The printed cartons market share is expected to witness significant growth over 2021-2027 owing to increasing labelling and packaging requirements across varied end-use verticals. Following the COVID-19 outbreak, government-imposed lockdowns brought human activity to a sudden halt in order to prevent transmission of the novel coronavirus. When consumers were forced to stay inside their homes, there was a boom in the e-commerce demand for obtaining goods, which led to a rise in packaging use globally.

Experts suggest that even as countries across the globe plan to relax lockdown restrictions in view of successful coronavirus vaccination drives, demand for goods from e-commerce portals is projected to expand over the next few years. Carton manufacturers are focusing on integrating reusable packaging into the value chain in order to lower the carbon footprint of the packaging sector.

A soaring demand for corrugate and folding carton packaging and growing significance of reusable packaging are expected to impact printed cartons market forecast through 2027. The industry share has been segmented on the basis of material, disposal method, end-users, and regional scope. In terms of material, the market has further been divided into paperboard, coated paper, corrugated board, kraft board, and liquid board.

The coated paper sub-segment is estimated to garner a sizable share by 2027, registering a notable CAGR through the analysis period. Favorable trends associated with e-commerce and digital printing are projected to drive the product consumption.

From the end-user perspective, the printed cartons market share has been bifurcated into food & beverage, homecare, hardware & electronics, healthcare, cosmetics & personal care, and other industries. The market share from homecare user segment is anticipated to expand at a substantial pace through the forecast period, to cross USD 35 billion in value by 2027.

The cosmetics & personal care sub-segment is estimated to bring profitable growth as well, delivering a considerable CAGR over 2021-2027. The other end users are is expected to account for over 10% share of the printed cartons market by the end of the forecast period. Other end-users encompass chemical and tobacco sectors, among a few more.

In the regional landscape, the Latin America printed cartons market is projected to amass profitable gains by 2027, expanding at a CAGR of 5.5% through the analysis timeframe. Regional market growth is majorly driven by the escalating domestic demand for labelling and packaging in several end-use applications, such as cosmetics and healthcare, across LATAM.

The Middle East & Africa printed cartons industry is estimated to hold over 3% share of the total market by 2027. Increasing product demand from the local food & beverage sector is anticipated to propel the product use over the coming years.