Table of Content


1. About this Report
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer


2. India Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. India Ecommerce – Gross Merchandise Value Trend Analysis, 2020-2029
2.2. India Ecommerce – Average Value Per Transaction Trend Analysis, 2020-2029
2.3. India Ecommerce – Transaction Volume Trend Analysis, 2020-2029


3. India Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. India Social Commerce – Gross Merchandise Value Trend Analysis, 2020-2029
3.2. India Social Commerce – Average Value Per Transaction Trend Analysis, 2020-2029
3.3. India Social Commerce – Transaction Volume Trend Analysis, 2020-2029
3.4. India Social Commerce Market Share Analysis by Key Players, 2023


4. India Social Commerce Industry Market Size and Forecast by Location
4.1. India Social Commerce Market Share by Location (%), 2023
4.2. India Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2020-2029
4.3. India Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2020-2029


5. India Social Commerce Industry Market Size and Forecast by Product Categories
5.1. India Social Commerce Market Share by Product Categories (%), 2023
5.2. India Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2020-2029
5.3. India Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2020-2029
5.4. India Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2020-2029
5.5. India Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2020-2029
5.6. India Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2020-2029
5.7. India Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2020-2029
5.8. India Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2020-2029


6. India Social Commerce Industry Market Size and Forecast by End Use Consumer Segment
6.1. India Social Commerce Market Share by End Use Segment (%), 2023
6.2. India Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029
6.3. India Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2020-2029
6.4. India Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029


7. India Social Commerce Industry Market Size and Forecast by End Use Device
7.1. India Social Commerce Market Share by End Use Device (%), 2023
7.2. India Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2020-2029
7.3. India Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2020-2029


8. India Social Commerce Industry Market Size and Forecast by Cities
8.1. India Social Commerce Market Share by Cities (%), 2023
8.2. India Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2020-2029
8.3. India Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2020-2029
8.4. India Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2020-2029


9. India Social Commerce Industry Market Size and Forecast by Payment Method
9.1. India Social Commerce Market Share by Payment Method (%), 2023
9.2. India Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.3. India Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.4. India Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2020-2029
9.5. India Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2020-2029
9.6. India Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2020-2029
9.7. India Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2020-2029
9.8. India Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2020-2029


10. India Social Commerce Industry Market Size and Forecast by Platforms
10.1. India Social Commerce Market Share by Platforms Method (%), 2023
10.2. India Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2020-2029
10.3. India Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2020-2029
10.4. India Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2020-2029
10.5. India Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2020-2029
10.6. India Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2020-2029


11. India Social Commerce Industry Market Size and Forecast by Contents
11.1. India Social Commerce Market Share by Contents (%), 2023
11.2. India Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2020-2029
11.3. India Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2020-2029
11.4. India Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2020-2029
11.5. India Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2020-2029
11.6. India Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2020-2029


12. India Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. India Social Commerce Spend Share by Age Group, 2023
12.2. India Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2020-2029
12.3. India Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2020-2029
12.4. India Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2020-2029
12.5. India Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2020-2029
12.6. India Social Commerce Share by Income Level, 2023
12.7. India Social Commerce Share by Gender, 2023


13. Further Reading
13.1. About PayNXT360
13.2. Related Research



List of Figures


Figure 1: PayNXT360’s Methodology Framework
Figure 2: India Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029
Figure 3: India Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Figure 4: India Ecommerce – Transaction Volume (Million), 2020-2029
Figure 5: India Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Figure 6: India Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Figure 7: India Social Commerce – Transaction Volume (Million), 2020-2029
Figure 8: India Social Commerce – Market Share Analysis by Key Players (%), 2023
Figure 9: India Social Commerce Market Share by Location (%), 2023
Figure 10: India Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2020-2029
Figure 11: India Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029
Figure 12: India Social Commerce Market Share by Product Categories (%), 2023
Figure 13: India Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029
Figure 14: India Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029
Figure 15: India Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029
Figure 16: India Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029
Figure 17: India Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029
Figure 18: India Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029
Figure 19: India Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029
Figure 20: India Social Commerce Market Share by End Use Segment (%), 2023
Figure 21: India Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 22: India Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 23: India Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 24: India Social Commerce Market Share by End Use Device (%), 2023
Figure 25: India Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029
Figure 26: India Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029
Figure 27: India Social Commerce Market Share by Cities (%), 2023
Figure 28: India Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Figure 29: India Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Figure 30: India Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Figure 31: India Social Commerce Market Share by Payment Method (%), 2023
Figure 32: India Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029
Figure 33: India Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029
Figure 34: India Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029
Figure 35: India Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029
Figure 36: India Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029
Figure 37: India Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029
Figure 38: India Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029
Figure 39: India Social Commerce Market Share by Platforms Method (%), 2023
Figure 40: India Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029
Figure 41: India Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Figure 42: India Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029
Figure 43: India Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029
Figure 44: India Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029
Figure 45: India Social Commerce Market Share by Contents (%), 2023
Figure 46: India Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Figure 47: India Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Figure 48: India Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029
Figure 49: India Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029
Figure 50: India Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029
Figure 51: India Social Commerce Share by Age Group (%), 2023
Figure 52: India Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 53: India Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 54: India Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 55: India Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 56: India Social Commerce Share by Income Level (%), 2023
Figure 57: India Social Commerce Share by Gender (%), 2023

List of Tables


Table 1: India Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 2: India Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 3: India Ecommerce – Transaction Volume (Million), 2020-2029
Table 4: India Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 5: India Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 6: India Social Commerce – Transaction Volume (Million), 2020-2029
Table 7: India Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2020-2029
Table 8: India Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029
Table 9: India Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029
Table 10: India Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029
Table 11: India Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029
Table 12: India Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029
Table 13: India Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029
Table 14: India Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029
Table 15: India Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029
Table 16: India Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 17: India Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 18: India Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029
Table 19: India Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029
Table 20: India Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029
Table 21: India Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 22: India Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 23: India Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029
Table 24: India Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 25: India Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 26: India Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029
Table 27: India Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029
Table 28: India Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029
Table 29: India Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029
Table 30: India Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029
Table 31: India Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029
Table 32: India Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029
Table 33: India Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029
Table 34: India Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029
Table 35: India Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029
Table 36: India Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Table 37: India Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029
Table 38: India Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029
Table 39: India Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029
Table 40: India Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029
Table 41: India Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 42: India Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 43: India Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 44: India Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029