Table of Content

1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Introduction
3.1 Overview
3.2 Executive Summary
3.3 Key Industry Trends

4 Global Advertising Market
4.1 Current and Historical Market Trends
4.2 Performance of Various Segments
4.3 Performance of Various Regions
4.4 Key Players and their Market Shares
4.5 Market Forecast

5 Global Mobile Advertising Market
5.1 Market Overview
5.2 Key Market Drivers
5.3 Current and Historical Market Trends
5.4 Impact of COVID-19
5.5 Market Breakup by Segment
5.5.1 Search
5.5.2 Display
5.5.3 Video
5.5.4 Social Media
5.5.5 Websites
5.5.6 Others
5.6 Performance of Various Regions
5.6.1 North America
5.6.2 Asia Pacific
5.6.3 Europe
5.6.4 Middle East and Africa
5.6.5 Latin America
5.7 Market Breakup by Industry
5.8 Market Forecast
5.9 Mobile Advertising Pricing Models
5.10 Margins in Mobile Advertising
5.11 Porters Five Forces Analysis
5.11.1 Bargaining Power of Suppliers
5.11.2 Bargaining Power of Buyers
5.11.3 Threat of Substitutes
5.11.4 Competitive Rivalry
5.11.5 Threat of New Entrants
5.12 Key Challenges

6 Global Mobile Advertising Market: Competitive Landscape
6.1 Market Structure
6.2 Profiles of Leading Players

List of Figures

Figure 1: Global: Mobile Advertising Market: Major Drivers and Challenges
Figure 2: Global: Advertising Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Advertising Market: Breakup by Segment (in %), 2021
Figure 4: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2016 and 2021
Figure 5: Global: Advertising Market: Regional Breakup (in %), 2021
Figure 6: Global: Advertising Market: Share of Key Players (in %), 2021
Figure 7: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 8: Global: Advertising Market Forecast: Breakup by Segment (in %), 2027
Figure 9: Global: Advertising Market Forecast: Regional Breakup (in %), 2027
Figure 10: Global: Mobile Advertising Market: Sales Value (in Billion US$), 2016-2021
Figure 11: Global: Mobile Advertising Market: Breakup by Segment (in %), 2021
Figure 12: Global: Mobile Search Advertising Market: Sales Value (in Billion US$), 2021 and 2027
Figure 13: Global: Mobile Display Advertising Market: Sales Value (in Billion US$), 2021 and 2027
Figure 14: Global: Mobile Video Advertising Market: Sales Value (in Billion US$), 2021 and 2027
Figure 15: Global: Mobile Social Media Advertising Market: Sales Value (in Billion US$), 2021 and 2027
Figure 16: Global: Mobile Websites Advertising Market: Sales Value (in Billion US$), 2021 and 2027
Figure 17: Global: Other Mobile Advertising Market: Sales Value (in Billion US$), 2021 and 2027
Figure 18: Global: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2021 and 2027
Figure 19: Global: Mobile Advertising Market: Regional Breakup (in %), 2021
Figure 20: North America: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2021 and 2027
Figure 21: Asia Pacific: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2021 and 2027
Figure 22: Europe: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2021 and 2027
Figure 23: Middle East and Africa: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2021 and 2027
Figure 24: Latin America: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2021 and 2027
Figure 25: Global: Mobile Advertising Market: Breakup by Industry (in %), 2021
Figure 26: Global: Mobile Advertising Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 27: Global: Mobile Advertising Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Advertising Market: Performance of Various Segments, (in Billion US$), 2016-2021
Table 2: Global: Advertising Market Forecast: Performance of Various Segments, (in Billion US$), 2022-2027