1. EXECUTIVE SUMMARY
1.1. Overview
1.2. Key findings
1.3. Critical success factors

2. MILLENNIALS ARE A KEY AUDIENCE FOR RETAIL BANKING
2.1. Defining the demographic opportunity
2.1.1. Millennials were born between 1983 and 1996
2.1.2. Millennials have emerged as the largest living generation in many (but not all) tions
2.1.3. Millennials are highly urbanized and more diverse than their predecessors
2.2. Millennials over-index for the majority of fincial products
2.2.1. Fincial product usage has increased among millennials as the cohort has matured
2.2.2. Over 80% of millennials globally hold a current or savings account, making debit cards the primary fincial product
2.2.3. Over two thirds of millennials own a credit card
2.2.4. Lifestage and generatiol circumstances have prompted a heightened need for loans
2.2.5. Millennials have emerged as the most important generation-based mortgage market
2.2.6. Under half of millennials have a pension at a time when day-to-day expenses take priority
2.2.7. Millennials are important investors in spite of their day-to-day fincial challenges
2.2.8. A majority of millennials have adopted most insurance products
2.3. Millennial lifestyles are characterized by life-defining events
2.3.1. Millennials are more likely to be contemplating married life and starting a family
2.3.2. Millennials represent the largest group of customers buying a house for the first time
2.3.3. The fluid ture of millennials’ lifestyles make relocation a desirable and doable option
2.3.4. Generation- and lifestage-defining events are shaping millennials’ fincial goals
2.3.5. Despite negative stereotypes, millennials are good at maging money

3. MILLENNIAL ATTITUDES AND ACTIONS WARRANT SPECIAL FOCUS
3.1. Millennials express moderate satisfaction with their product holdings
3.1.1. Millennials are more likely to be promoters than detractors for their major account holdings
3.1.2. Millennials are typically ambivalent towards the mortgages and loans they hold
3.1.3. Millennials rate their mobile banking experiences positively
3.2. Millennials could be making better use of banking product features
3.2.1. A wide range of fincial magement tools are desired but not widely used
3.3. Millennials are pretty typical in their research choices
3.3.1. Savings: Millennials want the best rate from a reputable brand offering friction-free banking
3.3.2. Mortgages: Millennials are fixated on securing the best rate, ideally from a local bank brand
3.3.3. Loans: The influences shaping loan choices are consistent for millennials and the total market
3.3.4. Investments: Millennials’ motivations are led by a desire for an immediate income stream

4. APPENDIX
4.1. Abbreviations and acronym
4.1.1. Definitions
4.2. Methodology
4.2.1. GlobalData’s 2018 Retail Banking Insight Survey
4.3. Secondary sources
4.4. Further reading