Automotive systems market is witnessing growing demand for advanced driver assistance systems (ADAS) owing to growing awareness regarding safety of passengers, driver and pedestrian along with high demand for driving comfort and stringent safety regulations. ADAS facilitates safe driving by warning the driver after detecting risks from the surrounding objects. Blind spot detection, parking assistance, drowsiness monitoring, autonomous cruise control, tire pressure monitoring and night vision are some of the features included in ADAS.
Automotive entertainment systems are experiencing a dynamic shift from individual products like radio, DVD players and display screens to integrated In-Car entertainment & information systems, also known as In-Car infotainment system. In-car infotainment systems combine various features such as entertainment, navigation, information and communication services within automobiles. These systems are equipped with connectivity options like Wi-Fi and Bluetooth, interactive voice recognition services, smart technology for mobile integration and live media streaming service, among others. Demand for advanced In-Car infotainment system with mobile integration technology is rapidly growing.
Additionally, automobile navigation systems are also getting equipped with advanced automotive telematics systems, which integrate global positioning system and communication technologies. Automotive telematics system plays an important role in road safety through its intuitive motoring guidance capabilities. On the bases of usage, global automotive telematics market can be segmented into CE telematics, hybrid telematics and embedded telematics. Increasing road accidents and traffic congestions are major factors contributing to the growth of automotive telematics systems market.
Advancements in automotive telematics systems have led to development of various systems like, driving assistance systems, global positioning system (GPS), vehicular emergency warning systems, automatic driving systems and wireless safety communications. North America controls the largest market share of automotive telematics systems followed by Europe and Asia-Pacific.
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