Table of Content

Research Objectives
Research Objectives
Key Findings
Key Strategic Takeaways
Research Methodology and Structure
Research Methodology
Respondent Demographics
Respondent Demographics (continued)
Respondent Demographics (continued)
Respondent Demographics (continued)
Industry Overview
Market Definition
The Value Proposition of Programmable Communications
Competitive Landscape
Competitive Landscape (continued)
CPaaS and Programmable Communications Trends
Benefits of Using CPaaS and Programmable Communications
Benefits Analysis of CPaaS and Programmable Communications
CPaaS Adoption Grows and Use Cases Abound
Adoption Analysis of CPaaS and Programmable Communications
Current CPaaS/Programmable Communications Adoption by Region
Planned CPaaS Adoption by Region
Planned CPaaS Adoption by Region
CPaaS Investments
Investment Analysis of CPaaS and Programmable Communications
CPaaS and Programmable Communications Provider Consideration and Evaluations
Understanding Customer Evaluations of Programmable Communications Providers
Top Reason for Not Using CPaaS and Programmable Communications
Challenges Analysis of CPaaS and Programmable Communications
Vertical Use Cases
APIs and CPaaS Enhance Unique Workflows in Different Verticals
A Vertical Strategy is Built on Workflow Integration
Enabling Workflows and Embedded Communications in Verticals
Enabling Workflows and Embedded Communications in Verticals (continued)
Enabling Workflows and Embedded Communications in Verticals (continued)
CPaaS Adoption by Industry
CPaaS Adoption by Industry (continued)
CPaaS Adoption by Industry (continued)
Growth Opportunity Universe— CPaaS/Programmable Communications
Growth Opportunity 1: Transactional CPaaS for Developers and Enterprises
Growth Opportunity 1: Transactional CPaaS for Developers and Enterprises (continued)
Growth Opportunity 2: Programmable Communications at the Core
Growth Opportunity 2: Programmable Communications at the Core (continued)
Growth Opportunity 3: Low-Code/No-Code Solutions for Every Type of Business Developer
Growth Opportunity 3: Low-Code/No-Code Solutions for Every Type of Business Developer (continued)
Growth Opportunity 4: Aligning Pricing Models With Customer Types
Growth Opportunity 4: Aligning Pricing Models With Customer Types (continued)
Appendix
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
Growth Opportunities Fuel the Growth Pipeline Engine™
List of Exhibits
List of Exhibits (continued)
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