Table of Content

1 INTRODUCTION (Page No. - 29)
    1.1 STUDY OBJECTIVES 
    1.2 MARKET DEFINITION 
           1.2.1 INCLUSIONS AND EXCLUSIONS
    1.3 STUDY SCOPE 
           1.3.1 MARKET SEGMENTATION
           1.3.2 REGIONAL SCOPE
    1.4 YEARS CONSIDERED 
    1.5 CURRENCY CONSIDERED 
           TABLE 1 USD EXCHANGE RATES, 2020–2022
    1.6 STAKEHOLDERS 
    1.7 SUMMARY OF CHANGES 
2 RESEARCH METHODOLOGY (Page No. - 34)
    2.1 RESEARCH DATA 
           FIGURE 1 CUSTOMER EXPERIENCE MANAGEMENT MARKET: RESEARCH DESIGN
           2.1.1 SECONDARY DATA
           2.1.2 PRIMARY DATA
                    2.1.2.1 Breakup of primary participants
                               FIGURE 2 BREAKUP OF PROFILES OF PRIMARY PARTICIPANTS: BY COMPANY TYPE, DESIGNATION, AND REGION
    2.2 DATA TRIANGULATION 
    2.3 MARKET SIZE ESTIMATION 
           2.3.1 TOP-DOWN APPROACH
                    FIGURE 3 MARKET SIZE ESTIMATION: TOP-DOWN APPROACH (SPENDING-SIDE ANALYSIS)
           2.3.2 BOTTOM-UP APPROACH
                    FIGURE 4 MARKET SIZE ESTIMATION:  BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (1/2)
                    FIGURE 5 MARKET SIZE ESTIMATION:  BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (2/2)
    2.4 MARKET FORECAST 
           TABLE 2 FACTOR ANALYSIS
    2.5 RESEARCH ASSUMPTIONS 
    2.6 LIMITATIONS AND RISK ASSESSMENT 
    2.7 RECESSION IMPACT 
           FIGURE 6 CUSTOMER EXPERIENCE MANAGEMENT MARKET: RECESSION IMPACT
3 EXECUTIVE SUMMARY (Page No. - 42)
    FIGURE 7 CUSTOMER EXPERIENCE MANAGEMENT MARKET, 2021–2028 
    FIGURE 8 MAJOR SEGMENTS IN MARKET, 2023 
    FIGURE 9 MARKET: REGIONAL SHARE AND  KEY DRIVING FACTORS, 2023 
4 PREMIUM INSIGHTS (Page No. - 46)
    4.1 ATTRACTIVE OPPORTUNITIES FOR KEY PLAYERS IN CUSTOMER EXPERIENCE MANAGEMENT MARKET 
           FIGURE 10 GROWING NEED TO ENHANCE CUSTOMER LOYALTY TO DRIVE MARKET
    4.2 MARKET, BY OFFERING 
           FIGURE 11 SOLUTIONS SEGMENT TO LEAD MARKET IN 2023
    4.3 MARKET, BY SERVICE 
           FIGURE 12 MANAGED SERVICES SEGMENT TO ACCOUNT FOR LARGER SHARE  IN 2023
    4.4 MARKET,  BY PROFESSIONAL SERVICE 
           FIGURE 13 DEPLOYMENT & INTEGRATION SERVICES SEGMENT TO ACCOUNT FOR LARGEST SHARE IN 2023
    4.5 MARKET, BY VERTICAL 
           FIGURE 14 RETAIL SEGMENT TO LEAD MARKET IN 2023
    4.6 MARKET,  BY DEPLOYMENT MODE 
           FIGURE 15 CLOUD SEGMENT TO LEAD MARKET IN 2023
    4.7 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION 
           FIGURE 16 ASIA PACIFIC TO GROW AT HIGHEST RATE DURING FORECAST PERIOD
    4.8 ASIA PACIFIC: MARKET, BY OFFERING AND KEY COUNTRY 
           FIGURE 17 SOLUTIONS SEGMENT AND AUSTRALIA & NEW ZEALAND TO ACCOUNT FOR SIGNIFICANT SHARE IN 2023
    4.9 MARKET, BY COUNTRY 
           FIGURE 18 INDIA TO REGISTER HIGHEST GROWTH DURING FORECAST PERIOD
5 MARKET OVERVIEW AND INDUSTRY TRENDS (Page No. - 51)
    5.1 INTRODUCTION 
    5.2 MARKET DYNAMICS 
           FIGURE 19 CUSTOMER EXPERIENCE MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
           5.2.1 DRIVERS
                    5.2.1.1 Increased need to establish learning behavior with customers
                    5.2.1.2 Demand for enhanced customer satisfaction and responsiveness
                    5.2.1.3 Need for companies to drive increased customer loyalty
                    5.2.1.4 Focus on establishing coordination among customer contact channels and customer experience management personnel
                    5.2.1.5 Growing emphasis on customer lifetime value
                    5.2.1.6 Rising demand for customer experience management solutions
                    5.2.1.7 Need for better customer engagement strategy
                    5.2.1.8 Need for CEM solutions to reduce customer churn rates
                    5.2.1.9 Need to maintain customer engagement through omnichannels
           5.2.2 RESTRAINTS
                    5.2.2.1 Use of incomplete data while calculating CE matrix
                    5.2.2.2 Data synchronization complexities
           5.2.3 OPPORTUNITIES
                    5.2.3.1 Growth in collection of information using single platform
                    5.2.3.2 Increasing use of insights to predict customer intents
                    5.2.3.3 Increasing extraction of information extracted from CEM solutions for optimal strategies
           5.2.4 CHALLENGES
                    5.2.4.1 Lack of innovation
                    5.2.4.2 Difficulty in ensuring CE RoI
                    5.2.4.3 Concerns over data privacy and security
                    5.2.4.4 Difficulty in getting different CE feedback through channels
                    5.2.4.5 Lack of synchronization in customer experience data collected from different touchpoints within various domains
    5.3 INDUSTRY TRENDS 
           5.3.1 VALUE CHAIN ANALYSIS
                    FIGURE 20 CUSTOMER EXPERIENCE MANAGEMENT MARKET: VALUE CHAIN ANALYSIS
           5.3.2 ECOSYSTEM ANALYSIS
                    TABLE 3 ROLE OF PLAYERS IN MARKET ECOSYSTEM
           5.3.3 PORTER’S FIVE FORCES MODEL
                    TABLE 4 IMPACT OF PORTER’S FIVE FORCES ON MARKET
                    5.3.3.1 Threat of new entrants
                    5.3.3.2 Threat of substitutes
                    5.3.3.3 Bargaining power of suppliers
                    5.3.3.4 Bargaining power of buyers
                    5.3.3.5 Intensity of competitive rivalry
           5.3.4 TECHNOLOGY ANALYSIS
                    5.3.4.1 Big data and analytics
                    5.3.4.2 Cloud computing
                    5.3.4.3 Artificial intelligence and machine learning
                    5.3.4.4 Natural language processing
           5.3.5 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS/BUYERS
                    FIGURE 21 REVENUE SHIFT IN CUSTOMER EXPERIENCE MANAGEMENT MARKET
           5.3.6 PATENT ANALYSIS
                    FIGURE 22 TOP 10 COMPANIES WITH HIGHEST NO. OF PATENT APPLICATIONS  IN LAST 3 YEARS
                    FIGURE 23 NUMBER OF PATENTS GRANTED, 2018–2022
           5.3.7 AVERAGE SELLING PRICE ANALYSIS
           5.3.8 USE CASES
                    TABLE 5 USE CASE 1: ORACLE
                    TABLE 6 USE CASE 2: ORACLE
                    TABLE 7 USE CASE 3: SAP
                    TABLE 8 USE CASE 4: OPENTEXT
                    TABLE 9 USE CASE 5: INMOMENT
                    TABLE 10 USE CASE 6: MEDALLIA
                    TABLE 11 USE CASE 7: SITECORE
                    TABLE 12 USE CASE 8: CLARABRIDGE
                    TABLE 13 USE CASE 9: NOKIA
                    TABLE 14 USE CASE 10: ORACLE
                    TABLE 15 USE CASE 11: OPENTEXT
           5.3.9 KEY CONFERENCES AND EVENTS IN 2023–2024
                    TABLE 16 LIST OF KEY CONFERENCES AND EVENTS, 2023–2024
           5.3.10 KEY STAKEHOLDERS AND BUYING CRITERIA
                    5.3.10.1 Key stakeholders in buying process
                    FIGURE 24 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS
                    TABLE 17 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS
                    5.3.10.2 Buying criteria
                               FIGURE 25 KEY BUYING CRITERIA FOR TOP THREE END USERS
                               TABLE 18 KEY BUYING CRITERIA OF TOP THREE VERTICALS
           5.3.11 REGULATORY LANDSCAPE
                    5.3.11.1 Regulatory bodies, government agencies, and other organizations
                               TABLE 19 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,  AND OTHER ORGANIZATIONS
                               TABLE 20 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,  AND OTHER ORGANIZATIONS
                               TABLE 21 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,  AND OTHER ORGANIZATIONS
                               TABLE 22 ROW: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
                    5.3.11.2 North America
                               5.3.11.2.1 US
                               5.3.11.2.2 Canada
                    5.3.11.3 Europe
                    5.3.11.4 Asia Pacific
                               5.3.11.4.1 South Korea
                               5.3.11.4.2 China
                               5.3.11.4.3 India
                               5.3.11.4.4 Japan
                    5.3.11.5 Middle East & Africa
                               5.3.11.5.1 UAE
                               5.3.11.5.2 KSA
                    5.3.11.6 Latin America
                               5.3.11.6.1 Brazil
                               5.3.11.6.2 Mexico
           5.3.12 EVOLUTION OF CUSTOMER EXPERIENCE MANAGEMENT TECHNOLOGY
                    5.3.12.1 Manual Interaction (Pre-digital Era)
                    5.3.12.2 Emergence of Digital Channels (Late 20th Century)
                    5.3.12.3 Customer Relationship Management (CRM) Systems (1990s–Early 2000s)
                    5.3.12.4 Multichannel Engagement (Mid-2000s–Early 2010s)
                    5.3.12.5 Analytics and Data-driven Insights (Mid-2010s)
                    5.3.12.6 Omnichannel Experience (Late 2010s)
                    5.3.12.7 Artificial Intelligence and Personalization (Late 2010s–Early 2020s)
                    5.3.12.8 Real-time Engagement (Early 2020s)
                    5.3.12.9 Predictive and Prescriptive Analytics (Present and Beyond)
           5.3.13 FUTURE DIRECTION OF CUSTOMER EXPERIENCE MANAGEMENT MARKET
                    5.3.13.1 Hyper-Personalization
                    5.3.13.2 Predictive Customer Service
                    5.3.13.3 Emotional and Sentimental Analysis
                    5.3.13.4 Seamless Omnichannel Experience
                    5.3.13.5 Voice and Natural Language Interfaces
                    5.3.13.6 Augmented Reality (AR) and Virtual Reality (VR)
                    5.3.13.7 Collaborative Customer Experience
                    5.3.13.8 Human-AI Collaboration
                    5.3.13.9 Data Integration and Unified Customer Profiles
                               5.3.13.10 Ethical AI and Privacy
           5.3.14 IMPACT OF CUSTOMER EXPERIENCE MANAGEMENT ON ADJACENT NICHE TECHNOLOGIES
                    5.3.14.1 Big Data and Analytics
                    5.3.14.2 Augmented Reality (AR) and Virtual Reality (VR)
                    5.3.14.3 Chatbots and Natural Language Processing
                    5.3.14.4 Biometric Identification
                    5.3.14.5 Robotics and Automation
6 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING (Page No. - 80)
    6.1 INTRODUCTION 
           FIGURE 26 SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD
           TABLE 23 MARKET, BY OFFERING,  2017–2022 (USD MILLION)
           TABLE 24 MARKET, BY OFFERING,  2023–2028 (USD MILLION)
    6.2 SOLUTIONS 
           6.2.1 RISING CUSTOMER EXPECTATION FOR TAILORED EXPERIENCES TO FUEL MARKET
           6.2.2 SOLUTIONS: MARKET DRIVERS
                    TABLE 25 SOLUTIONS: MARKET, BY REGION,  2017–2022 (USD MILLION)
                    TABLE 26 SOLUTIONS: MARKET, BY REGION,  2023–2028 (USD MILLION)
           6.2.3 OMNICHANNEL
                    6.2.3.1 Demand for unified customer experience across all channels to propel market
           6.2.4 MACHINE LEARNING
                    6.2.4.1 Need for machine learning's data-driven insights and personalized integration to revolutionize market
           6.2.5 ANALYTICS
                    6.2.5.1 Need to leverage data insights for enhanced customer interactions and informed decision-making to drive market
           6.2.6 WORKFORCE OPTIMIZATION
                    6.2.6.1 Focus on enhancing efficiency and employee-customer interactions to boost growth
    6.3 SERVICES 
           6.3.1 RISING EMPHASIS ON PERSONALIZED INTERACTION AND CUSTOMER SATISFACTION TO BOOST MARKET
           6.3.2 SERVICES: CUSTOMER EXPERIENCE MANAGEMENT MARKET DRIVERS
                    FIGURE 27 MANAGED SERVICES SEGMENT TO REGISTER HIGHER CAGR  DURING FORECAST PERIOD
                    TABLE 27 MARKET, BY SERVICE,  2017–2022 (USD MILLION)
                    TABLE 28 MARKET, BY SERVICE,  2023–2028 (USD MILLION)
                    TABLE 29 SERVICES: MARKET, BY REGION,  2017–2022 (USD MILLION)
                    TABLE 30 SERVICES: MARKET, BY REGION,  2023–2028 (USD MILLION)
           6.3.3 PROFESSIONAL SERVICES
                    6.3.3.1 Need to enhance customer interaction and drive loyalty to foster growth
                               FIGURE 28 SUPPORT & MAINTENANCE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
                               TABLE 31 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,  2017–2022 (USD MILLION)
                               TABLE 32 MARKET, BY PROFESSIONAL SERVICE,  2023–2028 (USD MILLION)
                               TABLE 33 PROFESSIONAL SERVICES: MARKET,  BY REGION, 2017–2022 (USD MILLION)
                               TABLE 34 PROFESSIONAL SERVICES: MARKET,  BY REGION, 2023–2028 (USD MILLION)
                    6.3.3.2 Deployment & integration
                               TABLE 35 DEPLOYMENT & INTEGRATION: MARKET,  BY REGION, 2017–2022 (USD MILLION)
                               TABLE 36 DEPLOYMENT & INTEGRATION: MARKET,  BY REGION, 2023–2028 (USD MILLION)
                    6.3.3.3 Support & maintenance
                               TABLE 37 SUPPORT & MAINTENANCE: MARKET,  BY REGION, 2017–2022 (USD MILLION)
                               TABLE 38 SUPPORT & MAINTENANCE: MARKET,  BY REGION, 2023–2028 (USD MILLION)
                    6.3.3.4 Consulting & training
                               TABLE 39 CONSULTING & TRAINING: MARKET,  BY REGION, 2017–2022 (USD MILLION)
                               TABLE 40 CONSULTING & TRAINING: MARKET,  BY REGION, 2023–2028 (USD MILLION)
           6.3.4 MANAGED SERVICES
                    6.3.4.1 Need to facilitate seamless operations to drive market
                               TABLE 41 MANAGED SERVICES: MARKET, BY REGION, 2017–2022 (USD MILLION)
                               TABLE 42 MANAGED SERVICES: MARKET,  BY REGION, 2023–2028 (USD MILLION)
7 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY TOUCHPOINT (Page No. - 93)
    7.1 INTRODUCTION 
    7.2 WEBSITES 
           7.2.1 DEMAND FOR PERSONALIZED INTERACTIONS AND ELEVATED CUSTOMER SATISFACTION TO FOSTER GROWTH
    7.3 STORES 
           7.3.1 STORES TO FACILITATE PERSONALIZED INTERACTIONS AND FOSTER LOYALTY
    7.4 CALL CENTERS 
           7.4.1 FOCUS ON PERSONALIZING TRANSACTIONS TO DRIVE MARKET
    7.5 MOBILE APPS 
           7.5.1 FOCUS ON PERSONALIZING TRANSACTIONS TO DRIVE MARKET
    7.6 SOCIAL MEDIA 
           7.6.1 FOCUS ON FOSTERING REAL-TIME ENGAGEMENT TO DRIVE MARKET EXPANSION
    7.7 EMAILS 
           7.7.1 FOCUS ON FOSTERING CUSTOMER INTERACTION AND ENGAGEMENT TO DRIVE MARKET EXPANSION
    7.8 VIRTUAL ASSISTANTS 
           7.8.1 VIRTUAL ASSISTANTS TO OFFER PERSONALIZED INTERACTIONS AND STREAMLINED PROCESSES
    7.9 OTHER TOUCHPOINTS 
8 CUSTOMER EXPERIENCE MANAGEMENT MARKET,  BY DEPLOYMENT TYPE (Page No. - 96)
    8.1 INTRODUCTION 
           FIGURE 29 CLOUD SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE DURING  FORECAST PERIOD
           TABLE 43 MARKET, BY DEPLOYMENT TYPE,  2017–2022 (USD MILLION)
           TABLE 44 MARKET, BY DEPLOYMENT TYPE,  2023–2028 (USD MILLION)
    8.2 ON-PREMISES 
           8.2.1 NEED TO STRENGTHEN LOCALIZED CONTROL AND DATA COMPLIANCE TO DRIVE MARKET
           8.2.2 ON-PREMISES: MARKET DRIVERS
                    TABLE 45 ON-PREMISES: MARKET, BY REGION, 2017–2022 (USD MILLION)
                    TABLE 46 ON-PREMISES: MARKET, BY REGION,  2023–2028 (USD MILLION)
    8.3 CLOUD 
           8.3.1 ADOPTION OF SCALABLE SOLUTIONS TO TRANSFORM CUSTOMER SERVICE TO PROPEL GROWTH
           8.3.2 CLOUD: MARKET DRIVERS
                    TABLE 47 CLOUD: MARKET, BY REGION,  2017–2022 (USD MILLION)
                    TABLE 48 CLOUD: MARKET, BY REGION,  2023–2028 (USD MILLION)
9 CUSTOMER EXPERIENCE MANAGEMENT MARKET,  BY ORGANIZATION SIZE (Page No. - 101)
    9.1 INTRODUCTION 
           FIGURE 30 LARGE ENTERPRISES TO ACCOUNT FOR HIGHER MARKET SIZE DURING FORECAST PERIOD
           TABLE 49 MARKET, BY ORGANIZATION SIZE,  2017–2022 (USD MILLION)
           TABLE 50 MARKET, BY ORGANIZATION SIZE,  2023–2028 (USD MILLION)
    9.2 LARGE ENTERPRISES 
           9.2.1 LARGE ENTERPRISES TO LEAD MARKET WITH TECHNOLOGY, ANALYTICS, AND PERSONALIZED INTERACTIONS FOR ENHANCED CUSTOMER SATISFACTION AND LOYALTY
           9.2.2 LARGE ENTERPRISES: MARKET DRIVERS
                    TABLE 51 LARGE ENTERPRISES: MARKET,  BY REGION, 2017–2022 (USD MILLION)
                    TABLE 52 LARGE ENTERPRISES: MARKET,  BY REGION, 2023–2028 (USD MILLION)
    9.3 SMALL AND MEDIUM-SIZED ENTERPRISES 
           9.3.1 GROWING ADOPTION OF AGILE STRATEGIES TO STRENGTHEN PERSONALIZED INTERACTION TO BOOST GROWTH
           9.3.2 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET DRIVERS
                    TABLE 53 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET, BY REGION, 2017–2022 (USD MILLION)
                    TABLE 54 SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET, BY REGION, 2023–2028 (USD MILLION)
10 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL (Page No. - 106)
     10.1 INTRODUCTION 
               FIGURE 31 HEALTHCARE SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
               TABLE 55 MARKET, BY VERTICAL,  2017–2022 (USD MILLION)
               TABLE 56 MARKET, BY VERTICAL,  2023–2028 (USD MILLION)
     10.2 IT & TELECOM 
             10.2.1 NEED FOR IMPROVED SATISFACTION AND LOYALTY IN IT & TELECOM SECTOR TO DRIVE MARKET
             10.2.2 IT & TELECOM: MARKET DRIVERS
                       TABLE 57 IT & TELECOM: MARKET,  BY REGION, 2017–2022 (USD MILLION)
                       TABLE 58 IT & TELECOM: MARKET,  BY REGION, 2023–2028 (USD MILLION)
     10.3 BFSI 
             10.3.1 RISING DEMAND TO USE DATA INSIGHTS IN BFSI SECTOR TO BOOST GROWTH
             10.3.2 BFSI: MARKET DRIVERS
                       TABLE 59 BFSI: MARKET, BY REGION,  2017–2022 (USD MILLION)
                       TABLE 60 BFSI: MARKET, BY REGION,  2023–2028 (USD MILLION)
     10.4 RETAIL 
             10.4.1 OMNICHANNEL EXPERIENCES, PERSONAL INTERACTIONS, AND STREAMLINED PROCESSES IN RETAIL TO BOOST MARKET
             10.4.2 RETAIL: MARKET DRIVERS
                       TABLE 61 RETAIL: MARKET, BY REGION,  2017–2022 (USD MILLION)
                       TABLE 62 RETAIL: MARKET, BY REGION,  2023–2028 (USD MILLION)
     10.5 HEALTHCARE 
             10.5.1 FOCUS ON IMPROVING PATIENT-CENTRIC CARE TO DRIVE MARKET EXPANSION
             10.5.2 HEALTHCARE: MARKET DRIVERS
                       TABLE 63 HEALTHCARE: MARKET, BY REGION,  2017–2022 (USD MILLION)
                       TABLE 64 HEALTHCARE: MARKET, BY REGION,  2023–2028 (USD MILLION)
     10.6 AUTOMOTIVE 
             10.6.1 INCREASING INNOVATION AND PERSONALIZATION IN AUTOMOTIVE SECTOR TO FOSTER GROWTH
             10.6.2 AUTOMOTIVE: MARKET DRIVERS
                       TABLE 65 AUTOMOTIVE: CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION,  2017–2022 (USD MILLION)
                       TABLE 66 AUTOMOTIVE: MARKET, BY REGION,  2023–2028 (USD MILLION)
     10.7 TRAVEL & HOSPITALITY 
             10.7.1 RISING ADOPTION OF TAILORED SERVICES IN TRAVEL & HOSPITALITY SECTOR TO DRIVE MARKET
             10.7.2 TRAVEL & HOSPITALITY: MARKET DRIVERS
                       TABLE 67 TRAVEL & HOSPITALITY: MARKET,  BY REGION, 2017–2022 (USD MILLION)
                       TABLE 68 TRAVEL & HOSPITALITY: MARKET,  BY REGION, 2023–2028 (USD MILLION)
     10.8 MEDIA & ENTERTAINMENT 
             10.8.1 NEED FOR IMMERSIVE CONTENT AND SEAMLESS EXPERIENCES TO BOOST GROWTH
             10.8.2 MEDIA & ENTERTAINMENT: MARKET DRIVERS
                       TABLE 69 MEDIA & ENTERTAINMENT: MARKET,  BY REGION, 2017–2022 (USD MILLION)
                       TABLE 70 MEDIA & ENTERTAINMENT: MARKET,  BY REGION, 2023–2028 (USD MILLION)
     10.9 PUBLIC SECTOR 
             10.9.1 FOCUS ON ENHANCING DIGITAL SERVICES IN PUBLIC SECTOR TO LEAD TO MARKET EXPANSION
             10.9.2 PUBLIC SECTOR: MARKET DRIVERS
                       TABLE 71 PUBLIC SECTOR: MARKET, BY REGION,  2017–2022 (USD MILLION)
                       TABLE 72 PUBLIC SECTOR: MARKET, BY REGION,  2023–2028 (USD MILLION)
     10.10 OTHER VERTICALS 
               TABLE 73 OTHER VERTICALS: MARKET, BY REGION,  2017–2022 (USD MILLION)
               TABLE 74 OTHER VERTICALS: MARKET, BY REGION,  2023–2028 (USD MILLION)
11 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION (Page No. - 123)
     11.1 INTRODUCTION 
               FIGURE 32 NORTH AMERICA TO ACCOUNT FOR LARGEST SHARE DURING  FORECAST PERIOD
               TABLE 75 MARKET, BY REGION, 2017–2022 (USD MILLION)
               TABLE 76 MARKET, BY REGION,  2023–2028 (USD MILLION)
               FIGURE 33 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD
     11.2 NORTH AMERICA 
             11.2.1 NORTH AMERICA: MARKET DRIVERS
             11.2.2 NORTH AMERICA: RECESSION IMPACT
             11.2.3 NORTH AMERICA: MARKET REGULATIONS
                       FIGURE 34 NORTH AMERICA: MARKET SNAPSHOT
                       TABLE 77 NORTH AMERICA: CUSTOMER EXPERIENCE MANAGEMENT MARKET,  BY OFFERING, 2017–2022 (USD MILLION)
                       TABLE 78 NORTH AMERICA: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 79 NORTH AMERICA: MARKET, BY SERVICE,  2017–2022 (USD MILLION)
                       TABLE 80 NORTH AMERICA: MARKET, BY SERVICE,  2023–2028 (USD MILLION)
                       TABLE 81 NORTH AMERICA: MARKET, BY PROFESSIONAL SERVICE, 2017–2022 (USD MILLION)
                       TABLE 82 NORTH AMERICA: MARKET,  BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                       TABLE 83 NORTH AMERICA: MARKET,  BY DEPLOYMENT TYPE, 2017–2022 (USD MILLION)
                       TABLE 84 NORTH AMERICA: MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                       TABLE 85 NORTH AMERICA: MARKET,  BY ORGANIZATION SIZE, 2017–2022 (USD MILLION)
                       TABLE 86 NORTH AMERICA: MARKET,  BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 87 NORTH AMERICA: MARKET, BY VERTICAL,  2017–2022 (USD MILLION)
                       TABLE 88 NORTH AMERICA: MARKET, BY VERTICAL,  2023–2028 (USD MILLION)
                       TABLE 89 NORTH AMERICA: MARKET, BY COUNTRY,  2017–2022 (USD MILLION)
                       TABLE 90 NORTH AMERICA: MARKET, BY COUNTRY,  2023–2028 (USD MILLION)
             11.2.4 US
                       11.2.4.1 Adoption of latest technologies and presence of major players to contribute to market growth
                                   TABLE 91 US: CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING,  2017–2022 (USD MILLION)
                                   TABLE 92 US: MARKET, BY OFFERING,  2023–2028 (USD MILLION)
                                   TABLE 93 US: MARKET, BY SERVICE,  2017–2022 (USD MILLION)
                                   TABLE 94 US: MARKET, BY SERVICE,  2023–2028 (USD MILLION)
                                   TABLE 95 US: MARKET,  BY PROFESSIONAL SERVICE, 2017–2022 (USD MILLION)
                                   TABLE 96 US: MARKET,  BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 97 US: MARKET, BY DEPLOYMENT TYPE,  2017–2022 (USD MILLION)
                                   TABLE 98 US: MARKET, BY DEPLOYMENT TYPE,  2023–2028 (USD MILLION)
                                   TABLE 99 US: MARKET,  BY ORGANIZATION SIZE, 2017–2022 (USD MILLION)
                                   TABLE 100 US: MARKET,  BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                                   TABLE 101 US: MARKET, BY VERTICAL,  2017–2022 (USD MILLION)
                                   TABLE 102 US: MARKET, BY VERTICAL,  2023–2028 (USD MILLION)
             11.2.5 CANADA
                       11.2.5.1 Rising investments in technology to boost adoption of CEM solutions
                                   TABLE 103 CANADA: CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING,  2017–2022 (USD MILLION)
                                   TABLE 104 CANADA: MARKET, BY OFFERING,  2023–2028 (USD MILLION)
                                   TABLE 105 CANADA: MARKET, BY SERVICE,  2017–2022 (USD MILLION)
                                   TABLE 106 CANADA: MARKET, BY SERVICE,  2023–2028 (USD MILLION)
                                   TABLE 107 CANADA: MARKET, BY PROFESSIONAL SERVICE, 2017–2022 (USD MILLION)
                                   TABLE 108 CANADA: MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 109 CANADA: MARKET, BY DEPLOYMENT TYPE, 2017–2022 (USD MILLION)
                                   TABLE 110 CANADA: MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                                   TABLE 111 CANADA: MARKET, BY ORGANIZATION SIZE, 2017–2022 (USD MILLION)
                                   TABLE 112 CANADA: MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                                   TABLE 113 CANADA: MARKET, BY VERTICAL,  2017–2022 (USD MILLION)
                                   TABLE 114 CANADA: MARKET, BY VERTICAL,  2023–2028 (USD MILLION)
     11.3 EUROPE 
             11.3.1 EUROPE: MARKET DRIVERS
             11.3.2 EUROPE: RECESSION IMPACT
             11.3.3 EUROPE: MARKET REGULATIONS
                       TABLE 115 EUROPE: CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING,  2017–2022 (USD MILLION)
                       TABLE 116 EUROPE: MARKET, BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 117 EUROPE: MARKET, BY SERVICE,  2017–2022 (USD MILLION)
                       TABLE 118 EUROPE: MARKET, BY SERVICE,  2023–2028 (USD MILLION)
                       TABLE 119 EUROPE: MARKET,  BY PROFESSIONAL SERVICE, 2017–2022 (USD MILLION)
                       TABLE 120 EUROPE: MARKET,  BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                       TABLE 121 EUROPE: MARKET, BY DEPLOYMENT TYPE, 2017–2022 (USD MILLION)
                       TABLE 122 EUROPE: MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                       TABLE 123 EUROPE: MARKET, BY ORGANIZATION SIZE, 2017–2022 (USD MILLION)
                       TABLE 124 EUROPE: MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 125 EUROPE: MARKET, BY VERTICAL,  2017–2022 (USD MILLION)
                       TABLE 126 EUROPE: MARKET, BY VERTICAL,  2023–2028 (USD MILLION)
                       TABLE 127 EUROPE: MARKET, BY COUNTRY,  2017–2022 (USD MILLION)
                       TABLE 128 EUROPE: MARKET, BY COUNTRY,  2023–2028 (USD MILLION)
             11.3.4 UK
                       11.3.4.1 Need for businesses to cater to changing customer demand to drive market
                                   TABLE 129 UK: CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING,  2017–2022 (USD MILLION)
                                   TABLE 130 UK: MARKET, BY OFFERING,  2023–2028 (USD MILLION)
                                   TABLE 131 UK: MARKET, BY SERVICE,  2017–2022 (USD MILLION)
                                   TABLE 132 UK: MARKET, BY SERVICE,  2023–2028 (USD MILLION)
                                   TABLE 133 UK: MARKET, BY PROFESSIONAL SERVICE, 2017–2022 (USD MILLION)
                                   TABLE 134 UK: MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 135 UK: MARKET, BY DEPLOYMENT TYPE,  2017–2022 (USD MILLION)
                                   TABLE 136 UK: MARKET, BY DEPLOYMENT TYPE,  2023–2028 (USD MILLION)
                                   TABLE 137 UK: MARKET, BY ORGANIZATION SIZE,  2017–2022 (USD MILLION)
                                   TABLE 138 UK: MARKET, BY ORGANIZATION SIZE,  2023–2028 (USD MILLION)
                                   TABLE 139 UK: MARKET, BY VERTICAL,  2017–2022 (USD MILLION)
                                   TABLE 140 UK: MARKET, BY VERTICAL,  2023–2028 (USD MILLION)
             11.3.5 GERMANY
                       11.3.5.1 Increasing presence of companies offering digital customer experience management solutions to propel growth
             11.3.6 FRANCE
                       11.3.6.1 Rising digital transformation to lead to adoption of customer experience management services
             11.3.7 ITALY
                       11.3.7.1 Growing digitalization and tailored customer interactions to propel market
             11.3.8 SPAIN
                       11.3.8.1 Integration of advanced technology and customer-centric strategies to drive market growth
             11.3.9 REST OF EUROPE
     11.4 ASIA PACIFIC 
             11.4.1 ASIA PACIFIC: MARKET DRIVERS
             11.4.2 ASIA PACIFIC: RECESSION IMPACT
             11.4.3 ASIA PACIFIC: MARKET REGULATIONS
                       FIGURE 35 ASIA PACIFIC: CUSTOMER EXPERIENCE MANAGEMENT MARKET SNAPSHOT
                       TABLE 141 ASIA PACIFIC: MARKET, BY OFFERING,  2017–2022 (USD MILLION)
                       TABLE 142 ASIA PACIFIC: MARKET, BY OFFERING,  2023–2028 (USD MILLION)
                       TABLE 143 ASIA PACIFIC: MARKET, BY SERVICE,  2017–2022 (USD MILLION)
                       TABLE 144 ASIA PACIFIC: MARKET, BY SERVICE,  2023–2028 (USD MILLION)
                       TABLE 145 ASIA PACIFIC: MARKET,  BY PROFESSIONAL SERVICE, 2017–2022 (USD MILLION)
                       TABLE 146 ASIA PACIFIC: MARKET,  BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                       TABLE 147 ASIA PACIFIC: MARKET, BY DEPLOYMENT TYPE, 2017–2022 (USD MILLION)
                       TABLE 148 ASIA PACIFIC: MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                       TABLE 149 ASIA PACIFIC: MARKET, BY ORGANIZATION SIZE, 2017–2022 (USD MILLION)
                       TABLE 150 ASIA PACIFIC: MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 151 ASIA PACIFIC: MARKET, BY VERTICAL,  2017–2022 (USD MILLION)
                       TABLE 152 ASIA PACIFIC: MARKET, BY VERTICAL,  2023–2028 (USD MILLION)
                       TABLE 153 ASIA PACIFIC: MARKET, BY COUNTRY,  2017–2022 (USD MILLION)
                       TABLE 154 ASIA PACIFIC: MARKET, BY COUNTRY,  2023–2028 (USD MILLION)
             11.4.4 AUSTRALIA & NEW ZEALAND
                       11.4.4.1 Focus of businesses on adopting customer-centric approaches to drive market
             11.4.5 INDIA
                       11.4.5.1 Growing demand for enhanced personalized experiences to boost market growth
             11.4.6 CHINA
                       11.4.6.1 Rapid adoption of digital transformation solutions and changing customer demands to drive market
                                   TABLE 155 CHINA: CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING,  2017–2022 (USD MILLION)
                                   TABLE 156 CHINA: MARKET, BY OFFERING,  2023–2028 (USD MILLION)
                                   TABLE 157 CHINA: MARKET, BY SERVICE,  2017–2022 (USD MILLION)
                                   TABLE 158 CHINA: MARKET, BY SERVICE,  2023–2028 (USD MILLION)
                                   TABLE 159 CHINA: MARKET, BY PROFESSIONAL SERVICE, 2017–2022 (USD MILLION)
                                   TABLE 160 CHINA: MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                                   TABLE 161 CHINA: MARKET, BY DEPLOYMENT TYPE,  2017–2022 (USD MILLION)
                                   TABLE 162 CHINA: MARKET, BY DEPLOYMENT TYPE,  2023–2028 (USD MILLION)
                                   TABLE 163 CHINA: MARKET, BY ORGANIZATION SIZE,  2017–2022 (USD MILLION)
                                   TABLE 164 CHINA: MARKET, BY ORGANIZATION SIZE,  2023–2028 (USD MILLION)
                                   TABLE 165 CHINA: MARKET, BY VERTICAL,  2017–2022 (USD MILLION)
                                   TABLE 166 CHINA: MARKET, BY VERTICAL,  2023–2028 (USD MILLION)
             11.4.7 JAPAN
                       11.4.7.1 Strong commitment toward innovation and promoting customer-centric values to boost growth
             11.4.8 REST OF ASIA PACIFIC
     11.5 MIDDLE EAST & AFRICA 
             11.5.1 MIDDLE EAST & AFRICA: MARKET DRIVERS
             11.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT
             11.5.3 MIDDLE EAST & AFRICA: MARKET REGULATIONS
                       TABLE 167 MIDDLE EAST & AFRICA: CUSTOMER EXPERIENCE MANAGEMENT MARKET,  BY OFFERING, 2017–2022 (USD MILLION)
                       TABLE 168 MIDDLE EAST & AFRICA: MARKET,  BY OFFERING, 2023–2028 (USD MILLION)
                       TABLE 169 MIDDLE EAST & AFRICA: MARKET,  BY SERVICE, 2017–2022 (USD MILLION)
                       TABLE 170 MIDDLE EAST & AFRICA: MARKET,  BY SERVICE, 2023–2028 (USD MILLION)
                       TABLE 171 MIDDLE EAST & AFRICA: MARKET,  BY PROFESSIONAL SERVICE, 2017–2022 (USD MILLION)
                       TABLE 172 MIDDLE EAST & AFRICA: MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                       TABLE 173 MIDDLE EAST & AFRICA: MARKET,  BY DEPLOYMENT TYPE, 2017–2022 (USD MILLION)
                       TABLE 174 MIDDLE EAST & AFRICA: MARKET,  BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                       TABLE 175 MIDDLE EAST & AFRICA: MARKET,  BY ORGANIZATION SIZE, 2017–2022 (USD MILLION)
                       TABLE 176 MIDDLE EAST & AFRICA: MARKET,  BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 177 MIDDLE EAST & AFRICA: MARKET,  BY VERTICAL, 2017–2022 (USD MILLION)
                       TABLE 178 MIDDLE EAST & AFRICA: MARKET,  BY VERTICAL, 2023–2028 (USD MILLION)
                       TABLE 179 MIDDLE EAST & AFRICA: MARKET,  BY COUNTRY, 2017–2022 (USD MILLION)
                       TABLE 180 MIDDLE EAST & AFRICA: MARKET,  BY COUNTRY, 2023–2028 (USD MILLION)
             11.5.4 UAE
                       11.5.4.1 Increasing awareness regarding importance of advanced technologies to drive market
             11.5.5 SAUDI ARABIA
                       11.5.5.1 Fast-paced adoption of cloud-based services to drive market
             11.5.6 SOUTH AFRICA
                       11.5.6.1 Adoption of strategic approaches to build differentiated experiences for customers to lead market
             11.5.7 REST OF THE MIDDLE EAST & AFRICA
     11.6 LATIN AMERICA 
             11.6.1 LATIN AMERICA: MARKET DRIVERS
             11.6.2 LATIN AMERICA: RECESSION IMPACT
             11.6.3 LATIN AMERICA: MARKET REGULATIONS
                       TABLE 181 LATIN AMERICA: CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING,  2017–2022 (USD MILLION)
                       TABLE 182 LATIN AMERICA: MARKET, BY OFFERING,  2023–2028 (USD MILLION)
                       TABLE 183 LATIN AMERICA: MARKET, BY SERVICE,  2017–2022 (USD MILLION)
                       TABLE 184 LATIN AMERICA: MARKET, BY SERVICE,  2023–2028 (USD MILLION)
                       TABLE 185 LATIN AMERICA: MARKET,  BY PROFESSIONAL SERVICE, 2017–2022 (USD MILLION)
                       TABLE 186 LATIN AMERICA: MARKET,  BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)
                       TABLE 187 LATIN AMERICA: MARKET, BY DEPLOYMENT TYPE, 2017–2022 (USD MILLION)
                       TABLE 188 LATIN AMERICA: MARKET, BY DEPLOYMENT TYPE, 2023–2028 (USD MILLION)
                       TABLE 189 LATIN AMERICA: MARKET,  BY ORGANIZATION SIZE, 2017–2022 (USD MILLION)
                       TABLE 190 LATIN AMERICA: MARKET,  BY ORGANIZATION SIZE, 2023–2028 (USD MILLION)
                       TABLE 191 LATIN AMERICA: MARKET, BY VERTICAL,  2017–2022 (USD MILLION)
                       TABLE 192 LATIN AMERICA: MARKET, BY VERTICAL,  2023–2028 (USD MILLION)
                       TABLE 193 LATIN AMERICA: MARKET, BY COUNTRY,  2017–2022 (USD MILLION)
                       TABLE 194 LATIN AMERICA: MARKET, BY COUNTRY,  2023–2028 (USD MILLION)
             11.6.4 BRAZIL
                       11.6.4.1 Growing presence of companies focusing on enhancing customer experience to boost growth
             11.6.5 MEXICO
                       11.6.5.1 Adoption of cloud-based services by organizations to propel market
             11.6.6 REST OF LATIN AMERICA
12 COMPETITIVE LANDSCAPE (Page No. - 176)
     12.1 OVERVIEW 
     12.2 STRATEGIES ADOPTED BY KEY PLAYERS 
               TABLE 195 OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS
     12.3 KEY MARKET DEVELOPMENTS 
             12.3.1 PRODUCT LAUNCHES
                       TABLE 196 MARKET: PRODUCT LAUNCHES, 2019–2023
             12.3.2 DEALS
                       TABLE 197 MARKET: DEALS, 2020–2023
     12.4 MARKET SHARE ANALYSIS FOR KEY PLAYERS 
               TABLE 198 CUSTOMER EXPERIENCE MANAGEMENT MARKET: INTENSITY OF COMPETITIVE RIVALRY
               FIGURE 36 MARKET SHARE ANALYSIS
     12.5 HISTORICAL REVENUE ANALYSIS 
               FIGURE 37 HISTORICAL REVENUE ANALYSIS, 2020–2022
     12.6 COMPANY EVALUATION MATRIX OVERVIEW 
     12.7 COMPANY EVALUATION MATRIX FOR KEY PLAYERS: METHODOLOGY AND DEFINITIONS 
               TABLE 199 PRODUCT FOOTPRINT WEIGHTAGE
             12.7.1 STARS
             12.7.2 EMERGING LEADERS
             12.7.3 PERVASIVE PLAYERS
             12.7.4 PARTICIPANTS
                       FIGURE 38 COMPANY EVALUATION MATRIX FOR KEY PLAYERS, 2023
     12.8 COMPANY PRODUCT FOOTPRINT ANALYSIS 
               TABLE 200 COMPANY FOOTPRINT, BY PRODUCT
               TABLE 201 COMPANY FOOTPRINT, BY OFFERING
               TABLE 202 COMPANY FOOTPRINT, BY INDUSTRY
               TABLE 203 COMPANY FOOTPRINT, BY REGION
     12.9 COMPANY MARKET RANKING ANALYSIS 
               FIGURE 39 RANKING OF KEY PLAYERS IN CUSTOMER EXPERIENCE MANAGEMENT  MARKET, 2023
     12.10 COMPANY EVALUATION MATRIX FOR STARTUPS/SMES: METHODOLOGY AND DEFINITIONS 
               TABLE 204 COMPANY EVALUATION MATRIX FOR STARTUPS/SMES
               12.10.1 PROGRESSIVE COMPANIES
               12.10.2 RESPONSIVE COMPANIES
               12.10.3 DYNAMIC COMPANIES
               12.10.4 STARTING BLOCKS
                                   FIGURE 40 COMPANY EVALUATION MATRIX FOR STARTUPS/SMES, 2023
13 COMPANY PROFILES (Page No. - 193)
(Business overview, Products offered, Recent developments & MnM View)*
     13.1 MAJOR PLAYERS 
             13.1.1 ORACLE
                       TABLE 205 ORACLE: BUSINESS OVERVIEW
                       FIGURE 41 ORACLE: COMPANY SNAPSHOT
                       TABLE 206 ORACLE: PRODUCTS OFFERED
                       TABLE 207 ORACLE: PRODUCT LAUNCHES
                       TABLE 208 ORACLE: DEALS
             13.1.2 ADOBE
                       TABLE 209 ADOBE: BUSINESS OVERVIEW
                       FIGURE 42 ADOBE: COMPANY SNAPSHOT
                       TABLE 210 ADOBE: PRODUCTS OFFERED
                       TABLE 211 ADOBE: PRODUCT LAUNCHES
                       TABLE 212 ADOBE: DEALS
             13.1.3 SAP
                       TABLE 213 SAP: BUSINESS OVERVIEW
                       FIGURE 43 SAP: COMPANY SNAPSHOT
                       TABLE 214 SAP: PRODUCTS OFFERED
                       TABLE 215 SAP: PRODUCT LAUNCHES
                       TABLE 216 SAP: DEALS
             13.1.4 IBM
                       TABLE 217 IBM: BUSINESS OVERVIEW
                       FIGURE 44 IBM: COMPANY SNAPSHOT
                       TABLE 218 IBM: PRODUCTS OFFERED
                       TABLE 219 IBM: PRODUCT LAUNCHES
                       TABLE 220 IBM: DEALS
             13.1.5 AVAYA
                       TABLE 221 AVAYA: BUSINESS OVERVIEW
                       FIGURE 45 AVAYA: COMPANY SNAPSHOT
                       TABLE 222 AVAYA: PRODUCTS OFFERED
                       TABLE 223 AVAYA: PRODUCT LAUNCHES
                       TABLE 224 AVAYA: DEALS
             13.1.6 OPENTEXT
                       TABLE 225 OPENTEXT: BUSINESS OVERVIEW
                       FIGURE 46 OPENTEXT: COMPANY SNAPSHOT
                       TABLE 226 OPENTEXT: PRODUCTS OFFERED
                       TABLE 227 OPENTEXT: PRODUCT LAUNCHES
                       TABLE 228 OPENTEXT: DEALS
             13.1.7 NICE
                       TABLE 229 NICE: BUSINESS OVERVIEW
                       FIGURE 47 NICE: COMPANY SNAPSHOT
                       TABLE 230 NICE: PRODUCTS OFFERED
                       TABLE 231 NICE: PRODUCT LAUNCHES
                       TABLE 232 NICE: DEALS
             13.1.8 SAS
                       TABLE 233 SAS: BUSINESS OVERVIEW
                       TABLE 234 SAS: PRODUCTS OFFERED
                       TABLE 235 SAS: PRODUCT LAUNCHES
                       TABLE 236 SAS: DEALS
             13.1.9 VERINT SYSTEMS
                       TABLE 237 VERINT SYSTEMS: BUSINESS OVERVIEW
                       FIGURE 48 VERINT SYSTEMS: COMPANY SNAPSHOT
                       TABLE 238 VERINT SYSTEMS: PRODUCTS OFFERED
                       TABLE 239 VERINT SYSTEMS: PRODUCT LAUNCHES
                       TABLE 240 VERINT SYSTEMS: DEALS
             13.1.10 TERADATA
                       TABLE 241 TERADATA: BUSINESS OVERVIEW
                       FIGURE 49 TERADATA: COMPANY SNAPSHOT
                       TABLE 242 TERADATA: PRODUCTS OFFERED
                       TABLE 243 TERADATA: OTHERS
                       TABLE 244 TERADATA: DEALS
             13.1.11 TECH MAHINDRA
             13.1.12 NOKIA
             13.1.13 INMOMENT
             13.1.14 ZENDESK
             13.1.15 SITECORE
             13.1.16 SPRINKLR
             13.1.17 MEDALLIA
     13.2 STARTUPS/SMES 
             13.2.1 MIXPANEL
             13.2.2 NGDATA
             13.2.3 ALGONOMY
             13.2.4 SKYVERA
             13.2.5 AMPERITY
             13.2.6 CLARABRIDGE
             13.2.7 MINDTOUCH
             13.2.8 SOGOLYTICS
             13.2.9 SEGMENT.IO
*Details on Business overview, Products offered, Recent developments & MnM View might not be captured in case of unlisted companies.
14 ADJACENT AND RELATED MARKETS (Page No. - 241)
     14.1 LIMITATIONS 
     14.2 SOCIAL MEDIA ANALYTICS MARKET 
             14.2.1 MARKET DEFINITION
             14.2.2 MARKET OVERVIEW
             14.2.3 SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT
                       TABLE 245 SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT, 2015–2020 (USD MILLION)
                       TABLE 246 SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT, 2021–2026 (USD MILLION)
             14.2.4 SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION
                       TABLE 247 SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION, 2015–2020 (USD MILLION)
                       TABLE 248 SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION, 2021–2026 (USD MILLION)
             14.2.5 SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODE
                       TABLE 249 SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODE,  2015–2020 (USD MILLION)
                       TABLE 250 SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODE,  2021–2026 (USD MILLION)
             14.2.6 SOCIAL MEDIA ANALYTICS MARKET, BY ORGANIZATION SIZE
                       TABLE 251 SOCIAL MEDIA ANALYTICS MARKET, BY ORGANIZATION SIZE,  2015–2020 (USD MILLION)
                       TABLE 252 SOCIAL MEDIA ANALYTICS MARKET, BY ORGANIZATION SIZE,  2021–2026 (USD MILLION)
             14.2.7 SOCIAL MEDIA ANALYTICS MARKET, BY INDUSTRY VERTICAL
                       TABLE 253 SOCIAL MEDIA ANALYTICS MARKET, BY INDUSTRY VERTICAL,  2015–2020 (USD MILLION)
                       TABLE 254 SOCIAL MEDIA ANALYTICS MARKET, BY INDUSTRY VERTICAL,  2021–2026 (USD MILLION)
             14.2.8 SOCIAL MEDIA ANALYTICS MARKET, BY REGION
                       TABLE 255 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2015–2020 (USD MILLION)
                       TABLE 256 SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION)
     14.3 CUSTOMER ANALYTICS MARKET 
             14.3.1 MARKET DEFINITION
             14.3.2 MARKET OVERVIEW
             14.3.3 CUSTOMER ANALYTICS MARKET, BY COMPONENT
                       TABLE 257 CUSTOMER ANALYTICS MARKET, BY COMPONENT, 2018–2025 (USD MILLION)
                       TABLE 258 SOLUTIONS: CUSTOMER ANALYTICS MARKET, BY TYPE, 2018–2025 (USD MILLION)
                       TABLE 259 SERVICES: CUSTOMER ANALYTICS MARKET, BY TYPE, 2018–2025 (USD MILLION)
             14.3.4 CUSTOMER ANALYTICS MARKET, BY DEPLOYMENT MODE
                       TABLE 260 CUSTOMER ANALYTICS MARKET, BY DEPLOYMENT MODE,  2018–2025 (USD MILLION)
             14.3.5 CUSTOMER ANALYTICS MARKET, BY ORGANIZATION SIZE
                       TABLE 261 CUSTOMER ANALYTICS MARKET, BY ORGANIZATION SIZE,  2018–2025 (USD MILLION)
             14.3.6 CUSTOMER ANALYTICS MARKET, BY APPLICATION
                       TABLE 262 CUSTOMER ANALYTICS MARKET, BY APPLICATION, 2018–2025 (USD MILLION)
             14.3.7 CUSTOMER ANALYTICS MARKET, BY DATA SOURCE
                       TABLE 263 CUSTOMER ANALYTICS MARKET, BY DATA SOURCE, 2018–2025 (USD MILLION)
             14.3.8 CUSTOMER ANALYTICS MARKET, BY INDUSTRY VERTICAL
                       TABLE 264 CUSTOMER ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
             14.3.9 CUSTOMER ANALYTICS MARKET, BY REGION
                       TABLE 265 CUSTOMER ANALYTICS MARKET, BY REGION, 2018–2025 (USD MILLION)
15 APPENDIX (Page No. - 253)
     15.1 DISCUSSION GUIDE 
     15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’  SUBSCRIPTION PORTAL 
     15.3 CUSTOMIZATION OPTIONS 
     15.4 RELATED REPORTS 
     15.5 AUTHOR DETAILS