Poland snack bar market is projected to grow at a CAGR of 4.8% during the forecast period (2020 - 2025).

  • All-day snacking is replacing sit-down meals among the polish consumers owing to the hectic lifestyles of consumers, coupled with a preference for convenience and on-the-go snacking.
  • Consumers today are more aware and concerned about the origin and quality of the ingredients used in food products. Organic and gluten-free snack bars are gaining prominence among health-conscious consumers in the country.
  • The significant presence of domestic and global companies in this market has led to high competition in Poland snack bar market. There is stiff competition between the companies as they have been continuously improving their product portfolio with changing tastes and preferences of the consumer in the country.



Key Market Trends

Energy Bars Holds a Significant Share in Poland Snack Bar Market

Polish consumers are consuming energy and nutrition bars to supplement their regular diet. These bars are frequently used by athletes as a workout aid and meal supplement. Energy bars are primarily composed of carbohydrates, with smaller amounts of protein and fat. An energy bar is a healthy form of snack bars, composed of nutritional ingredients, to boost energy and endurance. Its high carbohydrate and sugar content, contributing to its high energy value, is the major trait that distinguishes it from other protein and snack bars. These bars help consumers recover from wear and tear of the muscles after a workout and enhance the performance. Manufacturers attract consumers through ample options of flavors, tastes, and health benefits, therefore, boosting the sales and revenue segments. Furthermore, companies are launching innovative products to cater to consumer concentration.

Supermarkets/ Hypermarkets dominated the sales of Snack Bars

The supermarkets/ hypermarkets hold the highest share in the Polish snack bars market. Distribution through hypermarkets and supermarkets has rapidly expanded over the past few years in the country. These stores offer the largest variety of product assortment and provide the most shelf space for snack bars. The growing market share of hypermarkets and supermarkets has to lead to the bulk purchase of such snacking products, as customers prefer fewer visits to the store and receive more value for their money. The most prominent hypermarket and supermarkets in Poland are Tesco (UK), Auchan (France), Carrefour (France), and discounters Lidl (Germany) and Biedronka (Portugal).

Competitive Landscape

The Poland snack bar market is a competitive market, with the presence of prominent global regional players. The major players of the market are having a wide distribution network across the world. Players are also focusing on expanding the product portfolio by understanding the various requirements of the segment. The Kellogg Company, General Mills, Inc, Nestle S.A., Quest Nutrition LLC, and Eurohansa Sp. z o.o. among others are some of the other major giants in the Poland snack bar market.

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