Table of Content

Home and Garden in Singapore
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2015-2020
Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 5 Distribution of Home and Garden by Format: % Value 2015-2020
Table 6 Distribution of Home and Garden by Format and Category: % Value 2020
Table 7 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Singapore’s 30 by 30 drives “grow-your-own” movement
E-commerce is on the rise as consumers take up gardening in lockdown
Plant influencers foster green culture in Singapore
RECOVERY AND OPPORTUNITIES
Indoor gardening continues to grow as consumers become aware of smart gardening initiatives
New online players to emerge in gardening thanks to accelerated growth of e-commerce
Companies struggle with supply chain issues in the aftermath of COVID-19
CATEGORY DATA
Table 9 Sales of Gardening by Category: Value 2015-2020
Table 10 Sales of Gardening by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Gardening: % Value 2016-2020
Table 12 LBN Brand Shares of Gardening: % Value 2017-2020
Table 13 Distribution of Gardening by Format: % Value 2015-2020
Table 14 Forecast Sales of Gardening by Category: Value 2020-2025
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 stimulates demand for home office furnishing
Economy brands gain popularity as IKEA reigns firm in home furnishings
E-commerce continues to make gains in home furnishings, driven by COVID-19
RECOVERY AND OPPORTUNITIES
Sales to normalise as work from home measures come to an end
Spending power and big purchases look set to recover
Shift to economy brands continues as sustainable options gain traction
CATEGORY DATA
Table 16 Sales of Home Furnishings by Category: Value 2015-2020
Table 17 Sales of Home Furnishings by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Home Furnishings: % Value 2016-2020
Table 19 LBN Brand Shares of Home Furnishings: % Value 2017-2020
Table 20 LBN Brand Shares of Light Sources: % Value 2017-2020
Table 21 Distribution of Home Furnishings by Format: % Value 2015-2020
Table 22 Forecast Sales of Home Furnishings by Category: Value 2020-2025
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Do-It-For-Me trend picks up following an interruption from the circuit breaker
E-commerce continues to grow at the expense of store-based retailing
Nippon Paint continues to lead home improvement
RECOVERY AND OPPORTUNITIES
E-commerce growth drives consolidation of brick and mortar players
Companies focus on user experience to drive growth
Players need to innovate to stand out from the crowd
CATEGORY DATA
Table 24 Sales of Home Improvement by Category: Value 2015-2020
Table 25 Sales of Home Improvement by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Home Improvement: % Value 2016-2020
Table 27 LBN Brand Shares of Home Improvement: % Value 2017-2020
Table 28 Distribution of Home Improvement by Format: % Value 2015-2020
Table 29 Forecast Sales of Home Improvement by Category: Value 2020-2025
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 drives an increase in demand for dining products
Lockdown home baking trend spurs growth in ovenware
IKEA continues to lead homewares, followed by WMF Singapore and Lock & Lock
RECOVERY AND OPPORTUNITIES
Homewares looks set to normalise as consumer foodservice outlets resume operation
Dinnerware to witness a shift away from premium brands as e-commerce continues to rise
Innovation in thermal and reusable drinkware
CATEGORY DATA
Table 31 Sales of Homewares by Category: Value 2015-2020
Table 32 Sales of Homewares by Category: % Value Growth 2015-2020
Table 33 Sales of Homewares by Material: % Value 2015-2020
Table 34 NBO Company Shares of Homewares: % Value 2016-2020
Table 35 LBN Brand Shares of Homewares: % Value 2017-2020
Table 36 Distribution of Homewares by Format: % Value 2015-2020
Table 37 Forecast Sales of Homewares by Category: Value 2020-2025
Table 38 Forecast Sales of Homewares by Category: % Value Growth 2020-2025