Table of Content



1 Introduction
1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions

2 NAFTA Digital Advertising
2.1. Industry Outlook

3 Digital Advertising in Canada
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
3.6. Macroeconomic Indicators

4 Digital Advertising in Mexico
4.1. Market Overview
4.2. Market Data
4.3. Market Segmentation
4.4. Market outlook
4.5. Five forces analysis
4.6. Macroeconomic Indicators

5 Digital Advertising in The United States
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
5.6. Macroeconomic Indicators

6 Company Profiles
6.1. Alphabet Inc
6.2. Facebook Inc.
6.3. Amazon.com, Inc.
6.4. Microsoft Corporation
6.5. Mercado Latino Inc

7 Appendix
7.1. Methodology
7.2. About MarketLine



List of Figures


Figure 1: NAFTA countries digital advertising industry, revenue ($m), 2015-24
Figure 2: NAFTA countries digital advertising industry, revenue ($m), 2015-19
Figure 3: NAFTA countries digital advertising industry forecast, revenue ($m), 2019-24
Figure 4: Canada digital advertising market value: $ million, 2015-19
Figure 5: Canada digital advertising market category segmentation: % share, by value, 2019
Figure 6: Canada digital advertising market geography segmentation: % share, by value, 2019
Figure 7: Canada digital advertising market value forecast: $ million, 2019-24
Figure 8: Forces driving competition in the digital advertising market in Canada, 2019
Figure 9: Drivers of buyer power in the digital advertising market in Canada, 2019
Figure 10: Drivers of supplier power in the digital advertising market in Canada, 2019
Figure 11: Factors influencing the likelihood of new entrants in the digital advertising market in Canada, 2019
Figure 12: Factors influencing the threat of substitutes in the digital advertising market in Canada, 2019
Figure 13: Drivers of degree of rivalry in the digital advertising market in Canada, 2019
Figure 14: Mexico digital advertising market value: $ million, 2015-19
Figure 15: Mexico digital advertising market category segmentation: % share, by value, 2019
Figure 16: Mexico digital advertising market geography segmentation: % share, by value, 2019
Figure 17: Mexico digital advertising market value forecast: $ million, 2019-24
Figure 18: Forces driving competition in the digital advertising market in Mexico, 2019
Figure 19: Drivers of buyer power in the digital advertising market in Mexico, 2019
Figure 20: Drivers of supplier power in the digital advertising market in Mexico, 2019
Figure 21: Factors influencing the likelihood of new entrants in the digital advertising market in Mexico, 2019
Figure 22: Factors influencing the threat of substitutes in the digital advertising market in Mexico, 2019
Figure 23: Drivers of degree of rivalry in the digital advertising market in Mexico, 2019
Figure 24: United States digital advertising market value: $ million, 2015-19
Figure 25: United States digital advertising market category segmentation: % share, by value, 2019
Figure 26: United States digital advertising market geography segmentation: % share, by value, 2019
Figure 27: United States digital advertising market value forecast: $ million, 2019-24
Figure 28: Forces driving competition in the digital advertising market in the United States, 2019
Figure 29: Drivers of buyer power in the digital advertising market in the United States, 2019
Figure 30: Drivers of supplier power in the digital advertising market in the United States, 2019
Figure 31: Factors influencing the likelihood of new entrants in the digital advertising market in the United States, 2019
Figure 32: Factors influencing the threat of substitutes in the digital advertising market in the United States, 2019
Figure 33: Drivers of degree of rivalry in the digital advertising market in the United States, 2019


List of Tables


Table 1: NAFTA countries digital advertising industry, revenue ($m), 2015-24
Table 2: NAFTA countries digital advertising industry, revenue ($m), 2015-19
Table 3: NAFTA countries digital advertising industry forecast, revenue ($m), 2019-24
Table 4: Canada digital advertising market value: $ million, 2015-19
Table 5: Canada digital advertising market category segmentation: $ million, 2019
Table 6: Canada digital advertising market geography segmentation: $ million, 2019
Table 7: Canada digital advertising market value forecast: $ million, 2019-24
Table 8: Canada size of population (million), 2015-19
Table 9: Canada gdp (constant 2005 prices, $ billion), 2015-19
Table 10: Canada gdp (current prices, $ billion), 2015-19
Table 11: Canada inflation, 2015-19
Table 12: Canada consumer price index (absolute), 2015-19
Table 13: Canada exchange rate, 2015-19
Table 14: Mexico digital advertising market value: $ million, 2015-19
Table 15: Mexico digital advertising market category segmentation: $ million, 2019
Table 16: Mexico digital advertising market geography segmentation: $ million, 2019
Table 17: Mexico digital advertising market value forecast: $ million, 2019-24
Table 18: Mexico size of population (million), 2015-19
Table 19: Mexico gdp (constant 2005 prices, $ billion), 2015-19
Table 20: Mexico gdp (current prices, $ billion), 2015-19
Table 21: Mexico inflation, 2015-19
Table 22: Mexico consumer price index (absolute), 2015-19
Table 23: Mexico exchange rate, 2015-19
Table 24: United States digital advertising market value: $ million, 2015-19
Table 25: United States digital advertising market category segmentation: $ million, 2019
Table 26: United States digital advertising market geography segmentation: $ million, 2019
Table 27: United States digital advertising market value forecast: $ million, 2019-24
Table 28: United States size of population (million), 2015-19
Table 29: United States gdp (constant 2005 prices, $ billion), 2015-19
Table 30: United States gdp (current prices, $ billion), 2015-19
Table 31: United States inflation, 2015-19
Table 32: United States consumer price index (absolute), 2015-19
Table 33: United States exchange rate, 2015-19
Table 34: Alphabet Inc: key facts
Table 35: Alphabet Inc: Annual Financial Ratios
Table 36: Alphabet Inc: Key Employees
Table 37: Facebook Inc.: key facts
Table 38: Facebook Inc.: Annual Financial Ratios
Table 39: Facebook Inc.: Key Employees
Table 40: Facebook Inc.: Key Employees Continued
Table 41: Amazon.com, Inc.: key facts
Table 42: Amazon.com, Inc.: Annual Financial Ratios
Table 43: Amazon.com, Inc.: Key Employees
Table 44: Microsoft Corporation: key facts
Table 45: Microsoft Corporation: Annual Financial Ratios
Table 46: Microsoft Corporation: Key Employees
Table 47: Microsoft Corporation: Key Employees Continued
Table 48: Microsoft Corporation: Key Employees Continued
Table 49: Mercado Latino Inc: key facts
Table 50: Mercado Latino Inc: Key Employees