTRY (2018) 32
4.3 CONNECTED AGRICULTURE MARKET: MAJOR COUNTRIES 33

5 MARKET OVERVIEW AND INDUSTRY TRENDS 34
5.1 INTRODUCTION 34
5.2 MARKET DYNAMICS 34
5.2.1 DRIVERS 35
5.2.1.1 Growing need to increase farm yield and reduce labor 35
5.2.1.2 Government initiatives for modernizing the agriculture industry 36
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5.2.2 RESTRAINTS 37
5.2.2.1 Poor connectivity to pose as the biggest hurdle in the growth of the connected agriculture market 37
5.2.2.2 High capital investment for establishing connected agriculture infrastructure 37
5.2.3 OPPORTUNITIES 38
5.2.3.1 Integration of mobile technology in farm operations 38
5.2.3.2 Rapid adoption of sensors, IoT, and advanced farming techniques in agriculture 38
5.2.3.3 Implementation of AI and predictive analytics to enhance the efficiency of farm operations 39
5.2.4 CHALLENGES 39
5.2.4.1 Lack of awareness among farmers about connected agriculture 39
5.2.4.2 Lack of standards for data management in the agriculture industry 39
5.3 INDUSTRY TRENDS 40
5.3.1 USE CASE 1: FUJITSU 40
5.3.2 USE CASE 2: AMAZON WEB SERVICES (AWS) 40

6 CONNECTED AGRICULTURE MARKET, BY COMPONENT 41
6.1 INTRODUCTION 42
6.2 SOLUTION 43
6.2.1 GROWING NEED TO INCREASE FARM PRODUCTIVITY IS DRIVING THE ADOPTION OF CONNECTED AGRICULTURE SOLUTION 43
6.3 PLATFORMS 44
6.3.1 NEED TO BUILD EFFICIENT CONNECTIVITY AND SYNCHRONIZATION AMONG CONNECTED FARM DEVICES AND SOFTWARE IS DRIVING THE ADOPTION OF CONNECTED AGRICULTURE PLATFORMS 44
6.4 SERVICES 45
6.4.1 NEED TO EMPOWER FARMERS TO ENHANCE FARM PRODUCTIVITY THROUGH EFFICIENT USE OF CONNECTED DEVICES IS DRIVING THE ADOPTION OF CONNECTED AGRICULTURE SERVICES 45

7 CONNECTED AGRICULTURE MARKET, BY PLATFORM 46
7.1 INTRODUCTION 47
7.2 DEVICE MANAGEMENT 48
7.2.1 GROWING REQUIREMENT FOR ACCESS AND CONTROL OVER CONNECTED DEVICES IS DRIVING THE ADOPTION OF DEVICE MANAGEMENT 48
7.3 APPLICATION ENABLEMENT 49
7.3.1 GROWING NEED TO ENHANCE SECURITY TO COMBAT INCREASING CYBER THREATS IN THE IOT ECOSYSTEM IS DRIVING THE ADOPTION OF APPLICATION ENABLEMENT 49
7.4 CONNECTIVITY MANAGEMENT 50
7.4.1 NEED FOR PROPER CONNECTIVITY FOR EFFECTIVE IMPLEMENTATION OF CONNECTED AGRICULTURE TECHNOLOGY ON FARM IS DRIVING THE ADOPTION OF CONNECTIVITY MANAGEMENT 50
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8 CONNECTED AGRICULTURE MARKET, BY SERVICE 51
8.1 INTRODUCTION 52
8.2 CONSULTING 53
8.2.1 INCREASING DEMAND OF FARMERS TO IMPROVE FARM YIELD WITH THE HELP OF EXPERT ADVICE IS DRIVING THE GROWTH OF CONSULTING SERVICES 53
8.3 INTEGRATION AND IMPLEMENTATION 54
8.3.1 NEED TO AVOID COMPLEXITIES IN THE DEPLOYMENT OF CONNECTED AGRICULTURE SOLUTIONS TO DRIVE THE GROWTH OF INTEGRATION AND IMPLEMENTATION 54
8.4 SUPPORT AND MAINTENANCE 55
8.4.1 NEED TO UPKEEP SYSTEM PERFORMANCE WITH ROUTINE INFRASTRUCTURE MAINTENANCE IS DRIVING THE GROWTH OF SUPPORT AND MAINTENANCE SERVICES SEGMENT 55

9 CONNECTED AGRICULTURE MARKET, BY APPLICATION 56
9.1 INTRODUCTION 57
9.2 PRE-PRODUCTION PLANNING AND MANAGEMENT 58
9.2.1 FIELD MAPPING 58
9.2.1.1 Accurate positioning of seeds and monitoring of soil condition to drive the demand for field mapping application segment 58
9.2.2 CROP PLANNING AND YIELD MONITORING 59
9.2.2.1 Need for maximizing crop production to push farmers to adopt connected agriculture solution for crop planning and yield monitoring application 59
9.2.3 WEATHER TRACKING AND FORECASTING 59
9.2.3.1 Need to minimize the environmental effect on crop production to drive the adoption of weather tracking and forecasting application 59
9.2.4 FARM LABOR MANAGEMENT 59
9.2.4.1 Need for adequate management of labor to reduce the cost of crop production is increasing the deployment of farm labor management application 59
9.2.5 EQUIPMENT MONITORING AND MAINTENANCE 60
9.2.5.1 Need to minimize labor, time, and cost involved in farming processes to drive the demand for equipment monitoring and maintenance application 60
9.3 IN-PRODUCTION PLANNING AND MANAGEMENT 60
9.3.1 WATER AND IRRIGATION MANAGEMENT 61
9.3.1.1 Need for enhancing water efficiency and gain a profitable yield to increase the adoption of water and irrigation management application 61
9.3.2 BREEDING AND FEED MANAGEMENT 61
9.3.2.1 Need to increase animal productivity and plan optimal diet for animals to drive the adoption of breeding and feed management application 61
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9.3.3 CROP SCOUTING 62
9.3.3.1 Automation of croup scouting process to drive the demand for crop scouting application 62
9.3.4 PRODUCTION MONITORING AND MAINTENANCE 62
9.3.4.1 Need to maximize crop yield from the farmland to drive the demand for production monitoring and maintenance application 62
9.3.5 ANIMAL TRACKING AND NAVIGATION 62
9.3.5.1 Need to improve the productivity of animal driving the demand for animal tracking and navigation segment 62
9.3.6 AGRI FINANCE AND INSURANCE MANAGEMENT 63
9.3.6.1 Growing focus on farmers to make a higher investment in farming practices and lowering the risk associated with damage of crops is driving the demand for AGRI finance and insurance management segment 63
9.4 POST-PRODUCTION PLANNING AND MANAGEMENT 63
9.4.1 PROCESSING 64
9.4.1.1 Need to convert raw product into a valuable marketable product to drive the processing segment 64
9.4.2 INVENTORY MANAGEMENT 64
9.4.2.1 Need for adequate storage of farming product is driving the demand for inventory management application segment 64
9.4.3 TRANSPORTATION 64
9.4.3.1 Need for streamlining time to market is driving the demand for the transportation application area 64
9.4.4 QUALITY ASSURANCE AND CONTROL 65
9.4.4.1 Need to improve quality of products and effective control measures is driving the quality assurance and control segment 65

10 CONNECTED AGRICULTURE MARKET, BY REGION 66
10.1 INTRODUCTION 67
10.2 NORTH AMERICA 68
10.2.1 UNITED STATES 71
10.2.1.1 Automation of farming processes for increasing production to drive the US connected agriculture market 71
10.2.2 CANADA 71
10.2.2.1 Deployment of connected agriculture solution to track animals to fuel the market growth in Canada 71
10.3 EUROPE 72
10.3.1 GERMANY 74
10.3.1.1 Developed communication infrastructure to propel the market growth in Germany 74
10.3.2 UNITED KINGDOM 74
10.3.2.1 Digital farming practice to drive the adoption of connected agriculture solution and services in the United Kingdom 74
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10.3.3 FRANCE 74
10.3.3.1 Increasing focus on environment protection to encourage deployment of connected agriculture solution in France 74
10.3.4 REST OF EUROPE 74
10.4 ASIA PACIFIC 75
10.4.1 AUSTRALIA AND NEW ZEALAND 78
10.4.1.1 Initiatives by agriculture committees and organizations to drive the adoption of digital agriculture technologies 78
10.4.2 CHINA 78
10.4.2.1 Growing need among agriculture stakeholders to adopt smart techniques to fuel the market growth in China 78
10.4.3 JAPAN 78
10.4.3.1 Rapid development of connected agricultural equipment to drive the market in Japan 78
10.4.4 REST OF ASIA PACIFIC 79
10.5 MIDDLE EAST AND AFRICA 79
10.5.1 KINGDOM OF SAUDI ARABIA 81
10.5.1.1 Increasing investments in aquaculture to drive the connected agriculture market in the Kingdom of Saudi Arabia 81
10.5.2 SOUTH AFRICA 82
10.5.2.1 Government initiatives to boost the connected agriculture market growth in South Africa 82
10.5.3 ISRAEL 82
10.5.3.1 Shortage of labor to boost the adoption of connected agriculture solution and services in Israel 82
10.5.4 REST OF MIDDLE EAST AND AFRICA 82
10.6 LATIN AMERICA 83
10.6.1 BRAZIL 85
10.6.1.1 Increasing awareness about advanced agriculture techniques to drive the adoption of connected agriculture solution and services in Brazil 85
10.6.2 MEXICO 85
10.6.2.1 Digital revolution in the agriculture vertical to boost the market growth in Mexico 85
10.6.3 REST OF LATIN AMERICA 85

11 COMPETITIVE LANDSCAPE 86
11.1 OVERVIEW 86
11.2 COMPETITIVE SCENARIO 87
11.2.1 PRODUCT/SOLUTION LAUNCHES AND ENHANCEMENTS 88
11.2.2 BUSINESS EXPANSIONS 89
11.2.3 ACQUISITIONS 90
11.2.4 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS 91
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11.3 COMPETITIVE LEADERSHIP MAPPING 92
11.3.1 VISIONARY LEADERS 92
11.3.2 DYNAMIC DIFFERENTIATORS 92
11.3.3 INNOVATORS 92
11.3.4 EMERGING COMPANIES 93

12 COMPANY PROFILES 94
12.1 INTRODUCTION 94
(Business Overview, Products, Solutions, Software, Platforms & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.2 IBM 95
12.3 MICROSOFT 99
12.4 AT&T 102
12.5 DEERE & COMPANY 105
12.6 SAP 109
12.7 ACCENTURE 112
12.8 CISCO 114
12.9 ORACLE 116
12.10 ITERIS 118
12.11 TRIMBLE 121
12.12 SMAG 124
12.13 AG LEADER TECHNOLOGY 126
12.14 DECISIVE FARMING 126
12.15 GAMAYA 127
12.16 SATSURE 127
*Details on Business Overview, Products, Solutions, Software, Platforms & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

13 APPENDIX 128
13.1 DISCUSSION GUIDE 128
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 131
13.3 AVAILABLE CUSTOMIZATIONS 133
13.4 RELATED REPORTS 133
13.5 AUTHOR DETAILS 134



List of Figures



FIGURE 1 CONNECTED AGRICULTURE MARKET: RESEARCH DESIGN 20
FIGURE 2 CONNECTED AGRICULTURE MARKET: BOTTOM-UP AND TOP-DOWN APPROACHES 24
FIGURE 3 PRE-PRODUCTION PLANNING AND MANAGEMENT SEGMENT AND DEVICE MANAGEMENT TO HOLD THE HIGHEST MARKET SHARES IN THE CONNECTED AGRICULTURE MARKET IN 2018 29
FIGURE 4 NORTH AMERICA TO ACCOUNT FOR THE HIGHEST SHARE OF THE CONNECTED AGRICULTURE MARKET IN 2018 30
FIGURE 5 GROWING NEED AND FOCUS TO IMPROVE FARM OPERATIONS BY ADOPTING MODERN FARMING TECHNOLOGIES TO DRIVE THE GROWTH OF THE CONNECTED AGRICULTURE MARKET 31
FIGURE 6 PRE-PRODUCTION PLANNING AND MANAGEMENT SEGMENT AND UNITED STATES TO ACCOUNT FOR THE HIGHEST SHARES IN THE NORTH AMERICAN CONNECTED AGRICULTURE MARKET IN 2018 32
FIGURE 7 AUSTRALIA AND NEW ZEALAND TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 33
FIGURE 8 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: CONNECTED AGRICULTURE MARKET 35
FIGURE 9 WORLD FOOD CONSUMPTION IN KCAL/PERSON/DAY BY 2030 36
FIGURE 10 GLOBAL AGTECH INVESTMENT IN USD BILLION (2012–2016) 37
FIGURE 11 SERVICES SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE
FORECAST PERIOD 42
FIGURE 12 CONNECTIVITY MANAGEMENT SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 47
FIGURE 13 CONSULTING SERVICES SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 52
FIGURE 14 IN-PRODUCTION PLANNING AND MANAGEMENT SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 57
FIGURE 15 ASIA PACIFIC TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD 67
FIGURE 16 NORTH AMERICA: MARKET SNAPSHOT 69
FIGURE 17 ASIA PACIFIC: MARKET SNAPSHOT 75
FIGURE 18 KEY DEVELOPMENTS IN THE CONNECTED AGRICULTURE MARKET, 2016–2018 86
FIGURE 19 MARKET EVALUATION FRAMEWORK 87
FIGURE 20 CONNECTED AGRICULTURE MARKET (GLOBAL), COMPETITIVE LEADERSHIP MAPPING, 2018 93
FIGURE 21 GEOGRAPHIC REVENUE MIX OF THE TOP MARKET PLAYERS 94
FIGURE 22 IBM: COMPANY SNAPSHOT 95
FIGURE 23 SWOT ANALYSIS: IBM 97
FIGURE 24 MICROSOFT: COMPANY SNAPSHOT 99
FIGURE 25 SWOT ANALYSIS: MICROSOFT 101
FIGURE 26 AT&T: COMPANY SNAPSHOT 102
FIGURE 27 SWOT ANALYSIS: AT&T 104
FIGURE 28 DEERE & COMPANY: COMPANY SNAPSHOT 105
FIGURE 29 SWOT ANALYSIS: DEERE & COMPANY 107
FIGURE 30 SAP: COMPANY SNAPSHOT 109
FIGURE 31 SWOT ANALYSIS: SAP 111
FIGURE 32 ACCENTURE: COMPANY SNAPSHOT 112
FIGURE 33 CISCO: COMPANY SNAPSHOT 114
FIGURE 34 ORACLE: COMPANY SNAPSHOT 116
FIGURE 35 ITERIS: COMPANY SNAPSHOT 118
FIGURE 36 TRIMBLE: COMPANY SNAPSHOT 121

 

List of Tables



TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2015–2017 18
TABLE 2 FACTOR ANALYSIS 25
TABLE 3 CONNECTED AGRICULTURE MARKET SIZE, BY COMPONENT 2016–2023 (USD MILLION) 42
TABLE 4 SOLUTION: CONNECTED AGRICULTURE MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 43
TABLE 5 PLATFORMS: CONNECTED AGRICULTURE MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 44
TABLE 6 SERVICES: CONNECTED AGRICULTURE MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 45
TABLE 7 CONNECTED AGRICULTURE MARKET SIZE, BY PLATFORM 2016–2023 (USD MILLION) 47
TABLE 8 DEVICE MANAGEMENT: CONNECTED AGRICULTURE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 48
TABLE 9 APPLICATION ENABLEMENT: CONNECTED AGRICULTURE MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 49
TABLE 10 CONNECTIVITY MANAGEMENT: CONNECTED AGRICULTURE MARKET SIZE, BY TYPE, 2016–2023 (USD MILLION) 50
TABLE 11 CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE 2016–2023 (USD MILLION) 52
TABLE 12 CONSULTING: CONNECTED AGRICULTURE MARKET SIZE, BY REGION 2016–2023 (USD MILLION) 53
TABLE 13 INTEGRATION AND IMPLEMENTATION: CONNECTED AGRICULTURE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 54
TABLE 14 SUPPORT AND MAINTENANCE: CONNECTED AGRICULTURE MARKET SIZE BY REGION, 2016–2023 (USD MILLION) 55
TABLE 15 CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION 2016–2023 (USD MILLION) 57
TABLE 16 PRE-PRODUCTION PLANNING AND MANAGEMENT: CONNECTED AGRICULTURE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 58
TABLE 17 IN-PRODUCTION PLANNING AND MANAGEMENT: CONNECTED AGRICULTURE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 60
TABLE 18 POST-PRODUCTION PLANNING AND MANAGEMENT: CONNECTED AGRICULTURE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 63
TABLE 19 CONNECTED AGRICULTURE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 68
TABLE 20 NORTH AMERICA: CONNECTED AGRICULTURE MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 69
TABLE 21 NORTH AMERICA: CONNECTED AGRICULTURE MARKET SIZE, BY PLATFORM, 2016–2023 (USD MILLION) 70
TABLE 22 NORTH AMERICA: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE 2016–2023 (USD MILLION) 70
TABLE 23 NORTH AMERICA: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION) 70
TABLE 24 NORTH AMERICA: CONNECTED AGRICULTURE MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 71
TABLE 25 EUROPE: CONNECTED AGRICULTURE MARKET SIZE, BY COMPONENT 2016–2023 (USD MILLION) 72
TABLE 26 EUROPE: CONNECTED AGRICULTURE MARKET SIZE, BY PLATFORM 2016–2023 (USD MILLION) 72
TABLE 27 EUROPE: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE 2016–2023 (USD MILLION) 73
TABLE 28 EUROPE: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION 2016–2023 (USD MILLION) 73
TABLE 29 EUROPE: CONNECTED AGRICULTURE MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 73
TABLE 30 ASIA PACIFIC: CONNECTED AGRICULTURE MARKET SIZE, BY COMPONENT 2016–2023 (USD MILLION) 76
TABLE 31 ASIA PACIFIC: CONNECTED AGRICULTURE MARKET SIZE, BY PLATFORM 2016–2023 (USD MILLION) 76
TABLE 32 ASIA PACIFIC: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE 2016–2023 (USD MILLION) 76
TABLE 33 ASIA PACIFIC: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION 2016–2023 (USD MILLION) 77
TABLE 34 ASIA PACIFIC: CONNECTED AGRICULTURE MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 77
TABLE 35 MIDDLE EAST AND AFRICA: CONNECTED AGRICULTURE MARKET SIZE BY COMPONENT, 2016–2023 (USD MILLION) 79
TABLE 36 MIDDLE EAST AND AFRICA: CONNECTED AGRICULTURE MARKET SIZE BY PLATFORM, 2016–2023 (USD MILLION) 80
TABLE 37 MIDDLE EAST AND AFRICA: CONNECTED AGRICULTURE MARKET SIZE BY SERVICE, 2016–2023 (USD MILLION) 80
TABLE 38 MIDDLE EAST AND AFRICA: CONNECTED AGRICULTURE MARKET SIZE BY APPLICATION, 2016–2023 (USD MILLION) 80
TABLE 39 MIDDLE EAST AND AFRICA: CONNECTED AGRICULTURE MARKET SIZE BY COUNTRY, 2016–2023 (USD MILLION) 81
TABLE 40 LATIN AMERICA: CONNECTED AGRICULTURE MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION) 83
TABLE 41 LATIN AMERICA: CONNECTED AGRICULTURE MARKET SIZE, BY PLATFORM 2016–2023 (USD MILLION) 83
TABLE 42 LATIN AMERICA: CONNECTED AGRICULTURE MARKET SIZE, BY SERVICE 2016–2023 (USD MILLION) 84
TABLE 43 LATIN AMERICA: CONNECTED AGRICULTURE MARKET SIZE, BY APPLICATION, 2016–2023 (USD MILLION) 84
TABLE 44 LATIN AMERICA: CONNECTED AGRICULTURE MARKET SIZE, BY COUNTRY 2016–2023 (USD MILLION) 84
TABLE 45 PRODUCT/SOLUTION LAUNCHES AND ENHANCEMENTS, 2016–2018 88
TABLE 46 BUSINESS EXPANSIONS, 2017–2018 89
TABLE 47 ACQUISITIONS, 2018 90
TABLE 48 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2018 91
TABLE 49 EVALUATION CRITERIA 92