The orange extract market is expected to record 5.5% CAGR from 2024 to 2032. As consumer preferences continue to veer towards healthier beverage options, the demand for natural and nutritious products has surged. According to the Brazilian Agribusiness Foreign Trade Statistics, Brazil exported orange juice to 100 countries in 2023.
The versatile applications of orange extract in beverages, bakery, confectionery, and culinary preparations are fueling its adoption across diverse industries. The rising trend of DIY mixology and gourmet cooking at home is also contributing to the market growth, creating a burgeoning consumer base seeking high-quality orange extract for their creations.
The orange extract market is classified based on processing type, distribution channel, and region.
The not-from-concentrate juice segment is predicted to witness substantial growth through 2032 as consumers are increasingly gravitating towards products that retain the natural flavors and nutritional integrity of fresh oranges. Not-from-concentrate juices, with their minimal processing and additive-free nature, have become the preferred choice for health-conscious individuals seeking an authentic citrus experience. As consumers are demanding transparency in production methods and seeking products that align with their wellness goals, the segment will grow.
The food service providers segment is expected to record strong CAGR from 2024 to 2032 due to the convenience and accessibility offered by these channels, accelerating the reach of orange juice to a diverse consumer base. As cafes, restaurants, and other food service establishments continue to expand globally, they present a crucial avenue for introducing orange juice to new markets. The strategic partnerships between orange juice manufacturers and food service providers are creating a win-win scenario, offering consumers a refreshing beverage option.
North America orange extract market size will expand significantly through 2032 driven by the consumer’s penchant for citrus-infused flavors. The United States, in particular, is witnessing a surge in demand for premium orange extracts across various applications, including craft cocktails, gourmet cuisine, and artisanal desserts. The growing popularity of natural and organic products, coupled with a thriving culinary culture, is fueling the regional market expansion.