Table of Content


1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Global E-Commerce Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Type
6.1 Home Appliances
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Apparel, Footwear and Accessories
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Books
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Cosmetics
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Groceries
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Others
6.6.1 Market Trends
6.6.2 Market Forecast

7 Market Breakup by Transaction
7.1 Business-to-Consumer
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Business-to-Business
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Consumer-to-Consumer
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast

8 Market Breakup by Region
8.1 North America
8.1.1 United States
8.1.1.1 Market Trends
8.1.1.2 Market Forecast
8.1.2 Canada
8.1.2.1 Market Trends
8.1.2.2 Market Forecast
8.2 Asia Pacific
8.2.1 China
8.2.1.1 Market Trends
8.2.1.2 Market Forecast
8.2.2 Japan
8.2.2.1 Market Trends
8.2.2.2 Market Forecast
8.2.3 India
8.2.3.1 Market Trends
8.2.3.2 Market Forecast
8.2.4 South Korea
8.2.4.1 Market Trends
8.2.4.2 Market Forecast
8.2.5 Australia
8.2.5.1 Market Trends
8.2.5.2 Market Forecast
8.2.6 Indonesia
8.2.6.1 Market Trends
8.2.6.2 Market Forecast
8.2.7 Others
8.2.7.1 Market Trends
8.2.7.2 Market Forecast
8.3 Europe
8.3.1 Germany
8.3.1.1 Market Trends
8.3.1.2 Market Forecast
8.3.2 France
8.3.2.1 Market Trends
8.3.2.2 Market Forecast
8.3.3 United Kingdom
8.3.3.1 Market Trends
8.3.3.2 Market Forecast
8.3.4 Italy
8.3.4.1 Market Trends
8.3.4.2 Market Forecast
8.3.5 Spain
8.3.5.1 Market Trends
8.3.5.2 Market Forecast
8.3.6 Russia
8.3.6.1 Market Trends
8.3.6.2 Market Forecast
8.3.7 Others
8.3.7.1 Market Trends
8.3.7.2 Market Forecast
8.4 Latin America
8.4.1 Brazil
8.4.1.1 Market Trends
8.4.1.2 Market Forecast
8.4.2 Mexico
8.4.2.1 Market Trends
8.4.2.2 Market Forecast
8.4.3 Others
8.4.3.1 Market Trends
8.4.3.2 Market Forecast
8.5 Middle East and Africa
8.5.1 Market Trends
8.5.2 Market Breakup by Country
8.5.3 Market Forecast

9 SWOT Analysis
9.1 Overview
9.2 Strengths
9.3 Weaknesses
9.4 Opportunities
9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis
11.1 Overview
11.2 Bargaining Power of Buyers
11.3 Bargaining Power of Suppliers
11.4 Degree of Competition
11.5 Threat of New Entrants
11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape
13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
13.3.1 Alibaba Group Holding Limited
13.3.1.1 Company Overview
13.3.1.2 Product Portfolio
13.3.1.3 Financials
13.3.1.4 SWOT Analysis
13.3.2 Amazon.com Inc.
13.3.2.1 Company Overview
13.3.2.2 Product Portfolio
13.3.2.3 Financials
13.3.2.4 SWOT Analysis
13.3.3 Apple Inc.
13.3.3.1 Company Overview
13.3.3.2 Product Portfolio
13.3.3.3 Financials
13.3.3.4 SWOT Analysis
13.3.4 B2W Companhia Digital (Lojas Americanas S/A)
13.3.4.1 Company Overview
13.3.4.2 Product Portfolio
13.3.4.3 Financials
13.3.4.4 SWOT Analysis
13.3.5 Ebay Inc.
13.3.5.1 Company Overview
13.3.5.2 Product Portfolio
13.3.5.3 Financials
13.3.5.4 SWOT Analysis
13.3.6 Groupon Inc.
13.3.6.1 Company Overview
13.3.6.2 Product Portfolio
13.3.6.3 Financials
13.3.6.4 SWOT Analysis
13.3.7 Rakuten
13.3.7.1 Company Overview
13.3.7.2 Product Portfolio
13.3.7.3 Financials
13.3.7.4 SWOT Analysis
13.3.8 Walmart Inc.
13.3.8.1 Company Overview
13.3.8.2 Product Portfolio
13.3.8.3 Financials
13.3.8.4 SWOT Analysis
13.3.9 Zalando SE
13.3.9.1 Company Overview
13.3.9.2 Product Portfolio
13.3.9.3 Financials

List of Figures

Figure 1: Global: E-Commerce Market: Major Drivers and Challenges
Figure 2: Global: E-Commerce Market: Sales Value (in Trillion US$), 2017-2022
Figure 3: Global: E-Commerce Market: Breakup by Type (in %), 2022
Figure 4: Global: E-Commerce Market: Breakup by Transaction (in %), 2022
Figure 5: Global: E-Commerce Market: Breakup by Region (in %), 2022
Figure 6: Global: E-Commerce Market Forecast: Sales Value (in Trillion US$), 2023-2028
Figure 7: Global: E-Commerce (Home Appliances) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 8: Global: E-Commerce (Home Appliances) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 9: Global: E-Commerce (Apparel, Footwear and Accessories) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 10: Global: E-Commerce (Apparel, Footwear and Accessories) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 11: Global: E-Commerce (Books) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 12: Global: E-Commerce (Books) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 13: Global: E-Commerce (Cosmetics) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 14: Global: E-Commerce (Cosmetics) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 15: Global: E-Commerce (Groceries) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 16: Global: E-Commerce (Groceries) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 17: Global: E-Commerce (Others) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 18: Global: E-Commerce (Others) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 19: Global: E-Commerce (Business-to-Consumer) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 20: Global: E-Commerce (Business-to-Consumer) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 21: Global: E-Commerce (Business-to-Business) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 22: Global: E-Commerce (Business-to-Business) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 23: Global: E-Commerce (Consumer-to-Consumer) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 24: Global: E-Commerce (Consumer-to-Consumer) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 25: Global: E-Commerce (Other Transactions) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 26: Global: E-Commerce (Other Transactions) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 27: North America: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 28: North America: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 29: United States: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 30: United States: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 31: Canada: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 32: Canada: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 33: Asia Pacific: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 34: Asia Pacific: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 35: China: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 36: China: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 37: Japan: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 38: Japan: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 39: India: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 40: India: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 41: South Korea: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 42: South Korea: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 43: Australia: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 44: Australia: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 45: Indonesia: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 46: Indonesia: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 47: Others: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 48: Others: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 49: Europe: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 50: Europe: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 51: Germany: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 52: Germany: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 53: France: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 54: France: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 55: United Kingdom: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 56: United Kingdom: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 57: Italy: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 58: Italy: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 59: Spain: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 60: Spain: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 61: Russia: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 62: Russia: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 63: Others: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 64: Others: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 65: Latin America: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 66: Latin America: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 67: Brazil: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 68: Brazil: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 69: Mexico: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 70: Mexico: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 71: Others: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 72: Others: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 73: Middle East and Africa: E-Commerce Market: Sales Value (in Billion US$), 2017 & 2022
Figure 74: Middle East and Africa: E-Commerce Market: Breakup by Country (in %), 2022
Figure 75: Middle East and Africa: E-Commerce Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 76: Global: E-Commerce Industry: SWOT Analysis
Figure 77: Global: E-Commerce Industry: Value Chain Analysis
Figure 78: Global: E-Commerce Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: E-Commerce Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: E-Commerce Market Forecast: Breakup by Type (in Billion US$), 2023-2028
Table 3: Global: E-Commerce Market Forecast: Breakup by Transaction (in Billion US$), 2023-2028
Table 4: Global: E-Commerce Market Forecast: Breakup by Region (in Billion US$), 2023-2028
Table 5: Global: E-Commerce Market: Competitive Structure
Table 6: Global: E-Commerce Market: Key Players