The Global Smart Baby Monitor Market size is expected to reach $2.3 billion by 2030, rising at a market growth of 8.3% CAGR during the forecast period.
The market has experienced a transformative evolution underpinned by rapid technological advancements. Therefore, the Audio & Video segment acquired $992.5 million revenue in the market in 2022. These innovations enhance the core functionalities of baby monitors and introduce a suite of capabilities that cater to the modern parent’s diverse needs. A key development has been the integration of High-definition (HD) video capabilities. Today’s smart baby monitors have HD and even 4K cameras, delivering crystal-clear video footage that ensures every detail is discernible. These high-resolution cameras and features like night vision ensure that parents can monitor their children regardless of lighting conditions. Some of the factors impacting the market are growing urbanization and lifestyle changes, rising focus on holistic child development, and significant data security concerns.
Urbanization and the consequential lifestyle changes are significant catalysts propelling the market’s growth. As cities burgeon and lifestyles evolve, the way parents approach childcare is also transforming, leading to a surge in demand for advanced monitoring tools. The intricacies of urban living and the resultant lifestyle shifts drive an increased dependence on technology for child-rearing, with smart baby monitors emerging as invaluable assets in this modern parenting toolkit. Hence, such developments will be the prominent factors driving the growth of the market in the coming years. The burgeoning emphasis on holistic child development in contemporary parenting landscapes has emerged as a potent catalyst for expanding the market. Holistic development transcends mere physical growth, encompassing emotional, cognitive, social, and environmental well-being, and modern parents are ardently seeking tools that resonate with this comprehensive approach. As the focus on holistic child development intensifies, it’s driving demand for tools that resonate with this all-encompassing philosophy. Therefore, the rising usage of smart baby monitors in holistic child development will support the expansion of the market throughout the forecast period.
However, Data security remains paramount, casting a shadow over the otherwise thriving market. The growing intricacy of cyber threats and the vulnerability of interconnected devices, especially those as intimate as baby monitors, is unnerving for parents. The ambiguity surrounding end-to-end encryption and the absence of robust security protocols in some devices exacerbate these concerns. The market faces the additional challenge of keeping pace with evolving cyber threats. Hence, all of these elements can hamper the growth of the market.
Tracking Device Outlook
Based on product types, the market is segmented into audio & video and tracking devices. The tracking devices segment garnered a significant revenue share in the market in 2022. These intelligent infant monitors are directly connected to the child’s body for enhanced monitoring. They monitor the child’s room temperature, movement, pulse rate, oxygen levels, sleep pattern, and temperature, providing parents with information about the child’s health. These monitors also alert parents in the event of any issues. The potential lifesaving benefit of such devices encourages parents to purchase these intelligent surveillance devices.
Distribution channel Outlook
Based on the distribution channel, the market is divided into offline and online. In 2022, the offline distribution channel segment held the highest revenue share in the market. Major distributors of smart infant monitor products include specialty stores, supermarkets and hypermarkets, and pharmacies. In addition to department and retail stores, these products are also sold in specialty stores. These channels contribute significantly to the overall sales.
Regional Outlook
Based on the region, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, North America covered the maximum revenue share in the market. The increasing number of working women in the region, combined with increasingly chaotic lifestyles and schedules, drives the demand for intelligent infant monitors to prevent accidents or injuries. These monitors reduce parental anxiety and tension by enabling parents to maintain a real-time eye on their children’s activities while they are at work. Families with infants and toddlers spend 50 percent more on childcare in the United States than those with preschoolers. These devices enable parents to keep track of their infants even when they are not physically present.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Motorola Solutions, Inc., Dorel Industries, Inc., Panasonic Corporation, Samsung Electronics Co., Ltd. (Samsung Group), Netgear, Inc., Summer Infant, Inc. (Kids2, Inc.), Arlo Technologies, Inc., VTech Holdings Limited, Lorex Technology Inc., and iBaby Labs, Inc.
Strategies Deployed in Smart Baby Monitor Market
2023-May: Motorola Solutions, Inc. came into collaboration with VTEX, the enterprise digital commerce platform. The collaboration enabled Motorola to provide an array of functionalities to its customers, encompassing affordability schemes, complimentary delivery, email OTP-based log-in, and payment upon delivery. Additionally, VTEX’s low-code development platform provided the capability to swiftly deploy new projects and remain ahead of the curve.
2023-May: Arlo Technologies, Inc. partnered with Ping Identity, an enterprise identity solution. This alliance offered approximately 800 US Ping Identity employees an Arlo Safe subscription, delivering comprehensive personal, family, and car safety. Additionally, Ping Identity and Arlo, are aligned in safeguarding customers, digitally and physically, providing personal safety solution to the Ping workforce.
2022-May: VTech Communications, Inc., known as Vtech holdings Limited, introduced its first-ever LeapFrog baby monitor line. The range includes seven models of smart video and video baby monitors, featuring premium elements like remote monitoring, high-definition video, night vision, adaptive light, and in-app sleep tips.
2022-Apr: Samsung Electronics Co., Ltd. came into partnership with ABB Group, a power and automation tech leader, to expand Samsung SmartThings integration into homes and buildings, facilitating cost reduction and environmental impact for new customers. Additionally, ABB-freehome and Samsung SmartThings combination offers an all-in-one IoT solution for monitoring and controlling building technologies.
2020-Dec: SGW Global (SGW) and Motorola Mobility LLC, a subsidiary of Motorola Solutions, Inc., announced a 6-year agreement, granting SGW exclusive rights to globally develop and market Motorola’s Nursery1 and Personal Audio2 products. This partnership leveraged both companies’ expertise for enhanced design, innovation, product quality, user experience, and audio performance.
2019-Jan: Motorola Solutions, Inc. launched smart camera baby mobiles, interchangeable platform camera, and health-tracking baby bed insert on Hubble Connected platform. The Halo baby monitor fixed overhead on crib offers 1080p camera, 10-meter IR night vision, two-way audio upon motion or sound, with a glowing color-changing light ring above and ceiling-projected virtual mobile scenes.
Scope of the Study
Market Segments covered in the Report:
By Tracking Device

  • Audio & Video
  • Tracking Device


By Distribution Channel

  • Offline
  • Online


By Geography

  • North America


o US
o Canada
o Mexico
o Rest of North America

  • Europe


o Germany
o UK
o France
o Russia
o Spain
o Italy
o Rest of Europe

  • Asia Pacific


o China
o Japan
o India
o South Korea
o Singapore
o Malaysia
o Rest of Asia Pacific

  • LAMEA


o Brazil
o Argentina
o UAE
o Saudi Arabia
o South Africa
o Nigeria
o Rest of LAMEA
Companies Profiled

  • Motorola Solutions, Inc.
  • Dorel Industries, Inc.
  • Panasonic Corporation
  • Samsung Electronics Co., Ltd. (Samsung Group)
  • Netgear, Inc.
  • Summer Infant, Inc. (Kids2, Inc.)
  • Arlo Technologies, Inc.
  • VTech Holdings Limited
  • Lorex Technology Inc.
  • iBaby Labs, Inc.


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