1 INTRODUCTION 12
1.1 OBJECTIVES OF THE STUDY 12
1.2 MARKET DEFINITION 12
1.3 MARKET SCOPE 12
1.3.1 MARKETS COVERED 13
1.3.2 YEARS CONSIDERED FOR THE STUDY 14
1.4 CURRENCY 14
1.5 STAKEHOLDERS 14

2 RESEARCH METHODOLOGY 15
2.1 RESEARCH DATA 15
2.1.1 SECONDARY DATA 16
2.1.1.1 Key data from secondary sources 16
2.1.2 PRIMARY DATA 17
2.1.2.1 Key data from primary sources 17
2.1.2.2 Key industry insights 18
2.2 MARKET SIZE ESTIMATION 19
2.2.1 BOTTOM-UP APPROACH 19
2.2.2 TOP-DOWN APPROACH 20
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 21
2.4 RESEARCH ASSUMPTIONS 22

3 EXECUTIVE SUMMARY 23

4 PREMIUM INSIGHTS 27
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE MOBILE CONTENT MANAGEMENT MARKET 27
4.2 MOBILE CONTENT MANAGEMENT MARKET BY DEPLOYMENT TYPE, 2015–2020 27
4.3 MOBILE CONTENT MANAGEMENT DEPLOYMENT MARKET SIZE, BY VERTICAL AND BY REGION, 2015 28
4.3.1 MOBILE CONTENT MANAGEMENT MARKET BY END USER, 2015–2020 28
4.3.2 LIFECYCLE ANALYSIS, BY REGION, 2015 29

5 MARKET OVERVIEW 30
5.1 INTRODUCTION 31
5.2 EVOLUTION 31
5.3 MARKET SEGMENTATION 32
5.3.1 BY END USER 32
5.3.2 BY DEPLOYMENT TYPE 32
5.3.3 BY VERTICAL 33
5.3.4 BY REGION 33
5.4 MARKET DYNAMICS 34
5.4.1 DRIVERS 34
5.4.1.1 Data security concerns in enterprises 34
5.4.1.2 Increasing adoption of mobile devices 35
5.4.1.3 Consumerization of IT will lead to the adoption of mobile content management 35
5.4.2 RESTRAINTS 35
5.4.2.1 Prevalent various mobile operating system 35
5.4.2.2 High upfront cost to deploy mobile content management solutions 36
5.4.3 OPPORTUNITIES 36
5.4.3.1 Increasing BYOD trend 36
5.4.3.2 Cloud-deployed mobile content management solution 36
5.4.4 CHALLENGES 37
5.4.4.1 Security issues associated with cloud and mobile technologies 37
5.4.4.2 Inconsistent business semantics 37

6 INDUSTRY TRENDS 38
6.1 INTRODUCTION 38
6.2 VALUE CHAIN ANALYSIS 38
6.3 SUPPLY CHAIN ANALYSIS 39
6.4 PORTER’S FIVE FORCES ANALYSIS 41
6.4.1 THREAT OF NEW ENTRANTS 41
6.4.2 THREAT FROM SUBSTITUTES 42
6.4.3 BARGAINING POWER OF SUPPLIERS 42
6.4.4 BARGAINING POWER OF BUYERS 42
6.4.5 INTENSITY OF COMPETITIVE RIVALRY 43

7 MOBILE CONTENT MANAGEMENT MARKET ANALYSIS, BY DEPLOYMENT TYPE 44
7.1 INTRODUCTION 45
7.2 CLOUD 46
7.3 ON-PREMISES 47

8 MOBILE CONTENT MANAGEMENT MARKET ANALYSIS, BY END USER 48
8.1 INTRODUCTION 49
8.2 SMALL AND MEDIUM ENTERPRISES (SMES) 50
8.3 ENTERPRISES 50

9 MOBILE CONTENT MANAGEMENT MARKET ANALYSIS, BY VERTICAL 52
9.1 INTRODUCTION 53
9.2 ACADEMIA AND EDUCATION 54
9.3 TELECOM AND IT 55
9.4 MANUFACTURING 56
9.5 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 56
9.6 RETAIL 57
9.7 TRANSPORTATION AND LOGISTICS 57
9.8 HEALTHCARE 58
9.9 ENERGY AND POWER 59
9.10 GOVERNMENT AND DEFENSE 59
9.11 OTHERS 60

10 GEOGRAPHIC ANALYSIS 61
10.1 INTRODUCTION 62
10.2 NORTH AMERICA 65
10.3 EUROPE 67
10.4 ASIA-PACIFIC (APAC) 68
10.5 MIDDLE EAST AND AFRICA (MEA) 70
10.6 LATIN AMERICA 72

11 COMPETITIVE LANDSCAPE 74
11.1 OVERVIEW 74
11.2 COMPETITIVE SITUATION AND TRENDS 75
11.2.1 NEW PRODUCT/SERVICE LAUNCHES 76
11.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND CONTRACTS 77
11.2.3 ACQUISITIONS 78
11.3 DELIVERY MODEL 78

12 COMPANY PROFILE 79
12.1 INTRODUCTION 79
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.2 CA TECHNOLOGIES 80
12.3 CITRIX SYSTEMS 83
12.4 MOBILEIRON 86
12.5 SAP SE 89
12.6 SYMANTEC CORPORATION 92
12.7 AIRWATCH 95
12.8 ALFRESCO SOFTWARE 96
12.9 GOOD TECHNOLOGY 97
12.10 SOTI INC. 98
12.11 SOPHOS 99
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.


13 KEY INNOVATORS 100
13.1 COLLIGO NETWORKS 100
13.2 GLOBO 100

14 APPENDIX 101
14.1 INDUSTRY EXPERTS 101
14.2 NEW DEVELOPMENTS, 2012–2015 102
14.3 PARTNERSHIPS, COLLABORATIONS, AGREEMENTS, AND CONTRACTS, 2013–2015 104
14.4 DISCUSSION GUIDE 105
14.5 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 108
14.6 AVAILABLE CUSTOMIZATIONS 109
14.7 RELATED REPORTS 110