1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Introduction
3.1 Overview
3.2 Executive Summary
3.3 Key Industry Trends

4 Global Advertising Market
4.1 Current and Historical Market Trends
4.2 Performance of Various Segments
4.3 Performance of Various Regions
4.4 Key Players and their Market Shares
4.5 Market Forecast

5 Global Mobile Advertising Market
5.1 Market Overview
5.2 Key Market Drivers
5.3 Current and Historical Market Trends
5.4 Market Breakup by Platform
5.4.1 Search
5.4.2 Display
5.4.3 Video
5.4.4 Social Media
5.4.5 Websites
5.4.6 Others
5.5 Performance of Various Regions
5.5.1 North America
5.5.2 Asia Pacific
5.5.3 Europe
5.5.4 Middle East and Africa
5.5.5 Latin America
5.6 Market Breakup by Industry
5.7 Market Breakup by Device
5.8 Market Forecast
5.9 Mobile Advertising Pricing Models
5.10 Margins in Mobile Advertising
5.11 Porters Five Forces Analysis
5.11.1 Bargaining Power of Suppliers
5.11.2 Bargaining Power of Buyers
5.11.3 Threat of Substitutes
5.11.4 Competitive Rivalry
5.11.5 Threat of New Entrants
5.12 Key Challenges

6 Global Mobile Advertising Market: Competitive Landscape
6.1 Market Structure
6.2 Profiles of Leading Players

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List of Figures

Figure 5 1: Global: Advertising Market: Sales Value (in US$ Billion), 2010-2017
Figure 5 2: Global: Advertising Market: Breakup by Segment (in %), 2017
Figure 5 3: Global: Advertising Market: Regional Breakup by Value (in US$ Billion), 2010 and 2017
Figure 5 4: Global: Advertising Market: Regional Breakup (in %), 2017
Figure 5 5: Global: Advertising Market: Share of Key Players (in %), 2017
Figure 5 6: Global: Advertising Market Forecast: Sales Value (in US$ Billion), 2018-2023
Figure 5 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2023
Figure 5 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2023
Figure 6 1: Global: Mobile Advertising Market: Sales Value (in US$ Billion), 2010-2017
Figure 6 2: Global: Mobile Advertising Market: Breakup by Segment (in %), 2017
Figure 6 3: Global: Mobile Search Advertising Market: Sales Value (in US$ Billion), 2017 and 2023
Figure 6 4: Global: Mobile Display Advertising Market: Sales Value (in US$ Billion), 2017 and 2023
Figure 6 5: Global: Mobile Video Advertising Market: Sales Value (in US$ Billion), 2017 and 2023
Figure 6 6: Global: Mobile Social Media Advertising Market: Sales Value (in US$ Billion), 2017 and 2023
Figure 6 7: Global: Mobile Website Advertising Market: Sales Value (in US$ Billion), 2017 and 2023
Figure 6 8: Global: Mobile Advertising Market: Regional Breakup by Value (in US$ Billion), 2017 and 2023
Figure 6 9: Global: Mobile Advertising Market: Regional Breakup (in %), 2017
Figure 6 10: North America: Mobile Advertising Market: Regional Breakup by Value (in US$ Billion), 2017 and 2023
Figure 6 11: Asia Pacific: Mobile Advertising Market: Regional Breakup by Value (in US$ Billion), 2017 and 2023
Figure 6 12: Europe: Mobile Advertising Market: Regional Breakup by Value (in US$ Billion), 2017 and 2023
Figure 6 13: Middle East and Africa: Mobile Advertising Market: Regional Breakup by Value (in US$ Billion), 2017 and 2023
Figure 6 14: Latin America: Mobile Advertising Market: Regional Breakup by Value (in US$ Billion), 2017 and 2023
Figure 6 15: Global: Mobile Advertising Market: Breakup by Industries (in %), 2017
Figure 6 16: Global: Mobile Advertising Market: Breakup by Device (in %), 2017
Figure 6 18: Global: Mobile Advertising Market Forecast: Sales Value (in US$ Billion), 2018-2023
Figure 6 17: Mobile Advertising Market: Porter’s Five Forces Analysis


List of Tables

Table 3 1: Global: Advertising Market: Performance of Various Segments, (in US$ Billion), 2010-2017
Table 3 2: Global: Advertising Market Forecast: Performance of Various Segments, (in US$ Billion), 2018-2023