Table of Content

1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Introduction
3.1 Overview
3.2 Executive Summary
3.3 Key Industry Trends

4 Global Advertising Market
4.1 Current and Historical Market Trends
4.2 Performance of Various Segments
4.3 Performance of Various Regions
4.4 Key Players and their Market Shares
4.5 Market Forecast

5 Global Outdoor Advertising Market
5.1 Market Overview
5.2 Current and Historical Market Trends
5.3 Impact of COVID-19
5.4 Performance by Region
5.4.1 Asia
5.4.1.1 China
5.4.1.2 Japan
5.4.1.3 India
5.4.1.4 South Korea
5.4.1.5 Others
5.4.2 Australasia
5.4.2.1 Australia
5.4.2.2 New Zealand
5.4.2.3 Others
5.4.3 Europe
5.4.3.1 Germany
5.4.3.2 France
5.4.3.3 United Kingdom
5.4.3.4 Italy
5.4.3.5 Spain
5.4.3.6 Russia
5.4.3.7 Others
5.4.4 Latin America
5.4.4.1 Brazil
5.4.4.2 Mexico
5.4.4.3 Others
5.4.5 Middle East and Africa
5.4.5.1 Saudi Arabia
5.4.5.2 UAE
5.4.5.3 Egypt
5.4.5.4 South Africa
5.4.5.5 Others
5.5 Market Breakup by Type
5.5.1 Traditional Outdoor Advertising Market
5.5.2 Digital Outdoor Advertising Market
5.6 Performance by Segment
5.6.1 Billboard Advertising
5.6.2 Transport Advertising
5.6.3 Street Furniture Advertising
5.6.4 Others
5.7 Market Breakup by Industry
5.8 Market Forecast
5.9 Outdoor Advertising Pricing Models
5.10 SWOT Analysis
5.10.1 Overview
5.10.2 Strengths
5.10.3 Weaknesses
5.10.4 Opportunities
5.10.5 Threats
5.11 Value Chain Analysis
5.11.1 Research
5.11.2 Content Development
5.11.3 Advertising Agencies
5.11.4 Outdoor Media (Billboards, Public Transport, Street Furniture, etc.)
5.11.5 Audience
5.12 Porters Five Forces Analysis
5.12.1 Bargaining Power of Suppliers
5.12.2 Bargaining Power of Buyers
5.12.3 Threat of Substitutes
5.12.4 Competitive Rivalry
5.12.5 Threat of New Entrants
5.13 Key Challenges

6 Global Outdoor Advertising Market: Competitive Landscape
6.1 Market Structure
6.2 Profiles of Leading Players