South America Hand Sanitizer market is anticipated to be growing at a CAGR of 7.5% during the forecast period (2020-2025).

  • The market for hand sanitizers are growing in the region with the growing awareness that and hygiene is known to be effective in preventing community-acquired infections. The market growth is also attributed by the convenient packaging offering by the manufacturers and its quick effectiveness over normal soaps.
  • The manufacturers in the region are also bringing various innovations in the products such as packaging innovations, natural ingredients etc. to get a grip over the market.



Key Market Trends

Growing Demand for Alcohol Based Sanitizers

Hand sanitizer comes in two types alcohol-based and alcohol-free. Many people prefer alcohol-based hand sanitizer, because of their prolonged efficacy. The alcohol-free hand sanitizer also protects your hands without drying them. However, alcohol-based hand sanitizer which contains 60-65% alcohol is always best when compared with other types. Furthermore, FDA also has shown that alcohol-based hand sanitizer reduces much flu like contagious diseases and infections. Alcohol-free hand sanitizers contain quaternary ammonium compounds (called benzalkonium chloride) instead of alcohol to reduce microbes. These agents are less effective than alcohol. Alcohol-free hand sanitizers do not dry out hands and they create little foam after rubbing hands. These factors has led to the rise in popularity of alcohol based sanitizers in the region.

Brazil Holds a Major Share in the Market

Initially, ethyl alcohol is recommended in hospital practice in Brazil for hygienic handwashing because of its effectiveness and low cost. The major disadvantage of alcohol for skin antisepsis is its drying effect. Hand sanitizers has emollients to minimize skin drying and this was the major reason for the adoption of hand sanitizer among Brazilian especially in hospitals. Moreover, the initiatives by the government to maintain a hygiene environment, for instance, in line with the guidelines of the World Health Organization, the global challenges for hygiene was studied and implemented in Brazil by the National Health Surveillance Agency (ANVISA). The government implemented Patient Safety Protocols, which included recommendations for hand hygiene.

Competitive Landscape

South America Hand Sanitizer market is a framemted market with the presence of various players in the market. 3M Company, GOJO Industries, Inc., Essity AB, Porta Hermanos S.A etc. are some iof the major players in the market. Major players in the market are adopting strategies such as expansion and product innovations to expand their portfolio to cater the growing demand.

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