Table of Content

1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Global Real-Time Bidding Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Auction Type
6.1 Open Auction
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Invitation-Auction
6.2.1 Market Trends
6.2.2 Market Forecast

7 Market Breakup by Advertisement Format
7.1 Video
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Image
7.2.1 Market Trends
7.2.2 Market Forecast

8 Market Breakup by Application
8.1 Media & Entertainment
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Retail and E-commerce
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Games
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Travel & Luxury
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Mobile Applications
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market Trends
8.6.2 Market Forecast

9 Market Breakup by Device
9.1 Mobile
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Desktop
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Others
9.3.1 Market Trends
9.3.2 Market Forecast

10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Argentina
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.4.4 Colombia
10.4.4.1 Market Trends
10.4.4.2 Market Forecast
10.4.5 Chile
10.4.5.1 Market Trends
10.4.5.2 Market Forecast
10.4.6 Peru
10.4.6.1 Market Trends
10.4.6.2 Market Forecast
10.4.7 Others
10.4.7.1 Market Trends
10.4.7.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Turkey
10.5.1.1 Market Trends
10.5.1.2 Market Forecast
10.5.2 Saudi Arabia
10.5.2.1 Market Trends
10.5.2.2 Market Forecast
10.5.3 Iran
10.5.3.1 Market Trends
10.5.3.2 Market Forecast
10.5.4 United Arab Emirates
10.5.4.1 Market Trends
10.5.4.2 Market Forecast
10.5.5 Others
10.5.5.1 Market Trends
10.5.5.2 Market Forecast

11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 Value Chain Analysis
12.1 Overview
12.2 Inbound Logistics
12.3 Operations
12.4 Outbound Logistics
12.5 Marketing and Sales
12.6 Service

13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Adobe Inc.
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Financials
15.3.1.4 SWOT Analysis
15.3.2 AppNexus Inc.
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.3 Criteo SA
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.3.3 Financials
15.3.4 Facebook Inc.
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.5 Google LLC
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.5.3 SWOT Analysis
15.3.6 Match2One AB
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.7 MediaMath, Inc.
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.8 MoPub/ Twitter, Inc.
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.9 PubMatic, Inc.
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.10 Salesforce.com, inc.
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.11 Smaato, Inc.
15.3.11.1 Company Overview
15.3.11.2 Product Portfolio
15.3.12 The Rubicon Project, Inc.
15.3.12.1 Company Overview
15.3.12.2 Product Portfolio
15.3.12.3 Financials
15.3.13 Verizon Media
15.3.13.1 Company Overview
15.3.13.2 Product Portfolio
15.3.14 WPP plc
15.3.14.1 Company Overview
15.3.14.2 Product Portfolio
15.3.14.3 Financials
15.3.14.4 SWOT Analysis
15.3.15 Yandex Europe AG
15.3.15.1 Company Overview
15.3.15.2 Product Portfolio

List of Figures

Figure 1: Global: Real-Time Bidding Market: Major Drivers and Challenges
Figure 2: Global: Real-Time Bidding Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Real-Time Bidding Market: Breakup by Auction Type (in %), 2021
Figure 4: Global: Real-Time Bidding Market: Breakup by Advertisement Format (in %), 2021
Figure 5: Global: Real-Time Bidding Market: Breakup by Application (in %), 2021
Figure 6: Global: Real-Time Bidding Market: Breakup by Device (in %), 2021
Figure 7: Global: Real-Time Bidding Market: Breakup by Region (in %), 2021
Figure 8: Global: Real-Time Bidding Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 9: Global: Real-Time Bidding (Open Auction) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: Global: Real-Time Bidding (Open Auction) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: Global: Real-Time Bidding (Invitation-Auction) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Real-Time Bidding (Invitation-Auction) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Real-Time Bidding (Video) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Real-Time Bidding (Video) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Real-Time Bidding (Image) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Real-Time Bidding (Image) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Real-Time Bidding (Media & Entertainment) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Real-Time Bidding (Media & Entertainment) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Real-Time Bidding (Retail and E-commerce) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Real-Time Bidding (Retail and E-commerce) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Real-Time Bidding (Games) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Real-Time Bidding (Games) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Real-Time Bidding (Travel & Luxury) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Real-Time Bidding (Travel & Luxury) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Real-Time Bidding (Mobile Applications) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Real-Time Bidding (Mobile Applications) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Global: Real-Time Bidding (Other Applications) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: Global: Real-Time Bidding (Other Applications) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Global: Real-Time Bidding (Mobile) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: Global: Real-Time Bidding (Mobile) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: Global: Real-Time Bidding (Desktop) Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: Global: Real-Time Bidding (Desktop) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: Global: Real-Time Bidding (Other Devices) Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: Global: Real-Time Bidding (Other Devices) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: North America: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: North America: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: United States: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: United States: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: Canada: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: Canada: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: Asia Pacific: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: Asia Pacific: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: China: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: China: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: Japan: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: Japan: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: India: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: India: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 49: South Korea: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: South Korea: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: Australia: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 52: Australia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: Indonesia: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: Indonesia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 55: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: Europe: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: Europe: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 59: Germany: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: Germany: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: France: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: France: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: United Kingdom: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: United Kingdom: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: Italy: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: Italy: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: Spain: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: Spain: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 69: Russia: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 70: Russia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 71: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 72: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: Latin America: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 74: Latin America: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: Brazil: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 76: Brazil: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 77: Mexico: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 78: Mexico: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 79: Argentina: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 80: Argentina: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 81: Colombia: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 82: Colombia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 83: Chile: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 84: Chile: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 85: Peru: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 86: Peru: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 87: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 88: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 89: Middle East and Africa: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 90: Middle East and Africa: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 91: Turkey: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 92: Turkey: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 93: Saudi Arabia: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 94: Saudi Arabia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 95: Iran: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 96: Iran: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 97: United Arab Emirates: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 98: United Arab Emirates: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 99: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2016 & 2021
Figure 100: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 101: Global: Real-Time Bidding Industry: SWOT Analysis
Figure 102: Global: Real-Time Bidding Industry: Value Chain Analysis
Figure 103: Global: Real-Time Bidding Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Real-Time Bidding Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Real-Time Bidding Market Forecast: Breakup by Auction Type (in Million US$), 2022-2027
Table 3: Global: Real-Time Bidding Market Forecast: Breakup by Advertisement Format (in Million US$), 2022-2027
Table 4: Global: Real-Time Bidding Market Forecast: Breakup by Application (in Million US$), 2022-2027
Table 5: Global: Real-Time Bidding Market Forecast: Breakup by Device (in Million US$), 2022-2027
Table 6: Global: Real-Time Bidding Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: Global: Real-Time Bidding Market: Competitive Structure
Table 8: Global: Real-Time Bidding Market: Key Players