The global traditional travel agency market was valued at $143.9 billion in 2022, and is projected to reach $212.9 billion by 2032, growing at a CAGR of 3.7% from 2023 to 2032.An organization that assists visitors with the planning and booking of numerous parts of their travels is a classic travel agency. These agencies, which have been in operation for a while, were the primary way by which people scheduled their travel before the emergence of online reservation systems and digital resources.
The global traditional travel agency market is analyzed on the basis of services type, age group, and region. By services type, the market is divided into transportation, travel accommodation, and vacation packages. By age group, the market is segmented into 22-31 years, 32-43 years, 44-56 years, and >56 years. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (France, Germany, Italy, Spain, the UK, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Argentina, and the rest of LAMEA).
The global traditional travel agency sector, which provides numerous expertise to aid clientele in developing and engaging their vacations, has long been a foundation of the travel and tourism industry. These physical travel agencies have historically been essential in providing individuals looking for leisure or business travel plans with individualized suggestions, knowledge, and convenience.
For a very long time, travel agencies acted as a go-between for clients and other travel service providers like lodging, transportation, and cruise lines. They typically combine travel, hotel, and flights into all-inclusive packages to make planning them simpler. Travel brokers provided useful insights into potential destinations, suggested routes, and assisted in navigating challenging travel procedures. Their knowledge was especially helpful to individuals looking for specialty experiences or unfamiliar with online booking platforms.
The market for traditional travel agencies, however, has recently encountered numerous difficulties. The emergence of online travel booking platforms and aggregator websites has given consumers the power to compare prices independently and directly. This change has reduced the need for travel agents to make simple reservations, increasing pressure on conventional agencies to change.
Therefore, despite the fact that the market for traditional travel agencies has been disrupted by the growth of online booking platforms, this industry still finds its niche by offering specialized, individualized services and appealing to tourists looking for unusual encounters and knowledgeable guidance. The continued success of these organizations in an increasingly digital environment will probably depend on their ability to adapt to shifting consumer tastes and incorporate new technology.
The major players operating in the global traditional travel agency market are Expedia Group Inc., Booking Holdings, Mahindra Holidays, STA Travel, Carlson Wagonlit Travel (CWT), AAA Travel, Kuoni Group, Thomas Cook, TUI AG, and Flight Center Travel Group Limited.

KEY BENEFITS FOR STAKEHOLDERS
-This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the traditional travel agency market analysis from 2022 to 2032 to identify the prevailing traditional travel agency market opportunities.
-The market research is offered along with information related to key drivers, restraints, and opportunities.
-Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
-In-depth analysis of the traditional travel agency market segmentation assists to determine the prevailing market opportunities.
-Major countries in each region are mapped according to their revenue contribution to the global market.
-Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
-The report includes the analysis of the regional as well as global traditional travel agency market trends, key players, market segments, application areas, and market growth strategies.

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KEY MARKET SEGMENTS
By Service Types
- Transportation
- Travel Accommodation
- Vacation Packages
By Age Group
- 22-31 Years
- 32-43 Years
- 44-56 Years
- and56 Years

By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- France
- Germany
- Italy
- Spain
- UK
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Thailand
- Malaysia
- Indonesia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Argentina
- Rest of LAMEA
- Key Market Players
- Kuoni
- CWT Global B.V.
- Flight Centre Travel Group (FCM)
- Booking Holdings, Inc.
- STA Travel
- Thomas Cook India Limited
- TUI AG
- AAA
- Expedia Group, Inc.
- Mahindra Holidays & Resorts India Ltd.