Wednesday 29 April 2015, Amsterdam
The report recognizes the following companies as the key players in the Global Data Quality Tools Market: Experian Plc, Informatica Corp., SAP AG, SAS Institute Inc. and Trillium Software (Harte Hanks Company)
Other Prominent Vendors in the market are: ActivePrime, Attaccama, Business Data Quality, DataMentors, Datiris, DQ Global, IBM, Infoglide Software, Infoshare Systems, Innovative Systems, Intelligent Search Technology, Melissa Data, Oracle, Pitney Bowes, RedPoint , Talend and Uniserv.
The report said: “Increased usage of data quality tools for marketing is one of the key trends upcoming in this market. Marketing requires a lot of customer data, including financial records, to formulate effective marketing strategies. Moreover, a lot of structured and unstructured data in enterprises need profiling and cleaning, and data quality tools help enhance the quality of these data.”
According to the report, the increased demand for data quality functions in big data is one of the major drivers for the market. Organizations have a huge amount of data, and need data quality tools to collect, extract, and analyze them to make better decisions, improve processes, and achieve desired corporate goals.
Further, the report states that inconsistency in data collection poses a major challenge for the market. Inconsistency in data collection prevents enterprises from eliminating poor quality data from their warehouses, and this acts as a potential threat to business operations.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.