The Europe Sensitive Toothpaste Market would witness market growth of 5.0% CAGR during the forecast period (2023-2030). In the year 2020, the Europe market’s volume surged to 27,311.2 Thousand Units (Per 5 OZ), showcasing a growth of 4.9% (2019-2022).
Sensitive toothpaste has various advantages, such as deep cleaning, whitening, repair and protection, herbal multi-care, and fresh mint flavour. As a result of its numerous advantages, whitening toothpaste is becoming increasingly popular, driving the market. Furthermore, childhood dental cavities are becoming more widespread because of unrestricted sugar consumption, poor oral hygiene practices, and wrong use of medical services, which is predicted to contribute to an increase in the market.
Dentists and dental hygienists have become influential advocates for these toothpastes. Many dental professionals recommend these specialized toothpaste formulations to patients experiencing tooth sensitivity, emphasizing their role in managing and preventing discomfort. This has become integral to daily oral care routines for individuals experiencing tooth sensitivity. As people increasingly recognize the importance of addressing sensitivity issues early on, using this becomes habitual. The convenience of incorporating a specialized product into an existing routine further facilitates widespread adoption.
According to the International Trade Administration, the number of e-commerce consumers in Spain reached 30 million in 2021. eCommerce penetration was estimated at 63%, and internet penetration at 83% in 2021. By 2025, there will be 37 million eCommerce users, a 25% increase. E-commerce platforms provide consumers the convenience of shopping from the comfort of their homes in Spain. The accessibility of these toothpastes on online platforms assures that consumers can easily find and purchase these products, regardless of their location within Spain. The factors mentioned above will drive the regional market growth.
The Germany market dominated the Europe Sensitive Toothpaste Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $125.6 Million by 2030. The UK market is exhibiting a CAGR of 4% during (2023 - 2030). Additionally, The France market would experience a CAGR of 5.8% during (2023 - 2030).
Based on Age Group, the market is segmented into Adults, and Kids. Based on Application, the market is segmented into Whitening, Rapid Relief, and Herbal. Based on Type, the market is segmented into Low Sensitive Toothpaste, and Highly Sensitive Toothpaste. Based on Distribution Channel, the market is segmented into Supermarket & Hypermarkets, Independent Retail Stores, Pharmacy, and Online Sales Channel. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Colgate Palmolive Company, GlaxoSmithKline PLC (GSK), Church and Dwight Co., Inc., The Procter and Gamble Company, Unilever PLC, Johnson & Johnson, The Hain Celestial Group, Inc., Amway Corporation, Lion Corporation, and Henkel AG & Company, KGaA
Scope of the Study
Market Segments covered in the Report:
By Age Group (Volume, Thousand Units (Per 5 OZ), USD Billion, 2019-2030)

  • Adults
  • Kids


By Application (Volume, Thousand Units (Per 5 OZ), USD Billion, 2019-2030)

  • Whitening
  • Rapid Relief
  • Herbal


By Type (Volume, Thousand Units (Per 5 OZ), USD Billion, 2019-2030)

  • Low Sensitive Toothpaste
  • Highly Sensitive Toothpaste


By Distribution Channel (Volume, Thousand Units (Per 5 OZ), USD Billion, 2019-2030)

  • Supermarket & Hypermarkets
  • Independent Retail Stores
  • Pharmacy
  • Online Sales Channel


By Country (Volume, Thousand Units (Per 5 OZ), USD Billion, 2019-2030)

  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe


Companies Profiled

  • The Colgate Palmolive Company
  • GlaxoSmithKline PLC (GSK)
  • Church and Dwight Co., Inc.
  • The Procter and Gamble Company
  • Unilever PLC
  • Johnson & Johnson
  • The Hain Celestial Group, Inc.
  • Amway Corporation
  • Lion Corporation
  • Henkel AG & Company, KGaA


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