The e-pharmacy market is anticipated to witness substantial growth over the coming time period owing to rising prevalence of chronic diseases and lifestyle-disorders, high preference for dermatological products through online channels, and growing demand for skin and beauty products.

An E-Pharmacy is referred as a pharmacy that runs over the internet, usually by selling medicines, drugs, and medical products that are home delivered to potential customers. In other words, e-pharmacy or online-pharmacy is known as a one-stop online platform from where a person could seek medical advice through online consultation, access OTC health products, order medicines after sharing a copy of their prescription, and could even order other important health-based check-ups or tests while receiving all these services at the comfort of their homes.

Online pharmacies, like other e-commerce portals, offer substantial discounts and cash back offers on all services. The consumers generally believe that the medications they receive from e-pharmacies are highly comparable to those sold in the brick-and-mortar pharmacies. In comparison to traditional pharmacy, it is easy and convenient to order online medicines with prescription. People who often live in far-off locations, the disabled and elderly people, all could easily benefit from the fast and easy purchasing of medicines through e-portals.

E-pharmacy often take less time as well as effort than traditional pharmacy. In fact , some of the e-pharmacies even provide useful data regarding diseases and their possible medications and useful links of medical resources like health associations, government agencies, universities.

E-pharmacy market is divided into different segments in terms of product type, therapy area, and regional landscape.

With respect to product type, the e-pharmacy market is classified into prescription medicine and OTC medicine. Among these, prescription medicine segment witnessed over $14 billion revenue in 2019. The segment is anticipated grow substantially in coming years owing to the growing prevalence of chronic diseases and lifestyle-disorders. A changing regulatory scenario could further ensure safer delivery of drugs through online channels.

In terms of therapy area, the overall e-pharmacy market is categorized into dermatology, cold & flu, vitamins, weight loss, and others. Among these, dermatology segment will witness a respectable CAGR of more than 14.5% over the forecast time period. Factors such as rising focus on beauty and skin care products, increasing product development, and high preference for dermatological products through online channels owing to availability of wide range of options will support the segmental growth in the coming years.

From a regional frame of reference, e-pharmacy market in Europe will witness around 13.5% CAGR over the forecast time period. Increasing internet penetration in European countries, presence of numerous online pharmacies, and growing demand for skin and beauty products through e-commerce are some of the key factors that contribute to the large share of the market.