Table of Content

1 Preface

2 Introduction and Methodology
2.1 Objectives of the study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Indian Advertising Market: Introduction
4.1 Indian Advertising Market
4.2 Current Trends
4.3 Impact of COVID-19
4.4 Market Forecast
4.5 Competitive Landscape

5 Indian Advertising Market: SWOT Analysis
5.1 Overview
5.2 Strengths
5.3 Weaknesses
5.4 Opportunities
5.5 Threats

6 Indian Advertising Market: Performance of Various Segments
6.1 Television Advertising
6.1.1 Current Trends
6.1.2 Viewership & Advertising Revenues Across Various Genres
6.1.3 Major Industries Advertising on Television
6.1.4 Major Companies Advertising on Television
6.1.5 Market Forecast
6.2 Print Advertising
6.2.1 Current Trends
6.2.2 Newspapers
6.2.3 Magazines
6.2.4 Major Industries Advertising on Print Media
6.2.5 Major Companies Advertising on Print Media
6.2.6 Market Forecast
6.3 Radio Advertising
6.3.1 Current Trends
6.3.2 Listenership of Different Radio Channels
6.3.3 Major Industries Advertising on Radio
6.3.4 Major Companies Advertising on Radio
6.3.5 Market Forecast
6.4 Internet/Online Advertising
6.4.1 Current Trends
6.4.2 Viewership of Various Internet Websites
6.4.3 Major Industries Using Internet/Online Media for Advertising
6.4.4 Major Companies Using Internet/Online Media for Advertising
6.4.5 Market Forecast
6.5 Mobile Advertising
6.5.1 Current Trends
6.5.2 Various Forms of Mobile Advertisements
6.5.3 Major Industries & Companies Using Mobile for Advertising
6.5.4 Market Forecast
6.6 Outdoor Advertising
6.6.1 Current Trends
6.6.2 Bill Boards
6.6.3 Street Furniture
6.6.4 Transit Advertising
6.6.5 Other Mediums
6.6.6 Major Industries and Companies Using Outdoor Advertising
6.6.7 Market Forecast

7 Indian Advertising Market: Value Chain Analysis
7.1 Research
7.2 Content Development
7.3 Advertising Agencies
7.4 Advertising Media
7.5 Audience

8 Indian Advertising Market: Porter’s Five Forces Analysis
8.1 Bargaining Power of Suppliers
8.2 Bargaining Power of Buyers
8.3 Threat of Substitutes
8.4 Competitive Rivalry
8.5 Threat of New Entrants

9 Indian Advertising Market: Key Player Profiles
9.1 JWT India
9.2 Ogilvy & Mather India
9.3 DDB Mudra Group
9.4 FCB-Ulka Advertising Ltd.
9.5 Rediffusion DY&R
9.6 McCann Erickson India