Table of Content



1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 13
1.2.3 Secondary Data 13
1.2.4 Primary Data 13
1.2.5 Data Filtration and Model Design 15
1.2.6 Market Size/Share Estimation 16
1.2.7 Research Limitations 17
1.3 Executive Summary 18

2 Market Overview and Qualitative Analysis 20
2.1 Market Size and Forecast 20
2.1.1 Impact of COVID-19 on World Economy 22
2.1.2 Impact of COVID-19 on the Market 25
2.2 Major Growth Drivers 27
2.3 Market Restraints and Challenges 30
2.4 Emerging Opportunities and Market Trends 34
2.5 Porter’s Fiver Forces Analysis 37

3 Segmentation of Asia Pacific Market by Platform 41
3.1 Market Overview by Platform 41
3.2 Asia Pacific Mobile Advertising Market 2015-2026 44
3.3 Asia Pacific Desktop Advertising Market 2015-2026 48
3.4 Asia Pacific Market of Digital Advertising via Other Digital Platforms 2015-2026 49

4 Segmentation of Asia Pacific Market by Ad Format 50
4.1 Market Overview by Ad Format 50
4.2 Asia Pacific Digital Display Ad Market 2015-2026 53
4.3 Asia Pacific Internet Paid Search Ad Market 2015-2026 55
4.4 Asia Pacific Social Media Ad Market 2015-2026 57
4.5 Asia Pacific Online Video Ad Market 2015-2026 59
4.6 Asia Pacific Market of Other Digital Ad Formats 2015-2026 61

5 Segmentation of Asia Pacific Market by Industry Vertical 63
5.1 Market Overview by Industry Vertical 63
5.2 Asia Pacific Digital Advertising Market for Media and Entertainment 2015-2026 66
5.3 Asia Pacific Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026 68
5.4 Asia Pacific Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026 69
5.5 Asia Pacific Digital Advertising Market for Telecommunication IT Sector 2015-2026 71
5.6 Asia Pacific Digital Advertising Market for Travel Industry 2015-2026 72
5.7 Asia Pacific Digital Advertising Market for Healthcare Sector 2015-2026 73
5.8 Asia Pacific Digital Advertising Market for Manufacturing & Supply Chain 2015-2026 74
5.9 Asia Pacific Digital Advertising Market for Transportation and Logistics 2015-2026 75
5.10 Asia Pacific Digital Advertising Market for Energy, Power, and Utilities 2015-2026 76
5.11 Asia Pacific Digital Advertising Market for Other Industries 2015-2026 77

6 Asia-Pacific Market 2015-2026 by Country 78
6.1 Overview of Asia-Pacific Market 78
6.2 Japan 82
6.3 China 85
6.4 Indonesia 87
6.5 Australia 89
6.6 South Korea 91
6.7 Rest of APAC Region 93

7 Competitive Landscape 94
7.1 Overview of Key Vendors 94
7.2 Company Profiles 98
Alibaba 98
Amazon 99
Apple Inc. 101
Applovin Corporation 102
Baidu 103
Facebook Inc. 104
Google, Inc. 105
Microsoft Corporation 106
Nokia 107
Sina 108
Tencent 109
Twitter 110
Verizon 111
Yahoo! Inc. 112

8 Investing in Asia Pacific Market: Risk Assessment and Management 113
8.1 Risk Evaluation of Asia Pacific Market 113
8.2 Critical Success Factors (CSFs) 116
RELATED REPORTS AND PRODUCTS 119
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List of Figures


Figure 1. Research Method Flow Chart 11
Figure 2. Breakdown of Primary Research 14
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 16
Figure 4. Asia Pacific Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 18
Figure 5. Asia Pacific Digital Advertising Market by Revenue, 2015-2026, $ bn 20
Figure 6. Share of Digital Ad in Overall Media Ad in Asia Pacific Market, 2015-2026, % Revenue 21
Figure 7. Impact of COVID-19 on Business 25
Figure 8. Primary Drivers and Impact Factors of Asia Pacific Digital Advertising Market 27
Figure 9. Primary Restraints and Impact Factors of Asia Pacific Digital Advertising Market 30
Figure 10. Porter’s Fiver Forces Analysis of Asia Pacific Digital Advertising Market 37
Figure 11. Breakdown of Asia Pacific Digital Advertising Market by Platform, 2019-2026, % of Revenue 42
Figure 12. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Platform, Value ($ bn) and Share (%) 43
Figure 13. Asia Pacific Mobile Advertising Market, 2015-2026, $ bn 45
Figure 14. Asia Pacific Mobile Internet Users, 2019-2022, billion 46
Figure 15. Comparison of Mobile Web and Mobile In-App 47
Figure 16. Asia Pacific Desktop Advertising Market, 2015-2026, $ bn 48
Figure 17. Asia Pacific Market of Digital Advertising via Other Platforms, 2015-2026, $ bn 49
Figure 18. Breakdown of Asia Pacific Digital Advertising Market by Ad Format, 2019-2026, % of Revenue 51
Figure 19. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Ad Format, Value ($ bn) and Share (%) 52
Figure 20. Asia Pacific Digital Display Ad Market, 2015-2026, $ bn 54
Figure 21. Asia Pacific Internet Paid Search Advertising Market, 2015-2026, $ bn 56
Figure 22. Asia Pacific Social Media Advertising Market, 2015-2026, $ bn 58
Figure 23. Asia Pacific Online Video Advertising Market, 2015-2026, $ bn 60
Figure 24. Asia Pacific Market of Other Digital Ad Formats, 2015-2026, $ bn 62
Figure 25. Breakdown of Asia Pacific Digital Advertising Market by Industry Vertical, 2019-2026, % of Revenue 64
Figure 26. Contribution to Asia Pacific 2020-2026 Cumulative Revenue by Industry Vertical, Value ($ bn) and Share (%) 65
Figure 27. Asia Pacific Digital Advertising Market for Media and Entertainment, 2015-2026, $ bn 67
Figure 28. Asia Pacific Digital Advertising Market for Consumer Goods & Retail Industry, 2015-2026, $ bn 68
Figure 29. Asia Pacific Digital Advertising Market for Banking, Financial Service & Insurance, 2015-2026, $ bn 70
Figure 30. Asia Pacific Digital Advertising Market for Telecommunication IT Sector, 2015-2026, $ bn 71
Figure 31. Asia Pacific Digital Advertising Market for Travel Industry, 2015-2026, $ bn 72
Figure 32. Asia Pacific Digital Advertising Market for Healthcare Sector, 2015-2026, $ bn 73
Figure 33. Asia Pacific Digital Advertising Market for Manufacturing & Supply Chain, 2015-2026, $ bn 74
Figure 34. Asia Pacific Digital Advertising Market for Transportation and Logistics, 2015-2026, $ bn 75
Figure 35. Asia Pacific Digital Advertising Market for Energy, Power, and Utilities, 2015-2026, $ bn 76
Figure 36. Asia Pacific Digital Advertising Market for Other Industries, 2015-2026, $ bn 77
Figure 37. Breakdown of APAC Digital Advertising Market by Country, 2019 and 2026, % of Revenue 79
Figure 38. Contribution to APAC 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 81
Figure 39. Digital Advertising Market in Japan by Revenue, 2015-2026, $ mn 82
Figure 40. Digital Advertising Market in China by Revenue, 2015-2026, $ mn 85
Figure 41. Digital Advertising Market in Indonesia by Revenue, 2015-2026, $ mn 87
Figure 42. Digital Advertising Market in Australia by Revenue, 2015-2026, $ mn 89
Figure 43. Digital Advertising Market in South Korea by Revenue, 2015-2026, $ mn 91
Figure 44. Digital Advertising Market in Rest of APAC by Revenue, 2015-2026, $ mn 93
Figure 45. Growth Stage of Asia Pacific Digital Advertising Industry over the Forecast Period 94


List of Tables


Table 1. Snapshot of Asia Pacific Digital Advertising Market, 2019-2026 19
Table 2. Growth Rate of World Real GDP, 2017-2021 23
Table 3. Main Product Trends and Market Opportunities in Asia Pacific Digital Advertising Market 34
Table 4. Asia Pacific Digital Advertising Market by Platform, 2015-2026, $ bn 42
Table 5. Asia Pacific Mobile Advertising Market by Channel, 2015-2026, $ bn 45
Table 6. Net Revenue and Market Share of Asia Pacific Top Mobile Ad Providers in 2020, $ bn and % of Total Revenue 46
Table 7. Asia Pacific Digital Advertising Market by Ad Format, 2015-2026, $ bn 51
Table 8. Asia Pacific Display Digital Ad Market by Purchase Method, 2015-2026, $ bn 54
Table 9. Asia Pacific Digital Advertising Market by Industry Vertical, 2015-2026, $ bn 64
Table 10. APAC Digital Advertising Market by Country, 2015-2026, $ mn 79
Table 11. Japan Digital Advertising Market by Platform, 2015-2026, $ mn 83
Table 12. Japan Digital Advertising Market by Ad Format, 2015-2026, $ mn 83
Table 13. Japan Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 83
Table 14. China Digital Advertising Market by Platform, 2015-2026, $ mn 86
Table 15. China Digital Advertising Market by Ad Format, 2015-2026, $ mn 86
Table 16. China Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 86
Table 17. Indonesia Digital Advertising Market by Platform, 2015-2026, $ mn 88
Table 18. Indonesia Digital Advertising Market by Ad Format, 2015-2026, $ mn 88
Table 19. Indonesia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 88
Table 20. Australia Digital Advertising Market by Platform, 2015-2026, $ mn 90
Table 21. Australia Digital Advertising Market by Ad Format, 2015-2026, $ mn 90
Table 22. Australia Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 90
Table 23. South Korea Digital Advertising Market by Platform, 2015-2026, $ mn 92
Table 24. South Korea Digital Advertising Market by Ad Format, 2015-2026, $ mn 92
Table 25. South Korea Digital Advertising Market by Industry Vertical, 2015-2026, $ mn 92
Table 26. Net Digital Ad Revenues and Market Shares of Asia Pacific Top Digital Ad Vendors in 2020, $ bn and % of Revenue 96
Table 27. Amazon: Company Snapshot 99
Table 28. Amazon: Product Portfolio 99
Table 29. Amazon: Revenue, 2016-2018, $ mn 100
Table 30. Amazon: Recent Developments 100
Table 31. Risk Evaluation for Investing in Asia Pacific Market, 2019-2026 114
Table 32. Critical Success Factors and Key Takeaways 117