Friday 24 April 2015, Amsterdam
The report recognizes the following companies as the key players in the Global IPTV Market: AT&T Inc., China Telecom Corp. Ltd., Orange SA, Iliad SA and Verizon Communications Inc.
Other Prominent Vendors in the market are: British Telecom, Bharti Airtel, Deutsche Telekom, Neuf Cegetel, NTT Plala, PCCW and UTStarcom
The report said: “One major trend emerging in this market is increased demand for IPTV-based converged services. Converged services of internet, telephony, and TV enable the interaction of existing services with value-added services. Some examples include on-screen caller identification and the ability to handle telephonic calls using converged services.”
According to the report, the increased adoption of IPTV in the APAC region is one of the key drivers of this market. IPTV operators in the APAC region are focusing on increasing their customer base and revenue through promotional campaigns and providing IPTV services with low installation costs. In addition, significant penetration of broadband infrastructure and connectivity is contributing to the growth of this market in the APAC region.
Further, the report states that one major challenge for the Global IPTV market is increasing competition from pay TV operators. With increased demand from subscribers for time-shifted viewing, TV operators are offering bundled services such as triple-play services to increase revenue and improve their market position. This is hindering the growth of the IPTV operators in the market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.