Analytics as a Service Market - Global Forecast to 2024

Table of Content

1 INTRODUCTION 21
1.1 OBJECTIVES OF THE STUDY 21
1.2 MARKET DEFINITION 21
1.2.1 INCLUSIONS AND EXCLUSIONS 22
1.3 MARKET SCOPE 22
1.3.1 MARKET SEGMENTATION 22
1.3.2 REGIONS COVERED 23
1.4 YEARS CONSIDERED FOR THE STUDY 23
1.5 CURRENCY CONSIDERED 23
1.6 STAKEHOLDERS 24

2 RESEARCH METHODOLOGY 25
2.1 RESEARCH DATA 25
2.1.1 SECONDARY DATA 26
2.1.2 PRIMARY DATA 26
2.1.2.1 Breakup of primary profiles 27
2.1.2.2 Key industry insights 27
2.2 MARKET BREAKUP AND DATA TRIANGULATION 28
2.3 MARKET SIZE ESTIMATION 29
2.3.1 TOP-DOWN APPROACH 31
2.3.2 BOTTOM-UP APPROACH 32
2.4 MARKET FORECAST 32
2.5 ASSUMPTIONS FOR THE STUDY 33
2.6 LIMITATIONS OF THE STUDY 34

3 EXECUTIVE SUMMARY 35

4 PREMIUM INSIGHTS 40
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE ANALYTICS AS A SERVICE MARKET 40
4.2 ANALYTICS AS A SERVICE MARKET: TOP 3 SOLUTIONS 40
4.3 ANALYTICS AS A SERVICE MARKET: BY REGION 41
4.4 ANALYTICS AS A SERVICE MARKET IN NORTH AMERICA,
BY SOLUTION AND INDUSTRY VERTICAL 41
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5 MARKET OVERVIEW AND INDUSTRY TRENDS 42
5.1 INTRODUCTION 42
5.2 MARKET DYNAMICS 42
5.2.1 DRIVERS 43
5.2.1.1 Increasing demand for dashboards for data visualization to enhance the ability in taking business decisions 43
5.2.1.2 Cost-effectiveness offered by analytics as a service solution 43
5.2.1.3 Enterprise need to adopt advanced analytical capabilities with the minimal infrastructure 43
5.2.2 RESTRAINTS 44
5.2.2.1 Increasing concerns related to data privacy and security 44
5.2.2.2 Lack of analytical skills 44
5.2.3 OPPORTUNITIES 44
5.2.3.1 Increasing demand for internet of things devices 44
5.2.4 CHALLENGES 45
5.2.4.1 Resiliency, cloud availability, and information lifecycle management 45
5.3 USE CASES 45
5.3.1 USE CASE: IMPROVING MANUFACTURING AND PLANNING PROCESSES
WITH COGNOS AND PLANNING ANALYTICS 45
5.3.2 USE CASE: BUILDING DATA-DRIVEN RETAIL MACHINE THROUGH SELF-SERVICE ANALYSIS 46
5.3.3 USE CASE: BOOSTING DATA ANALYSIS PRODUCTIVITY THROUGH BUSINESS INTELLIGENCE SOLUTIONS 47
5.3.4 USE CASE: ENHANCING CUSTOMER EXPERIENCE WITH
REAL-TIME ANALYTICS 47
5.3.5 USE CASE: BECOMING LEADING DATA-DRIVEN PROVIDER THROUGH
SELF-SERVICE PLATFORM 48
5.3.6 USE CASE: IMPROVING SALES ABILITY THROUGH CLOUD-BASED AZURE ANALYTICS SOLUTIONS AND POWER BUSINESS INTELLIGENCE 49
5.3.7 USE CASE: PREDICTING FUTURE POWER CONSUMPTION PATTERNS 49
5.4 REGULATORY IMPLICATIONS 50
5.4.1 GENERAL DATA PROTECTION REGULATION 50
5.4.2 UNITED STATES SECURITIES AND EXCHANGE COMMISSION 50
5.4.3 COMPREHENSIVE CAPITAL ANALYSIS AND REVIEW 50
5.4.4 DODD-FRANK ACT 51
5.4.5 PAYMENT CARD INDUSTRY DATA SECURITY STANDARD 51
5.4.6 THE INTERNATIONAL ORGANIZATION FOR STANDARDIZATION 27001 51
5.4.7 CALIFORNIA CONSUMER PRIVACY ACT 51
5.4.8 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT OF 1996 52
5.4.9 HEALTH INFORMATION TECHNOLOGY FOR ECONOMIC AND
CLINICAL HEALTH ACT 52
5.4.10 EUROPEAN MARKET INFRASTRUCTURE REGULATION 52
5.4.11 BASEL COMMITTEE ON BANKING SUPERVISION 239 COMPLIANCE 52
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5.4.12 SARBANES-OXLEY ACT OF 2002 53
5.4.13 PERSONAL DATA PROTECTION ACT 53
5.5 ANALYTICS AS A SERVICE: FUNCTIONAL ELEMENTS 54

6 ANALYTICS AS A SERVICE MARKET, BY COMPONENT 56
6.1 INTRODUCTION 57
6.1.1 COMPONENT: ANALYTICS AS A SERVICE MARKET DRIVERS 57
6.2 SOLUTIONS 59
6.3 FINANCIAL ANALYTICS 60
6.4 RISK ANALYTICS 61
6.5 MARKETING ANALYTICS 62
6.6 WEB ANALYTICS 63
6.7 SUPPLY CHAIN ANALYTICS 63
6.8 SECURITY ANALYTICS 64
6.9 IT OPERATIONS ANALYTICS 65
6.10 OTHERS 66
6.11 SERVICES 66
6.11.1 MANAGED SERVICES 68
6.11.2 PROFESSIONAL SERVICES 68
6.11.2.1 Consulting 69
6.11.2.2 Support and maintenance 70

7 ANALYTICS AS A SERVICE MARKET, BY DEPLOYMENT MODE 71
7.1 INTRODUCTION 72
7.1.1 DEPLOYMENT MODE: ANALYTICS AS A SERVICE MARKET DRIVERS 72
7.2 PUBLIC CLOUD 73
7.3 PRIVATE CLOUD 74
7.4 HYBRID CLOUD 74

8 ANALYTICS AS A SERVICE MARKET, BY ORGANIZATION SIZE 76
8.1 INTRODUCTION 77
8.1.1 ORGANIZATION SIZE: ANALYTICS AS A SERVICE MARKET DRIVERS 77
8.2 SMALL AND MEDIUM-SIZED ENTERPRISES 78
8.3 LARGE ENTERPRISES 79

9 ANALYTICS AS A SERVICE MARKET, BY INDUSTRY VERTICAL 80
9.1 INTRODUCTION 81
9.1.1 INDUSTRY VERTICAL: ANALYTICS AS A SERVICE MARKET DRIVERS 81
9.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 83
9.3 RETAIL AND ECOMMERCE 84
9.4 TELECOMMUNICATIONS AND IT 84
9.5 HEALTHCARE AND LIFE SCIENCES 85
9.6 MANUFACTURING 86
9.7 GOVERNMENT AND DEFENSE 87
9.8 MEDIA AND ENTERTAINMENT 87
9.9 OTHER INDUSTRY VERTICALS 88

10 ANALYTICS AS A SERVICE MARKET, BY REGION 90
10.1 INTRODUCTION 91
10.2 NORTH AMERICA 93
10.2.1 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET DRIVERS 93
10.2.2 UNITED STATES 98
10.2.3 CANADA 99
10.3 EUROPE 100
10.3.1 EUROPE: ANALYTICS AS A SERVICE MARKET DRIVERS 100
10.3.2 UNITED KINGDOM 104
10.3.3 GERMANY 105
10.3.4 FRANCE 105
10.3.5 ITALY 106
10.3.6 REST OF EUROPE 106
10.4 ASIA PACIFIC 108
10.4.1 ASIA PACIFIC: ANALYTICS AS A SERVICE MARKET DRIVERS 108
10.4.2 CHINA 114
10.4.3 JAPAN 114
10.4.4 INDIA 115
10.4.5 REST OF ASIA PACIFIC 116
10.5 MIDDLE EAST AND AFRICA 116
10.5.1 MIDDLE EAST AND AFRICA: ANALYTICS AS A SERVICE MARKET DRIVERS 117
10.5.2 KINGDOM OF SAUDI ARABIA 121
10.5.3 UNITED ARAB EMIRATES 121
10.5.4 SOUTH AFRICA 122
10.5.5 REST OF MIDDLE EAST AND AFRICA 122
10.6 LATIN AMERICA 124
10.6.1 LATIN AMERICA: ANALYTICS AS A SERVICE MARKET DRIVERS 124
10.6.2 BRAZIL 128
10.6.3 MEXICO 129
10.6.4 ARGENTINA 129
10.6.5 REST OF LATIN AMERICA 130

11 COMPETITIVE LANDSCAPE 131
11.1 INTRODUCTION 131
11.2 COMPETITIVE LEADERSHIP MAPPING 131
11.2.1 VISIONARY LEADERS 131
11.2.2 INNOVATORS 131
11.2.3 DYNAMIC DIFFERENTIATORS 132
11.2.4 EMERGING COMPANIES 132

12 COMPANY PROFILES 133
12.1 INTRODUCTION 133
(Business Overview, Solutions/Services Offered, Recent Developments, SWOT Analysis, and Right-to-win)*
12.2 MICROSOFT 133
12.3 GOOGLE 138
12.4 AWS 141
12.5 ORACLE 144
12.6 IBM 148
12.7 SAP 153
12.8 TERADATA 156
12.9 SALESFORCE 160
12.10 TIBCO SOFTWARE 163
12.11 SAS INSTITUTE 166
12.12 SISENSE 169
12.13 ATOS 171
12.14 HPE 173
12.15 HITACHI VANTARA 175
12.16 CLOUDERA 177
12.17 MICROSTRATEGY 181
12.18 THOUGHTSPOT 183
12.19 QLIK 185
12.20 DOMO 187
12.21 GOODDATA 189
12.22 ALTERYX 191
* Business Overview, Solutions/Services Offered, Recent Developments, SWOT Analysis, and Right-to-win might not be captured in case of unlisted companies.
12.23 ABSOLUTDATA 194
12.24 BIRST 195
12.25 YELLOWFIN 196
12.26 GUAVUS 197
12.27 LOOKER 197
12.28 BOARD INTERNATIONAL 198
12.29 PYRAMID ANALYTICS 199
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13 APPENDIX 200
13.1 INDUSTRY EXPERTS 200
13.2 DISCUSSION GUIDE 201
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS? SUBSCRIPTION PORTAL 208
13.4 AVAILABLE CUSTOMIZATIONS 210
13.5 RELATED REPORTS 210
13.6 AUTHOR DETAILS 212

List of Figures

FIGURE 1 ANALYTICS AS A SERVICE MARKET: RESEARCH DESIGN 25
FIGURE 2 DATA TRIANGULATION 28
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES OF THE ANALYTICS AS A SERVICE MARKET 29
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 BOTTOM-UP
(SUPPLY SIDE): COLLECTIVE REVENUE OF ALL SOLUTIONS/SERVICES OF
THE ANALYTICS AS A SERVICE MARKET 29
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 TOP-DOWN
(DEMAND SIDE): SHARE OF ANALYTICS AS A SERVICE THROUGH THE OVERALL ANALYTICS AS A SERVICE SPENDING 30
FIGURE 6 ANALYTICS AS A SERVICE MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 31
FIGURE 7 SOLUTIONS SEGMENT TO HOLD A LARGER MARKET SIZE IN 2019 37
FIGURE 8 FINANCIAL ANALYTICS SEGMENT TO HOLD THE HIGHEST MARKET SHARE IN 2019 37
FIGURE 9 PROFESSIONAL SERVICES SEGMENT TO HOLD A LARGER MARKET SIZE IN 2019 37
FIGURE 10 SUPPORT AND MAINTENANCE SERVICES SEGMENT TO HOLD AT A HIGHER MARKET SHARE IN 2019 38
FIGURE 11 PUBLIC CLOUD SEGMENT TO HOLD THE HIGHEST MARKET SHARE IN 2019 38
FIGURE 12 LARGE ENTERPRISES SEGMENT TO HOLD A HIGHER MARKET SHARE IN 2019 38
FIGURE 13 ANALYTICS AS A SERVICE MARKET SNAPSHOT, BY INDUSTRY VERTICAL 39
FIGURE 14 ANALYTICS AS A SERVICE MARKET SNAPSHOT, BY REGION 39
FIGURE 15 ENTERPRISE NEED TO ADOPT ADVANCED ANALYTICAL CAPABILITIES WITH MINIMAL INFRASTRUCTURE AND COST-EFFECTIVENESS OFFERED BY ANALYTICS AS A SERVICE SOLUTIONS ARE THE KEY FACTORS DRIVING THE OVERALL GROWTH OF THE MARKET 40
FIGURE 16 MARKETING ANALYTICS SEGMENT TO GROW AT THE HIGHEST CAGR DURING
THE FORECAST PERIOD 40
FIGURE 17 NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE IN 2019 41
FIGURE 18 FINANCIAL ANALYTICS SOLUTION AND BFSI INDUSTRY VERTICAL ACCOUNTED FOR THE HIGHEST SHARES IN THE ANALYTICS AS A SERVICE MARKET IN 2019 41
FIGURE 19 ANALYTICS AS A SERVICE MARKET: DRIVERS, RESTRAINTS OPPORTUNITIES, AND CHALLENGES 42
FIGURE 20 FUNCTIONAL ELEMENTS OF AN ANALYTICS AS A SERVICE SOLUTION 54
FIGURE 21 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING
THE FORECAST PERIOD 58
FIGURE 22 MARKETING ANALYTICS SEGMENT TO GROW AT THE HIGHEST CAGR
DURING THE FORECAST PERIOD 59
FIGURE 23 MANAGED SERVICES SEGMENT TO GROW AT A HIGHER CAGR
DURING THE FORECAST PERIOD 67
FIGURE 24 CONSULTING SEGMENT TO GROW AT A HIGHER CAGR DURING
THE FORECAST PERIOD 69
FIGURE 25 HYBRID CLOUD SEGMENT TO WITNESS THE HIGHEST CAGR
DURING THE FORECAST PERIOD 72
FIGURE 26 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 77
FIGURE 27 HEALTHCARE AND LIFE SCIENCES INDUSTRY VERTICAL TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 82
FIGURE 28 ASIA PACIFIC TO HOLD THE HIGHEST CAGR DURING THE FORECAST PERIOD 91
FIGURE 29 INDIA TO ACCOUNT FOR THE HIGHEST CAGR DURING THE FORECAST PERIOD 91
FIGURE 30 ASIA PACIFIC TO ACCOUNT FOR THE HIGHEST CAGR DURING
THE FORECAST PERIOD 92
FIGURE 31 NORTH AMERICA: MARKET SNAPSHOT 94
FIGURE 32 MARKETING ANALYTICS SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD IN NORTH AMERICA 94
FIGURE 33 MARKETING ANALYTICS SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD IN EUROPE 100
FIGURE 34 ASIA PACIFIC: MARKET SNAPSHOT 109
FIGURE 35 MARKETING ANALYTICS SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD IN ASIA PACIFIC 110
FIGURE 36 MARKETING ANALYTICS SEGMENT TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD IN MIDDLE EAST AND AFRICA 117
FIGURE 37 MARKETING ANALYTICS SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD IN LATIN AMERICA 124
FIGURE 38 ANALYTICS AS A SERVICE MARKET (GLOBAL), COMPETITIVE LEADERSHIP MAPPING, 2018 132
FIGURE 39 MICROSOFT: COMPANY SNAPSHOT 134
FIGURE 40 MICROSOFT: SWOT ANALYSIS 135
FIGURE 41 GOOGLE: COMPANY SNAPSHOT 138
FIGURE 42 GOOGLE: SWOT ANALYSIS 140
FIGURE 43 AWS: COMPANY SNAPSHOT 141
FIGURE 44 AWS: SWOT ANALYSIS 142
FIGURE 45 ORACLE: COMPANY SNAPSHOT 145
FIGURE 46 ORACLE: SWOT ANALYSIS 146
FIGURE 47 IBM: COMPANY SNAPSHOT 149
FIGURE 48 IBM: SWOT ANALYSIS 150
FIGURE 49 SAP: COMPANY SNAPSHOT 153
FIGURE 50 TERADATA: COMPANY SNAPSHOT 157
FIGURE 51 TERADATA: SWOT ANALYSIS 158
FIGURE 52 SALESFORCE: COMPANY SNAPSHOT 161
FIGURE 53 SAS INSTITUTE: COMPANY SNAPSHOT 166
FIGURE 54 SAS INSTITUTE: SWOT ANALYSIS 167
FIGURE 55 ATOS: COMPANY SNAPSHOT 171
FIGURE 56 HPE: COMPANY SNAPSHOT 173
FIGURE 57 CLOUDERA: COMPANY SNAPSHOT 178
FIGURE 58 CLOUDERA: SWOT ANALYSIS 179
FIGURE 59 MICROSTRATEGY: COMPANY SNAPSHOT 181
FIGURE 60 DOMO: COMPANY SNAPSHOT 187
FIGURE 61 ALTERYX: COMPANY SNAPSHOT 191

List of Tables

TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016–2018 24
TABLE 2 FACTOR ANALYSIS 32
TABLE 3 GLOBAL ANALYTICS AS A SERVICE MARKET SIZE AND GROWTH RATE 2017–2024 (USD MILLION, Y-O-Y%) 36
TABLE 4 ANALYTICS AS A SERVICE MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 58
TABLE 5 ANALYTICS AS A SERVICE MARKET SIZE, BY SOLUTION 2017–2024 (USD MILLION) 59
TABLE 6 SOLUTIONS: ANALYTICS AS A SERVICE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 60
TABLE 7 FINANCIAL ANALYTICS: ANALYTICS AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 61
TABLE 8 RISK ANALYTICS: ANALYTICS AS A SERVICE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 61
TABLE 9 MARKETING ANALYTICS: ANALYTICS AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 62
TABLE 10 WEB ANALYTICS: ANALYTICS AS A SERVICE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 63
TABLE 11 SUPPLY CHAIN ANALYTICS: ANALYTICS AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 64
TABLE 12 SECURITY ANALYTICS: ANALYTICS AS A SERVICE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 64
TABLE 13 IT OPERATIONS ANALYTICS: ANALYTICS AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 65
TABLE 14 OTHERS: ANALYTICS AS A SERVICE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 66
TABLE 15 ANALYTICS AS A SERVICE MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION) 67
TABLE 16 SERVICES: ANALYTICS AS A SERVICE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 67
TABLE 17 MANAGED SERVICES: ANALYTICS AS A SERVICE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 68
TABLE 18 PROFESSIONAL SERVICES: ANALYTICS AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 69
TABLE 19 CONSULTING: ANALYTICS AS A SERVICE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 70
TABLE 20 SUPPORT AND MAINTENANCE: ANALYTICS AS A SERVICE MARKET SIZE BY REGION, 2017–2024 (USD MILLION) 70
TABLE 21 ANALYTICS AS A SERVICE MARKET SIZE, BY DEPLOYMENT MODE 2017–2024 (USD MILLION) 73
TABLE 22 PUBLIC CLOUD: ANALYTICS AS A SERVICE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 73
TABLE 23 PRIVATE CLOUD: ANALYTICS AS A SERVICE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 74
TABLE 24 HYBRID CLOUD: ANALYTICS AS A SERVICE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 75
TABLE 25 ANALYTICS AS A SERVICE MARKET SIZE, BY ORGANIZATION SIZE 2017–2024 (USD MILLION) 78
TABLE 26 SMALL AND MEDIUM-SIZED ENTERPRISES: ANALYTICS AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 78
TABLE 27 LARGE ENTERPRISES: ANALYTICS AS A SERVICE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 79
TABLE 28 ANALYTICS AS A SERVICE MARKET SIZE, BY INDUSTRY VERTICAL 2017–2024 (USD MILLION) 82
TABLE 29 BANKING, FINANCIAL SERVICES, AND INSURANCE: ANALYTICS AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 83
TABLE 30 RETAIL AND ECOMMERCE: ANALYTICS AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 84
TABLE 31 TELECOMMUNICATIONS AND IT: ANALYTICS AS A SERVICE MARKET SIZE BY REGION, 2017–2024 (USD MILLION) 85
TABLE 32 HEALTHCARE AND LIFE SCIENCES: ANALYTICS AS A SERVICE MARKET SIZE BY REGION, 2017–2024 (USD MILLION) 85
TABLE 33 MANUFACTURING: ANALYTICS AS A SERVICE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 86
TABLE 34 GOVERNMENT AND DEFENSE: ANALYTICS AS A SERVICE MARKET SIZE BY REGION, 2017–2024 (USD MILLION) 87
TABLE 35 MEDIA AND ENTERTAINMENT: ANALYTICS AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 88
TABLE 36 OTHER VERTICALS: ANALYTICS AS A SERVICE MARKET SIZE, BY REGION 2017–2024 (USD MILLION) 89
TABLE 37 ANALYTICS AS A SERVICE MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 92
TABLE 38 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 95
TABLE 39 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET SIZE, BY SOLUTION 2017–2024 (USD MILLION) 95
TABLE 40 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET SIZE, BY SERVICE 2017–2024 (USD MILLION) 96
TABLE 41 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION) 96
TABLE 42 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET SIZE, BY DEPLOYMENT MODE, 2017–2024 (USD MILLION) 96
TABLE 43 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 97
TABLE 44 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET SIZE, BY INDUSTRY VERTICAL, 2017–2024 (USD MILLION) 97
TABLE 45 NORTH AMERICA: ANALYTICS AS A SERVICE MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 98
TABLE 46 UNITED STATES: ANALYTICS AS A SERVICE MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 98
TABLE 47 CANADA: ANALYTICS AS A SERVICE MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 99
TABLE 48 EUROPE: ANALYTICS AS A SERVICE MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 101
TABLE 49 EUROPE: ANALYTICS AS A SERVICE MARKET SIZE, BY SOLUTION 2017–2024 (USD MILLION) 101
TABLE 50 EUROPE: ANALYTICS AS A SERVICE MARKET SIZE, BY SERVICE 2017–2024 (USD MILLION) 102
TABLE 51 EUROPE: ANALYTICS AS A SERVICE MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION) 102
TABLE 52 EUROPE: ANALYTICS AS A SERVICE MARKET SIZE, BY DEPLOYMENT MODE 2017–2024 (USD MILLION) 102
TABLE 53 EUROPE: ANALYTICS AS A SERVICE MARKET SIZE, BY ORGANIZATION SIZE 2017–2024 (USD MILLION) 103
TABLE 54 EUROPE: ANALYTICS AS A SERVICE MARKET SIZE, BY INDUSTRY VERTICAL 2017–2024 (USD MILLION) 103
TABLE 55 EUROPE: ANALYTICS AS A SERVICE MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 104
TABLE 56 UNITED KINGDOM: ANALYTICS AS A SERVICE MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 104
TABLE 57 GERMANY: ANALYTICS AS A SERVICE MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 105
TABLE 58 FRANCE: ANALYTICS AS A SERVICE MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 105
TABLE 59 ITALY: ANALYTICS AS A SERVICE MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 106
TABLE 60 REST OF EUROPE: ANALYTICS AS A SERVICE MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 107
TABLE 61 ASIA PACIFIC: ANALYTICS AS A SERVICE MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 110
TABLE 62 ASIA PACIFIC: ANALYTICS AS A SERVICE MARKET SIZE, BY SOLUTION 2017–2024 (USD MILLION) 111
TABLE 63 ASIA PACIFIC: ANALYTICS AS A SERVICE MARKET SIZE, BY SERVICE 2017–2024 (USD MILLION) 111
TABLE 64 ASIA PACIFIC: ANALYTICS AS A SERVICE MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION) 112
TABLE 65 ASIA PACIFIC: ANALYTICS AS A SERVICE MARKET SIZE, BY DEPLOYMENT MODE, 2017–2024 (USD MILLION) 112
TABLE 66 ASIA PACIFIC: ANALYTICS AS A SERVICE MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 112
TABLE 67 ASIA PACIFIC: ANALYTICS AS A SERVICE MARKET SIZE, BY INDUSTRY VERTICAL, 2017–2024 (USD MILLION) 113
TABLE 68 ASIA PACIFIC: ANALYTICS AS A SERVICE MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 113
TABLE 69 CHINA: ANALYTICS AS A SERVICE MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 114
TABLE 70 JAPAN: ANALYTICS AS A SERVICE MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 115
TABLE 71 INDIA: ANALYTICS AS A SERVICE MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 115
TABLE 72 REST OF ASIA PACIFIC: ANALYTICS AS A SERVICE MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 116
TABLE 73 MIDDLE EAST AND AFRICA: ANALYTICS AS A SERVICE MARKET SIZE BY COMPONENT, 2017–2024 (USD MILLION) 117
TABLE 74 MIDDLE EAST AND AFRICA: ANALYTICS AS A SERVICE MARKET SIZE, BY SOLUTION, 2017–2024 (USD MILLION) 118
TABLE 75 MIDDLE EAST AND AFRICA: ANALYTICS AS A SERVICE MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION) 118
TABLE 76 MIDDLE EAST AND AFRICA: ANALYTICS AS A SERVICE MARKET SIZE BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION) 119
TABLE 77 MIDDLE EAST AND AFRICA: ANALYTICS AS A SERVICE MARKET SIZE BY DEPLOYMENT MODE, 2017–2024 (USD MILLION) 119
TABLE 78 MIDDLE EAST AND AFRICA: ANALYTICS AS A SERVICE MARKET SIZE BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 119
TABLE 79 MIDDLE EAST AND AFRICA: ANALYTICS AS A SERVICE MARKET SIZE, BY INDUSTRY VERTICAL, 2017–2024 (USD MILLION) 120
TABLE 80 MIDDLE EAST AND AFRICA: ANALYTICS AS A SERVICE MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION) 120
TABLE 81 KINGDOM OF SAUDI ARABIA: ANALYTICS AS A SERVICE MARKET SIZE BY COMPONENT, 2017–2024 (USD MILLION) 121
TABLE 82 UNITED ARAB EMIRATES: ANALYTICS AS A SERVICE MARKET SIZE BY COMPONENT, 2017–2024 (USD MILLION) 121
TABLE 83 SOUTH AFRICA: ANALYTICS AS A SERVICE MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 122
TABLE 84 REST OF MIDDLE EAST AND AFRICA: ANALYTICS AS A SERVICE MARKET SIZE BY COMPONENT, 2017–2024 (USD MILLION) 123
TABLE 85 LATIN ANERICA: ANALYTICS AS A SERVICE MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 125
TABLE 86 LATIN AMERICA: ANALYTICS AS A SERVICE MARKET SIZE, BY SOLUTION 2017–2024 (USD MILLION) 125
TABLE 87 LATIN AMERICA: ANALYTICS AS A SERVICE MARKET SIZE, BY SERVICE 2017–2024 (USD MILLION) 126
TABLE 88 LATIN AMERICA: ANALYTICS AS A SERVICE MARKET SIZE, BY PROFESSIONAL SERVICE, 2017–2024 (USD MILLION) 126
TABLE 89 LATIN ANERICA: ANALYTICS AS A SERVICE MARKET SIZE, BY DEPLOYMENT MODE, 2017–2024 (USD MILLION) 126
TABLE 90 LATIN AMERICA: ANALYTICS AS A SERVICE MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 127
TABLE 91 LATIN AMERICA: ANALYTICS AS A SERVICE MARKET SIZE, BY INDUSTRY VERTICAL, 2017–2024 (USD MILLION) 127
TABLE 92 LATIN AMERICA: ANALYTICS AS A SERVICE MARKET SIZE, BY COUNTRY 2017–2024 (USD MILLION) 128
TABLE 93 BRAZIL: ANALYTICS AS A SERVICE MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 128
TABLE 94 MEXICO: ANALYTICS AS A SERVICE MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 129
TABLE 95 ARGENTINA: ANALYTICS AS A SERVICE MARKET SIZE, BY COMPONENT 2017–2024 (USD MILLION) 129
TABLE 96 REST OF LATIN AMERICA: ANALYTICS AS A SERVICE MARKET SIZE BY COMPONENT, 2017–2024 (USD MILLION) 130
TABLE 97 EVALUATION CRITERIA 131
TABLE 98 MICROSOFT: ORGANIC GROWTH STRATEGIES 136
TABLE 99 MICROSOFT: INORGANIC GROWTH STRATEGIES 136
TABLE 100 GOOGLE: ORGANIC GROWTH STRATEGIES 139
TABLE 101 AWS: ORGANIC GROWTH STRATEGIES 143
TABLE 102 ORACLE: ORGANIC GROWTH STRATEGIES 146
TABLE 103 ORACLE: INORGANIC GROWTH STRATEGIES 147
TABLE 104 IBM: ORGANIC GROWTH STRATEGIES 151
TABLE 105 IBM: INORGANIC GROWTH STRATEGIES 151
TABLE 106 SAP: ORGANIC GROWTH STRATEGIES 154
TABLE 107 SAP: INORGANIC GROWTH STRATEGIES 155
TABLE 108 TERADATA: ORGANIC GROWTH STRATEGIES 158
TABLE 109 SALESFORCE: INORGANIC GROWTH STRATEGIES 162
TABLE 110 TIBCO SOFTWARE: ORGANIC GROWTH STRATEGIES 164
TABLE 111 TIBCO SOFTWARE: INORGANIC GROWTH STRATEGIES 164
TABLE 112 SAS INSTITUTE: ORGANIC GROWTH STRATEGIES 168
TABLE 113 SAS INSTITUTE: INORGANIC GROWTH STRATEGIES 168
TABLE 114 SISENSE: ORGANIC GROWTH STRATEGIES 170
TABLE 115 SISENSE: INORGANIC GROWTH STRATEGIES 170
TABLE 116 ATOS: ORGANIC GROWTH STRATEGIES 172
TABLE 117 HPE: ORGANIC GROWTH STRATEGIES 174
TABLE 118 HPE: INORGANIC GROWTH STRATEGIES 174
TABLE 119 HITACHI VENTARA: ORGANIC GROWTH STRATEGIES 176
TABLE 120 CLOUDERA: ORGANIC GROWTH STRATEGIES 179
TABLE 121 CLOUDERA: INORGANIC GROWTH STRATEGIES 180
TABLE 122 ORGANIC GROWTH STRATEGIES 182
TABLE 123 THOUGHTSPOT: ORGANIC GROWTH STRATEGIES 183
TABLE 124 THOUGHTSPOT: INORGANIC GROWTH STRATEGIES 184
TABLE 125 QLIK: ORGANIC GROWTH STRATEGIES 186
TABLE 126 QLIK: INORGANIC GROWTH STRATEGIES 186
TABLE 127 DOMO: ORGANIC GROWTH STRATEGIES 188
TABLE 128 DOMO: INORGANIC GROWTH STRATEGIES 188
TABLE 129 GOODDATA: ORGANIC GROWTH STRATEGIES 190
TABLE 130 GOODDATA: INORGANIC GROWTH STRATEGIES 190
TABLE 131 ALTERYX: ORGANIC GROWTH STRATEGIES 192
TABLE 132 ALTERYX: INORGANIC GROWTH STRATEGIES 193