Table of Content

1 INTRODUCTION 22
1.1 INTRODUCTION TO COVID-19 22
1.2 COVID-19 HEALTH ASSESSMENT 22
FIGURE 1 COVID-19: GLOBAL PROPAGATION 22
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 23
1.3 COVID-19 ECONOMIC ASSESSMENT 24
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020 24
1.3.1 COVID-19 ECONOMIC IMPACT?SCENARIO ASSESSMENT 25
FIGURE 4 FACTORS IMPACTING GLOBAL ECONOMY 25
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY 26
1.4 OBJECTIVES OF THE STUDY 27
1.5 MARKET DEFINITION 27
1.5.1 INCLUSIONS AND EXCLUSIONS 28
1.6 MARKET SCOPE 28
1.6.1 MARKET SEGMENTATION 29
1.6.2 REGIONS COVERED 29
1.6.3 YEARS CONSIDERED FOR THE STUDY 30
1.7 CURRENCY CONSIDERED 30
1.8 STAKEHOLDERS 30
1.9 SUMMARY OF CHANGES 31

2 RESEARCH METHODOLOGY 32
2.1 RESEARCH DATA 32
FIGURE 6 GLOBAL INFLUENCER MARKETING PLATFORM MARKET: RESEARCH DESIGN 32
2.1.1 SECONDARY DATA 33
2.1.2 PRIMARY DATA 33
2.1.2.1 Breakup of primary profiles 33
2.1.2.2 Key industry insights 34
TABLE 1 PRIMARY INTERVIEWS 34
2.2 MARKET BREAKUP AND DATA TRIANGULATION 35
FIGURE 7 DATA TRIANGULATION 35
2.3 MARKET SIZE ESTIMATION 35
FIGURE 8 INFLUENCER MARKETING PLATFORM MARKET: MARKET ESTIMATION AND FORECAST METHODOLOGY 36
2.4 MARKET FORECAST 36
TABLE 2 FACTOR ANALYSIS 36
2.5 COMPANY EVALUATION MATRIX RESEARCH METHODOLOGY 37
TABLE 3 EVALUATION CRITERIA 37
2.5.1 VENDOR INCLUSION CRITERIA 37
2.6 ASSUMPTIONS FOR THE STUDY 38
2.7 LIMITATIONS OF THE STUDY 39

3 EXECUTIVE SUMMARY 40
TABLE 4 GLOBAL INFLUENCER MARKETING PLATFORM MARKET SIZE AND GROWTH RATE, 2016–2019 (USD MILLION, Y-O-Y%) 41
TABLE 5 GLOBAL INFLUENCER MARKETING PLATFORM MARKET SIZE AND GROWTH RATE, 2019–2025 (USD MILLION, Y-O-Y%) 41
FIGURE 9 SOLUTION SEGMENT TO HOLD LARGER MARKET SIZE IN 2020 42
FIGURE 10 SEARCH AND DISCOVERY SEGMENT TO HOLD LARGEST MARKET SIZE IN 2020 42
FIGURE 11 CONSULTING SERVICES SEGMENT TO HOLD LARGEST MARKET SHARE IN 2020 43
FIGURE 12 LARGE ENTERPRISES SEGMENT TO HOLD LARGER MARKET SHARE IN 2020 43
FIGURE 13 FASHION AND LIFESTYLE END SEGMENT TO HOLD LARGEST MARKET SIZE IN 2020 44
FIGURE 14 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2020 44

4 PREMIUM INSIGHTS 45
4.1 ATTRACTIVE OPPORTUNITIES IN INFLUENCER MARKETING PLATFORM MARKET 45
FIGURE 15 INCREASING PENETRATION OF 5G TECHNOLOGY TO BOOST MARKET GROWTH 45
4.2 INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION 46
FIGURE 16 SEARCH AND DISCOVERY SEGMENT TO HOLD LARGEST MARKET SIZE DURING FORECAST PERIOD 46
4.3 INFLUENCER MARKETING PLATFORM MARKET, BY REGION 46
FIGURE 17 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2020 46
4.4 INFLUENCER MARKETING PLATFORM MARKET, TOP THREE APPLICATIONS AND END USERS 47
FIGURE 18 SEARCH AND DISCOVERY SEGMENT AND FASHION AND LIFESTYLE END USER TO HOLD LARGEST MARKET SHARES IN 2020 47

5 MARKET OVERVIEW AND INDUSTRY TRENDS 48
5.1 INTRODUCTION 48
5.2 MARKET DYNAMICS 48
FIGURE 19 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: INFLUENCER MARKETING PLATFORM MARKET 48
5.2.1 DRIVERS 49
5.2.1.1 Customers’ shift toward video-based content across the OTT space 49
5.2.1.2 Increase in adoption of ad-blocking software 49
5.2.2 RESTRAINTS 50
5.2.2.1 Lack of capabilities to measure campaign effectiveness 50
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5.2.3 OPPORTUNITIES 50
5.2.3.1 Influencer marketing platform to gain customer trust and create new brand image 50
5.2.3.2 Influencer marketing to increase demand for big data analytics, AI, and ML 50
5.2.4 CHALLENGES 51
5.2.4.1 Increase in the number of fake followers 51
5.2.5 CUMULATIVE GROWTH ANALYSIS 51
5.3 INDUSTRY TRENDS 51
5.3.1 EVOLUTION 51
FIGURE 20 EVOLUTION OF INFLUENCER MARKETING PLATFORM 51
5.4 ECOSYSTEM 53
FIGURE 21 ECOSYSTEM OF INFLUENCER MARKETING PLATFORM 53
5.5 INFLUENCER MARKETING PLATFORM MARKET: COVID-19 IMPACT 53
FIGURE 22 INFLUENCER MARKETING PLATFORM MARKET TO DECLINE BETWEEN 2020 AND 2021 54
5.6 CASE STUDY ANALYSIS 54
5.6.1 USE CASE 1: MICHELIN USED TRAACKR TO LAUNCH BRAND AWARENESS CAMPAIGN WITH INFLUENCERS DURING COVID-19 54
5.6.2 USE CASE 2: KLEAR HELPED NUUN TO SAVE SIX HOURS OF WEEKLY INFLUENCER MANAGEMENT WORK 55
5.6.3 USE CASE 3: LOVESAC USED ASPIREIQ’S CONNECT TOOL TO BUILD ORGANIC INFLUENCER RELATIONSHIPS 55
5.6.4 USE CASE 4: WALMART USED LINQIA INFLUENCER MARKETING PLATFORM TO EXPAND ITS SUBSCRIPTION BASE 56
5.6.5 USE CASE 5: ONEPLUS USED BRANDWATCH TO ADD CONTEXT TO THEIR BRAND TRACKING 56
5.6.6 USE CASE 6: ABU DHABI’S DEPARTMENT OF CULTURE AND TOURISM PARTNERED WITH HOOTSUITE AND BRANDWATCH TO BOOST ITS TOURISM USING SOCIAL MEDIA 57
5.7 VALUE CHAIN ANALYSIS 57
FIGURE 23 VALUE CHAIN ANALYSIS 57
5.8 TECHNOLOGY ANALYSIS 58
5.8.1 ARTIFICIAL INTELLIGENCE/MACHINE LEARNING AND INFLUENCER MARKETING PLATFORM 58
5.8.2 5G AND INFLUENCER MARKETING PLATFORM 59
5.8.3 NATURAL LANGUAGE PROCESSING AND INFLUENCER MARKETING PLATFORM 59
5.8.4 BLOCKCHAIN AND INFLUENCER MARKETING PLATFORM 59
5.9 PATENT ANALYSIS 59
5.9.1 PATENTS FILED: INFLUENCER MARKETING PLATFORM, BY END USER, 2019–2020 60
5.10 REGULATORY IMPLICATIONS 60
5.10.1 FEDERAL TRADE COMMISSION 60
5.10.2 GENERAL DATA PROTECTION REGULATION 61
5.10.3 GOVERNANCE, RISK, AND COMPLIANCE STANDARDS 61
5.10.4 HEALTH INFORMATION TECHNOLOGY FOR ECONOMIC AND CLINICAL HEALTH 61
5.10.5 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT 61

6 INFLUENCER MARKETING PLATFORM MARKET, BY COMPONENT 62
6.1 INTRODUCTION 63
6.1.1 COMPONENTS: INFLUENCER MARKETING PLATFORM MARKET DRIVERS 63
6.1.2 COMPONENTS: COVID-19 IMPACT 63
FIGURE 24 SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 64
TABLE 6 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION) 64
TABLE 7 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION) 64
6.2 SOLUTION 65
TABLE 8 SOLUTION: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 65
TABLE 9 SOLUTION: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 66
6.3 SERVICES 66
FIGURE 25 SUPPORT AND MAINTENANCE SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 66
TABLE 10 SERVICES: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 67
TABLE 11 SERVICES: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 67
TABLE 12 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION) 67
TABLE 13 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION) 68
6.3.1 CONSULTING 68
TABLE 14 CONSULTING: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 68
TABLE 15 CONSULTING: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 69
6.3.2 DEPLOYMENT AND INTEGRATION 69
TABLE 16 DEPLOYMENT AND INTEGRATION: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 69
TABLE 17 DEPLOYMENT AND INTEGRATION: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 70
6.3.3 SUPPORT AND MAINTENANCE 70
TABLE 18 SUPPORT AND MAINTENANCE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 70
TABLE 19 SUPPORT AND MAINTENANCE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 71
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7 INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION 72
7.1 INTRODUCTION 73
7.1.1 APPLICATIONS: INFLUENCER MARKETING PLATFORM MARKET DRIVERS 73
7.1.2 APPLICATIONS: COVID-19 IMPACT 73
FIGURE 26 INFLUENCER RELATIONSHIP MANAGEMENT SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 74
TABLE 20 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION) 74
TABLE 21 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION) 75
7.2 SEARCH AND DISCOVERY 75
TABLE 22 SEARCH AND DISCOVERY: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 76
TABLE 23 SEARCH AND DISCOVERY: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 76
7.3 CAMPAIGN MANAGEMENT 76
TABLE 24 CAMPAIGN MANAGEMENT: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 77
TABLE 25 CAMPAIGN MANAGEMENT: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 77
7.4 INFLUENCER RELATIONSHIP MANAGEMENT 77
TABLE 26 INFLUENCER RELATIONSHIP MANAGEMENT: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 78
TABLE 27 INFLUENCER RELATIONSHIP MANAGEMENT: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 78
7.5 ANALYTICS AND REPORTING 78
TABLE 28 ANALYTICS AND REPORTING: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 79
TABLE 29 ANALYTICS AND REPORTING: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 79
7.6 COMPLIANCE MANAGEMENT AND FRAUD DETECTION 79
TABLE 30 COMPLIANCE MANAGEMENT AND FRAUD DETECTION: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 80
TABLE 31 COMPLIANCE MANAGEMENT AND FRAUD DETECTION: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 80
7.7 OTHERS 81
TABLE 32 OTHER APPLICATIONS: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 81
TABLE 33 OTHER APPLICATIONS: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 81
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8 MARKETING PLATFORM MARKET, BY ORGANIZATION SIZE 82
8.1 INTRODUCTION 83
8.1.1 ORGANIZATION SIZE: INFLUENCER MARKETING PLATFORM MARKET DRIVERS 83
8.1.2 ORGANIZATION SIZE: COVID-19 IMPACT 83
FIGURE 27 LARGE ENTERPRISES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 84
TABLE 34 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 84
TABLE 35 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 84
8.2 LARGE ENTERPRISES 85
TABLE 36 LARGE ENTERPRISES: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 85
TABLE 37 LARGE ENTERPRISES: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 85
8.3 SMALL AND MEDIUM-SIZED ENTERPRISES 86
TABLE 38 SMALL AND MEDIUM-SIZED ENTERPRISES: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 86
TABLE 39 SMALL AND MEDIUM-SIZED ENTERPRISES: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 86

9 INFLUENCER MARKETING PLATFORM MARKET, BY END USER 87
9.1 INTRODUCTION 88
9.1.1 END USERS: INFLUENCER MARKETING PLATFORM MARKET DRIVERS 88
9.1.2 END USERS: COVID-19 IMPACT 89
9.1.3 INFLUENCER MARKETING PLATFORM: ENTERPRISE USE CASES 89
FIGURE 28 HEALTH AND WELLNESS SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 90
TABLE 40 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2016–2019 (USD MILLION) 91
TABLE 41 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2019–2025 (USD MILLION) 91
9.2 FASHION AND LIFESTYLE 92
TABLE 42 FASHION AND LIFESTYLE: USE CASES 92
TABLE 43 FASHION AND LIFESTYLE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 92
TABLE 44 FASHION AND LIFESTYLE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 93
9.3 AGENCIES AND PUBLIC RELATIONS 93
TABLE 45 AGENCIES AND PR: USE CASES 93
TABLE 46 AGENCIES AND PR: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 94
TABLE 47 AGENCIES AND PR: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 94
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9.4 RETAIL AND CONSUMER GOODS 94
TABLE 48 RETAIL AND CONSUMER GOODS: USE CASES 95
TABLE 49 RETAIL AND CONSUMER GOODS: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 95
TABLE 50 RETAIL AND CONSUMER GOODS: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 95
9.5 HEALTH AND WELLNESS 96
TABLE 51 HEALTH AND WELLNESS: USE CASES 96
TABLE 52 HEALTH AND WELLNESS: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 96
TABLE 53 HEALTH AND WELLNESS: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 97
9.6 AD-TECH 97
TABLE 54 AD-TECH: USE CASES 97
TABLE 55 AD-TECH: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 98
TABLE 56 AD-TECH: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 98
9.7 BANKING AND FINANCE 98
TABLE 57 BANKING AND FINANCE: USE CASES 99
TABLE 58 BANKING AND FINANCE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 99
TABLE 59 BANKING AND FINANCE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 99
9.8 TRAVEL AND TOURISM 100
TABLE 60 TRAVEL AND TOURISM: USE CASES 100
TABLE 61 TRAVEL AND TOURISM: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 100
TABLE 62 TRAVEL AND TOURISM: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 101
9.9 OTHERS 101
TABLE 63 OTHERS: USE CASES 101
TABLE 64 OTHERS: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 102
TABLE 65 OTHERS: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 102

10 INFLUENCER MARKETING PLATFORM MARKET, BY REGION 103
10.1 INTRODUCTION 104
FIGURE 29 GERMANY TO ACCOUNT FOR HIGHEST CAGR DURING FORECAST PERIOD 104
FIGURE 30 ASIA PACIFIC TO ACCOUNT FOR HIGHEST CAGR DURING FORECAST PERIOD 105
TABLE 66 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2016–2019 (USD MILLION) 105
TABLE 67 INFLUENCER MARKETING PLATFORM MARKET SIZE, BY REGION, 2019–2025 (USD MILLION) 105
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10.2 NORTH AMERICA 106
10.2.1 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET DRIVERS 106
10.2.2 NORTH AMERICA: COVID-19 IMPACT 107
10.2.3 NORTH AMERICA: REGULATIONS 107
10.2.3.1 Federal Trade Commission 107
10.2.3.2 Advertising Standards Canada 107
10.2.3.3 The Competition Act 108
FIGURE 31 NORTH AMERICA: MARKET SNAPSHOT 108
TABLE 68 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION) 109
TABLE 69 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION) 109
TABLE 70 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION) 109
TABLE 71 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION) 110
TABLE 72 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION) 110
TABLE 73 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION) 111
TABLE 74 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 111
TABLE 75 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 111
TABLE 76 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2016–2019 (USD MILLION) 112
TABLE 77 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2019–2025 (USD MILLION) 112
TABLE 78 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION) 113
TABLE 79 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION) 113
10.2.4 UNITED STATES 113
10.2.5 CANADA 114
10.3 EUROPE 114
10.3.1 EUROPE: INFLUENCER MARKETING PLATFORM MARKET DRIVERS 114
10.3.2 EUROPE: COVID-19 IMPACT 114
10.3.3 EUROPE: REGULATIONS 115
10.3.3.1 Competition and Markets Authority 115
10.3.3.2 Advertising Standards Authority 115
10.3.3.3 Dutch Advertising Code 115
TABLE 80 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION) 115
TABLE 81 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION) 116
TABLE 82 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION) 116
TABLE 83 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION) 116
TABLE 84 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION) 117
TABLE 85 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION) 117
TABLE 86 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 118
TABLE 87 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 118
TABLE 88 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2016–2019 (USD MILLION) 118
TABLE 89 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2019–2025 (USD MILLION) 119
TABLE 90 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION) 119
TABLE 91 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION) 120
10.3.4 UNITED KINGDOM 120
10.3.5 GERMANY 120
10.3.6 FRANCE 120
10.3.7 REST OF EUROPE 121
10.4 ASIA PACIFIC 121
10.4.1 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET DRIVERS 121
10.4.2 ASIA PACIFIC: COVID-19 IMPACT 121
10.4.3 ASIA PACIFIC: REGULATIONS 122
10.4.3.1 Advertising Standards Council of India 122
10.4.3.2 Advertisement Law of the People’s Republic of China 122
10.4.3.3 Consumers Association of Singapore 122
10.4.3.4 Australian Influencer Marketing Council 122
FIGURE 32 ASIA PACIFIC: MARKET SNAPSHOT 123
TABLE 92 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION) 123
TABLE 93 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION) 124
TABLE 94 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION) 124
TABLE 95 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION) 124
TABLE 96 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION) 125
TABLE 97 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION) 125
TABLE 98 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 126
TABLE 99 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 126
TABLE 100 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2016–2019 (USD MILLION) 126
TABLE 101 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2019–2025 (USD MILLION) 127
TABLE 102 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION) 127
TABLE 103 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION) 128
10.4.4 CHINA 128
10.4.5 AUSTRALIA AND NEW ZEALAND 128
10.4.6 INDIA 129
10.4.7 REST OF ASIA PACIFIC 129
10.5 MIDDLE EAST AND AFRICA 129
10.5.1 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET DRIVERS 129
10.5.2 MIDDLE EAST AND AFRICA: COVID-19 IMPACT 130
10.5.3 MIDDLE EAST AND AFRICA: REGULATIONS 130
10.5.3.1 National Media Council 130
10.5.3.2 Advertising Regulatory Board of South Africa 130
TABLE 104 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION) 130
TABLE 105 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION) 131
TABLE 106 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION) 131
TABLE 107 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION) 131
TABLE 108 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION) 132
TABLE 109 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION) 132
TABLE 110 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 133
TABLE 111 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 133
TABLE 112 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2016–2019 (USD MILLION) 133
TABLE 113 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2020–2025 (USD MILLION) 134
TABLE 114 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION) 134
TABLE 115 MIDDLE EAST AND AFRICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION) 134
10.5.4 MIDDLE EAST 135
10.5.5 AFRICA 135
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10.6 LATIN AMERICA 135
10.6.1 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET DRIVERS 135
10.6.2 LATIN AMERICA: COVID-19 IMPACT 136
10.6.3 LATIN AMERICA: REGULATIONS 136
10.6.3.1 Brazilian Advertising Self-Regulation Council 136
10.6.3.2 Brazilian Consumer Protection Code 136
TABLE 116 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION) 136
TABLE 117 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COMPONENT, 2020–2025 (USD MILLION) 137
TABLE 118 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION) 137
TABLE 119 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION) 137
TABLE 120 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION) 138
TABLE 121 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION) 138
TABLE 122 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 139
TABLE 123 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 139
TABLE 124 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2016–2019 (USD MILLION) 139
TABLE 125 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY END USER, 2020–2025 (USD MILLION) 140
TABLE 126 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION) 140
TABLE 127 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SIZE, BY COUNTRY, 2020–2025 (USD MILLION) 141
10.6.4 BRAZIL 141
10.6.5 MEXICO 141
10.6.6 REST OF LATIN AMERICA 141

11 COMPETITIVE LANDSCAPE 142
11.1 OVERVIEW 142
11.2 MARKET EVALUATION FRAMEWORK 142
FIGURE 33 MARKET EVALUATION FRAMEWORK 142
11.3 MARKET SHARE, 2020 143
FIGURE 34 IZEA WORLDWIDE TO LEAD INFLUENCER MARKETING PLATFORM MARKET IN 2020 143
11.4 KEY MARKET DEVELOPMENTS 144
11.4.1 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS 144
TABLE 128 NEW PRODUCT LAUNCHES AND PRODUCT ENHANCEMENTS, 2019–2020 144
11.4.2 BUSINESS EXPANSIONS 145
TABLE 129 BUSINESS EXPANSIONS, 2018–2020 145
11.4.3 MERGERS AND ACQUISITIONS 145
TABLE 130 MERGERS AND ACQUISITIONS, 2019–2020 145
11.4.4 PARTNERSHIPS, AGREEMENTS, CONTRACTS, AND COLLABORATIONS 146
TABLE 131 PARTNERSHIPS, AGREEMENTS, CONTRACTS, AND COLLABORATIONS,
2019–2020 146
11.5 COMPANY EVALUATION MATRIX 146
11.5.1 COMPANY EVALUATION MATRIX DEFINITIONS AND METHODOLOGY 147
11.5.2 MARKET RANKING ANALYSIS, BY COMPANY 147
FIGURE 35 RANKING OF KEY PLAYERS, 2020 147
11.5.3 STAR 147
11.5.4 EMERGING LEADER 147
11.5.5 PERVASIVE 148
11.5.6 PARTICIPANT 148
FIGURE 36 INFLUENCER MARKETING PLATFORM MARKET (GLOBAL), COMPANY EVALUATION MATRIX, 2020 148
11.6 STARTUP/SME EVALUATION MATRIX, 2020 149
11.6.1 PROGRESSIVE COMPANIES 149
11.6.2 RESPONSIVE COMPANIES 149
11.6.3 DYNAMIC COMPANIES 149
11.6.4 STARTING BLOCKS 149
FIGURE 37 INFLUENCER MARKETING PLATFORM MARKET (GLOBAL), STARTUP/SME EVALUATION MATRIX, 2020 150
12 COMPANY PROFILES 151
12.1 INTRODUCTION 151
(Business Overview, Solutions & Services, Key Insights, Recent Developments,, MnM View)*
12.2 IZEA WORLDWIDE 151
FIGURE 38 IZEA WORLDWIDE: COMPANY SNAPSHOT 152
12.3 QUOTIENT TECHNOLOGY 156
FIGURE 39 QUOTIENT TECHNOLOGY: COMPANY SNAPSHOT 156
12.4 LAUNCHMETRICS 160
12.5 JULIUS 163
12.6 TRAACKR 165
12.7 UPFLUENCE 167
12.8 KLEAR 169
12.9 ASPIREIQ 171
12.10 CREATORIQ 172
12.11 MAVRCK 173
12.12 IMPACT 175
12.13 BRANDWATCH 177
12.14 LINQIA 178
12.15 ONALYTICA 179
12.16 SOCIAL BEAT 180
12.17 EXPERTVOICE 181
*Details on Business Overview, Solutions & Services, Key Insights, Recent Developments, MnM View might not be captured in case of unlisted companies.
12.18 STARTUP/SME PROFILES 182
12.18.1 LEFTY 182
12.18.2 LUMANU 182
12.18.3 INFLUENCERDB 183
12.18.4 TAGGER 183
12.18.5 HEEPSY 184
12.18.6 FOURSTARZZ MEDIA 184
12.18.7 JUULR 185
12.18.8 INTELLIFLUENCE 185
12.18.9 INSENSE 186
12.18.10 TALENT VILLAGE 186
12.18.11 THE ROOM 187
12.18.12 BLOGMINT 187
12.18.13 ZINE 188
12.18.14 CAPTIV8 188
13 ADJACENT AND RELATED MARKETS 189
13.1 INTRODUCTION 189
13.2 DIGITAL MARKETING SOFTWARE MARKET? GLOBAL FORECAST TO 2022 189
13.2.1 MARKET DEFINITION 189
13.2.2 MARKET OVERVIEW 189
TABLE 132 DIGITAL MARKETING SOFTWARE MARKET SIZE AND GROWTH RATE,
2015–2022 (USD MILLION, Y-O-Y %) 189
13.2.2.1 Digital marketing software market, by component 190
TABLE 133 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT,
2015–2022 (USD MILLION) 190
TABLE 134 SOFTWARE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 190
TABLE 135 SERVICES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 191
13.2.2.2 Digital marketing software market, by software 191
TABLE 136 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOFTWARE,
2015–2022 (USD MILLION) 191
13.2.2.3 Digital marketing software market, by service 192
TABLE 137 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE,
2015–2022 (USD MILLION) 192
TABLE 138 PROFESSIONAL SERVICES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY TYPE, 2015–2022 (USD MILLION) 192
13.2.2.4 Digital marketing software market, by deployment type 192
TABLE 139 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION) 193
_
13.2.2.5 Digital marketing software market, by organization size 193
TABLE 140 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 193
13.2.2.6 Digital marketing software market, by end user 193
TABLE 141 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY END USER,
2015–2022 (USD MILLION) 194
13.2.2.7 Digital marketing software market, by region 194
TABLE 142 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 194
13.3 CONTENT MARKETING SOFTWARE MARKET– GLOBAL FORECAST TO 2023 195
13.3.1 MARKET DEFINITION 195
13.3.2 MARKET OVERVIEW 195
TABLE 143 CONTENT MARKETING SOFTWARE MARKET SIZE AND GROWTH RATE,
2016–2023 (USD MILLION, Y-O-Y %) 195
13.3.2.1 Content marketing software market, by component 195
TABLE 144 CONTENT MARKETING SOFTWARE MARKET SIZE, BY COMPONENT,
2016–2023 (USD MILLION) 196
TABLE 145 SOFTWARE: CONTENT MARKETING SOFTWARE MARKET SIZE, BY REGION, 2016–2023 (USD MILLION) 196
TABLE 146 SERVICES: CONTENT MARKETING